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Big Ideas
Lay's chips away at home gardening idea
Lay’s chips away at home gardening idea
Lay's
:
Pepsico
:
Frito-Lay
Big Ideas
Advertisers switch to online spending
Advertisers switch to online spending
EMarketer
:
Online Advertising
:
Google
Big Ideas
Chinese e-commerce grows at a rapid pace
Chinese e-commerce grows at a rapid pace
China
:
E-commerce
:
Boston Consulting Group
News
Luxury: Notable Seed stories from 2009
Luxury: Notable Seed stories from 2009
Blingmalism
:
Rough Luxe
:
Kuwait
Viewpoints
The Future of Live Shopping
Plug-and-play live shopping solution LiSA is shifting the dial for retailers to view social commerce through an entertainment lens. LS:N Global tal...
Retail
:
Pop Culture & Media
:
Technology
Big Ideas
Why the Snow Mushroom is the Next Beauty Sensation
Described as the magic mushroom for moisture, the snow fungus is entering the Western market as an ingredient promising a range of skin-boosting be...
Beauty
:
Skincare
:
Wellness
Viewpoints
Decentralised tech is driving LATAM’s socio-economic future
Bernardo Mendes, chief gaming officer at Druid Creative, discusses how gaming, the metaverse and Web3 will help Latin American citizens’ global pro...
Gaming
:
Web3
:
Latin America
Micro Trends
Teen Ad-tivism
In a grand subversion of marketing, youth collectives and brands are using satire and brandstanding to distance themselves from capitalist hegemonies.
Youth
:
Marketing
:
Technology
Big Ideas
Experiential luxury malls
Shedding their teen hangout reputation, retail centres are being given an experiential upgrade as operators set their sights on affluent luxury sho...
Luxury
:
Retail
:
Architecture
Micro Trends
Conscious Play
With people now acutely aware of the impact of their consumption on the planet, toy brands are offering parents support in their quest to become mo...
Youth
:
Gen I
:
Sustainability
News
A genius hype strategy and encouraging vagina care
Moncler experiments with new product drops every month, Queen V changes the conversation around vagina hygiene, Fox TV acquires Snapchat’s dating s...
Retail
:
Wellness
:
Automotive
News
How to avoid an urban dystopia, a music channel that amplifies social causes
The Future Laboratory proposes the future of branded cities at SXSW, Coca-Cola introduces low-alcohol Chu-Hi, The Arts Club offers access to medica...
Food & Drink
:
Wellness
:
Media
News
Equinox’s commitment to charitable causes as Amazon continues to dominate
A round-up of today’s top stories including a restaurant that promotes good gut health, Philip Morris moves beyond cigarettes and watch brand TID e...
Food
:
Health
:
Luxury
Design Directions
Space 15 Twenty
Combining shop, gallery, bar and music venue, Space 15 Twenty is a new store, going beyond retail, and creating a fully immersive and cur...
Bar
:
Space 15 Twenty
:
Curated
Macro Trends
The Future of Soft Drinks: 10 trends
No longer are Coca-Cola and Pepsi the stalwarts of soft drinks. Brands are now to revamping their strategies and image to capture the attention of ...
Drinks
:
Soft Drinks
:
Non-alcoholic
Big Ideas
The digital future of Fashion Weeks
The impact of Covid-19 and growing climate concerns are pushing luxury and fashion brands to technology that digitises the runway and buying process.
Fashion
:
Luxury
:
Retail
Micro Trends
Fast Fashion Rental
Clothing rental is moving from high-end fashion to the high street, creating new paths to discovery and access for trend-conscious consumers.
Retail
:
Fashion
:
Retail Technology
News
Listening to Londoners and imagining young luxury
Off The Block pushes for social good, Tiffany & Co releases a music video, Yahoo protects user's data in new private messaging app.
Luxury
:
Drinks
:
Food
Markets
Five stand-out fashion films for autumn/winter 2012
Fashion films are changing as brands use directors with a grasp of narrative and humour to bring their collections to life.
Christian Dior
:
YouTube
:
Depeche Mode
Big Ideas
Bread & Butter spring/summer 2013: Premium denim
The latest denim trends for spring/summer 2013 were on show at the Bread & Butter Berlin trade fair earlier this month, as brands returned to premi...
Scott Morrison
:
Temple Of Denim
:
Karl-Heinz Muller
News
Urbanista solar charges its headphones for infinite playtime
The technology brand is working with solar cell company Exeger to offer innovative headphones that can be charged using the sun.
Media And Entertainment
:
Technology
:
Sustainability
News
This sustainable skincare uses wine waste
The skincare brand is transforming waste ingredients from wine-making into beauty products.
Beauty
:
Food & Drink
:
Sustainability
News
Postable beauty samples for safer brand discovery
Clean cosmetics brand Kosas is launching accessibly priced, postable samples of its products allowing curious consumers to try before they buy.
Beauty
:
E-commerce
:
Recuperative Living
Viewpoints
Have we overdosed on CBD?
Is this cannabis compound a new miracle elixir or does its global hype mean we’ve already hit peak CBD?
CBD
:
Wellness
:
Food
Design Directions
Snapbots
Snap Inc has launched a series of pop-up phygital vending machines to promote its first physical product.
Snapchat
:
Revelation Brands
:
Geo Quests
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