Need to Know
28 : 01 : 20

Global – The Sims is launching a Tiny Living Stuff Pack that will allow gamers to experiment with downsized living in their virtual worlds.

The Sims 4 add-on will allow gamers to connect virtually with the benefits of so-called tiny homes, which are considered a more ecological, less expensive and cosier way of living than traditional housing. Its creator EA Games is taking inspiration from the real-life trend for minimal living, bringing it into the gaming space and encouraging players to explore the potential of the tiny living movement.

Through the Tiny Living Stuff Pack, gamers are challenged to create homes with a reduced carbon footprint and lower bills, while creating more leftover garden space for the environment to flourish. The pack even includes multi-purpose 'murphy beds' that fold out from the walls, allowing gamers to temporarily convert virtual bedrooms into a living spaces.

With urban planners and architects unsure about the endless possibilities of our future cities, virtual platforms are becoming spaces where streets and cities can be redesigned, in particular with children and teens at the helm. We explore this idea further in our Kid Architects microtrend.

Netherlands – Design duo Kiki & Joost have launched a range of patterned solar energy tiles as a way to brighten façades and roofs in urban architecture.

Created for Dutch company MyEnergySkin, they combine colour, material and finish with solar energy technology. The new line is designed to improve the aesthetic of the built environment, while also providing renewable energy. The collection consists of eight designs and includes two roof tiles and six façade modules.

Inspired by impressions from the natural world and weathered materials, the tiles emulate oxidised copper and iron through mottled colours and patina-like patterning, making them subtle and stylish while also elevating the purpose and appeal of solar panelling.

With global demand for energy proving to be relentless, both technology and architectural brands are launching initiatives focused on empowering a new subset of energy-efficient consumers. Discover the case studies and brands leading change in our Renewable Energy market.

Wine consumption is falling for the first time in 25 years in the US, with volume sales down by 0.9% from 2018 to 2019, according to recent insight from IWSR.

Meanwhile, sales of spirits and ready-to-drink products increased by 2.3% and 49.7%, respectively, reflecting a 0.3% overall increase in alcohol consumption in the US in 2019. While the IWSR reports a rise in sparkling wine sales, which grew by almost 4% in 2019, it says the total fall in wine consumption can partly be attributed to a lack of interest in the drink among Millennials. According to Brandy Rand, chief operating officer for the Americas at IWSR Drinks Market Analysis: ‘Millennials are just not embracing wine with open arms compared to previous generations.’

As we uncover in our Natural Wine market, while still a small part of the global wine industry, natural wine producers have potential to reach Millennial drinkers by positioning niche producers and unusual flavours as something altogether alternative.