'Branding'

Burberry’s collaborative zine inspires children’s futures

Daily Signals

Burberry’s collaborative zine inspires children’s futures

Building on his charitable efforts to help disadvantaged children develop literacy skills, footballer Marcus Rashford is teaming up with a North Lo...
Youth : Media : Education
Podcast: Georgina Johnson on Collectivism, Consensus and Accountability

Podcasts

Podcast: Georgina Johnson on Collectivism, Consensus and Accountability

We speak with artist-curator, art director, editor and writer, Georgina Johnson to discuss how brands need to understand the role that collectivism...
Podcast : Society : Back To The F**kture
Stat: Unbranded jewellery is a hit with next-gen luxurians

Daily Signals

Stat: Unbranded jewellery is a hit with next-gen luxurians

When it comes to high-value jewellery purchases, luxury shoppers are looking to express their personal style by opting for unbranded pieces.
Stat : Stats : Statistic
Impossible brings faux meat to school lunchrooms

Daily Signals

Impossible brings faux meat to school lunchrooms

The faux meat brand will be testing its products in US schools, encouraging young people to develop plant-based eating habits early in life.
Health And Wellness : Society : School
Excedrin pain relief targets headache-prone gamers

Daily Signals

Excedrin pain relief targets headache-prone gamers

Pain relief brand Excedrin is tapping into the gaming community in its latest campaign in response to this group’s propensity for headaches.
Health And Wellness : Media : Entertainment
Modest Wear Market 2019

Markets

Modest Wear Market 2019

Beyond luxury apparel, fashion brands and retailers are winning over modern Muslim customers with new iterations of modest clothing.
Fashion : Sport : Leisure
Stat: Tv advertising is most influential for Generation X

Daily Signals

Stat: Tv advertising is most influential for Generation X

In a recent US survey, 23.5% of Generation X respondents said they had made a purchase influenced by tv ads in the past six months.
Advertising : Gen X : Retail
Why brands need to pay more attention to hormonal fluctuations

Viewpoints

Why brands need to pay more attention to hormonal fluctuations

Why the healthcare sector should take note of the new beauty and lifestyle brands factoring in biological differences between the sexes.
Health : Wellness : Hormones
Will product drop culture save the department store?

Viewpoints

Will product drop culture save the department store?

Barneys New York’s partnership with Highsnobiety shows initiative, but may not prove a viable long-term strategy.
Retail : Fashion : Luxury
A bar with no name

Daily Signals

A bar with no name

London – The cocktails on offer at new bar Untitled are described according to their flavour profiles rather than ingredients.
Untitled : Revelation Brands : Alcohol
Searching for answers

Daily Signals

Searching for answers

London – UNLIMITED* is a new collaboration between UBS and its editorial partners.
UBS : UNLIMITED : Branded Content
The museum swap

Daily Signals

The museum swap

New York – The city’s most famous art galleries have Instagrammed each other’s collections in a bid to explore common ground.
Instagram : #MuseumInstaSwap : Musuem
Opt-out retail

Daily Signals

Opt-out retail

Seattle – Outdoorwear brand REI is to close its stores for Black Friday with the hashtag #OptOutside.
Retail : Brandstanding : REI
Girl power

Daily Signals

Girl power

New York – #BornandMade is a new campaign by Carol’s Daughter that aims to empower women to celebrate their heritage.
Carol's Daughter : L'Oreal : Multicultural
Language of beauty

Daily Signals

Language of beauty

Australia – Luxury beauty brand Mieux Derma has been rebranded with a focus on sensory, romantic language.
Mieux Derma : Organic Beauty : Syneasthetic Selling
Eco luxe

Daily Signals

Eco luxe

Miami – New brand 1 Hotel has introduced the possibility of a large-scale, eco-centric accommodation to the luxury sector.
1 Hotel : Whole-system Thinking : Starwood Hotels & Resorts
Understated: Gap embraces normcore in latest campaign

Daily Signals

Understated: Gap embraces normcore in latest campaign

US – The fashion buzzword of the year has to be ‘normcore’. The New York-based trend forecasting group K-Hole coined it, New York magazine&nbs...
Re-Con Man : Gap : Normcore
Ilker Baydar : Turkish e-commerce

Viewpoints

Ilker Baydar : Turkish e-commerce

Hepsiburada commercial general manager Ilker Baydar talks Turkish e-commerce. 
Shopping : E-commerce : Hepsiburada
The Wall Street Journal launches e-commerce offer

Big Ideas

The Wall Street Journal launches e-commerce offer

The Wall Street Journal launches e-commerce offer
Wall Street Journal : Newspapers : New Media Landscapes
She comes first

Micro Trends

She comes first

From porn to promiscuity, a new era of thinking on women’s sexuality is here.
Sensory : She Comes First : Lelo
Centre stage: Local hotel plays to its heritage

Daily Signals

Centre stage: Local hotel plays to its heritage

Amsterdam – Hotel V Nesplein is a boutique hotel inspired by the local area in which the interior changes continually like a theatre set.
Heritage : Saloon Bar : Changing Look
Swap shop: Festival celebrates sustainable living

Daily Signals

Swap shop: Festival celebrates sustainable living

Melbourne – As part of the Sustainable Living Festival, the Look.Stop.Swap programme enabled companies to share their ideas on how to live and work...
Urban : Planet Luxe : Three Thousand
Young Indians embrace foreign retail chains

Big Ideas

Young Indians embrace foreign retail chains

Young Indians embrace foreign retail chains
India : Western : Profit
Intoxivation

Micro Trends

Intoxivation

As demand slows in Western Europe and North America, the world’s leading beverage companies are increasingly looking to Africa’s New Emerging Afflu...
African : Innovation : Alcohol
Old electronics could be a sustainable business

Big Ideas

Old electronics could be a sustainable business

Old electronics could be a sustainable business
O2 : Gadgets : Vouchers
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