'Branding'

A bar with no name

Daily Signals

A bar with no name

London – The cocktails on offer at new bar Untitled are described according to their flavour profiles rather than ingredients.
Untitled : Revelation Brands : Alcohol
Searching for answers

Daily Signals

Searching for answers

London – UNLIMITED* is a new collaboration between UBS and its editorial partners.
UBS : UNLIMITED : Branded Content
The museum swap

Daily Signals

The museum swap

New York – The city’s most famous art galleries have Instagrammed each other’s collections in a bid to explore common ground.
Instagram : #MuseumInstaSwap : Musuem
Opt-out retail

Daily Signals

Opt-out retail

Seattle – Outdoorwear brand REI is to close its stores for Black Friday with the hashtag #OptOutside.
Retail : Brandstanding : REI
Girl power

Daily Signals

Girl power

New York – #BornandMade is a new campaign by Carol’s Daughter that aims to empower women to celebrate their heritage.
Carol's Daughter : L'Oreal : Multicultural
Language of beauty

Daily Signals

Language of beauty

Australia – Luxury beauty brand Mieux Derma has been rebranded with a focus on sensory, romantic language.
Mieux Derma : Organic Beauty : Syneasthetic Selling
Eco luxe

Daily Signals

Eco luxe

Miami – New brand 1 Hotel has introduced the possibility of a large-scale, eco-centric accommodation to the luxury sector.
1 Hotel : Whole-system Thinking : Starwood Hotels & Resorts
Understated: Gap embraces normcore in latest campaign

Daily Signals

Understated: Gap embraces normcore in latest campaign

US – The fashion buzzword of the year has to be ‘normcore’. The New York-based trend forecasting group K-Hole coined it, New York magazine&nbs...
Re-Con Man : Gap : Normcore
Ilker Baydar : Turkish e-commerce

Viewpoints

Ilker Baydar : Turkish e-commerce

Hepsiburada commercial general manager Ilker Baydar talks Turkish e-commerce. 
Shopping : E-commerce : Hepsiburada
The Wall Street Journal launches e-commerce offer

Big Ideas

The Wall Street Journal launches e-commerce offer

The Wall Street Journal launches e-commerce offer
Wall Street Journal : Newspapers : New Media Landscapes
She comes first

Micro Trends

She comes first

From porn to promiscuity, a new era of thinking on women’s sexuality is here.
Sensory : She Comes First : Lelo
Centre stage: Local hotel plays to its heritage

Daily Signals

Centre stage: Local hotel plays to its heritage

Amsterdam – Hotel V Nesplein is a boutique hotel inspired by the local area in which the interior changes continually like a theatre set.
Heritage : Saloon Bar : Changing Look
Swap shop: Festival celebrates sustainable living

Daily Signals

Swap shop: Festival celebrates sustainable living

Melbourne – As part of the Sustainable Living Festival, the Look.Stop.Swap programme enabled companies to share their ideas on how to live and work...
Urban : Planet Luxe : Three Thousand
Young Indians embrace foreign retail chains

Big Ideas

Young Indians embrace foreign retail chains

Young Indians embrace foreign retail chains
India : Western : Profit
Intoxivation

Micro Trends

Intoxivation

As demand slows in Western Europe and North America, the world’s leading beverage companies are increasingly looking to Africa’s New Emerging Afflu...
African : Innovation : Alcohol
Old electronics could be a sustainable business

Big Ideas

Old electronics could be a sustainable business

Old electronics could be a sustainable business
O2 : Gadgets : Vouchers
Local Brazilian currency hits the right note

Big Ideas

Local Brazilian currency hits the right note

Local Brazilian currency hits the right note
Currency : Brazil : Money
Fragrant feeling: Burberry in tune with UK band

Daily Signals

Fragrant feeling: Burberry in tune with UK band

Fragrant feeling: Burberry in tune with UK band
Fragrance : Merging : Content
Out of the shadows: Fashion designer is on form

Daily Signals

Out of the shadows: Fashion designer is on form

Out of the shadows: Fashion designer is on form
Scientific : Ravarino : Autumn/winter
The best of 2010: The key hospitality Insights of the year

Big Ideas

The best of 2010: The key hospitality Insights of the year

The best of 2010: The key hospitality Insights of the year
Islamic : Technology : Four Seasons
Australian beer sales plummet as demand cools

Big Ideas

Australian beer sales plummet as demand cools

Australian beer sales plummet as demand cools
Beer : Sales : Nielsen
Beauty sales healthy, but price remains key

Big Ideas

Beauty sales healthy, but price remains key

Beauty sales healthy, but price remains key
Nielsen : Personal Recommendations : Recession
Street smart: New media and street art collide

Daily Signals

Street smart: New media and street art collide

Street smart: New media and street art collide
QR Code : Digital Information : Street Art Dealer
Crafty: Fendi turns to ‘fatto a mano’

Daily Signals

Crafty: Fendi turns to ‘fatto a mano’

Crafty: Fendi turns to ‘fatto a mano’
Craft Punk : Discarded Material : Collaboration
Mobile drama: First interactive tv show for mobile phones

Daily Signals

Mobile drama: First interactive tv show for mobile phones

Mobile drama: First interactive tv show for mobile phones
Interctive Television : TV Shows For Mobiles : Thmbnls
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