LS:N Global

Daily Signals

Mobile drama: First interactive tv show for mobile phones

Daily Signals

Automatic Media: TV adverts get intelligent

Advertising : Embedded : Television

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fue...

Health & Wellness : Identities : Sports & Leisure

Big Ideas

Five influ-seller platforms for next-gen retail

The apps and platforms helping retail brands seize the reach of influencers and celebrities by transforming them into sales people through peer-led...

Retail : E-commerce : Marketing

Micro Trends

Anti-ostentation Attitudes

From influencer conduct to social media platforms, more considerate luxury marketing is emerging online in which brands are exploring new role models.

Luxury : Marketing : Society

Micro Trends

Heritage Refashioned

At a time of greater brand transparency, the luxury sector is looking inwards to address and change the meaning of heritage beyond its colonial con...

Luxury : Fashion : Black Lives Matter

Micro Trends

Edu-play-tion

With parents of Generation Alpha now home educators, brands are elevating playtime with tools that combine digital and analogue learning.

Youth : Technology : Gen Alpha

Big Ideas

Why brands need to talk about female puberty

Bunny Ghatrora, co-founder of Blume, a subscription service for girls going through puberty, explains why brands are missing an opportunity to cate...

Youth : Wellness : Retail

Daily Signals

A deli subscription service and revolutionising podcasts

Punchy provides alcoholic and non-alcoholic variants of rum punch, Katz’s Deli reaches those outside New York with monthly delivery, Scout FM consi...

Food : Technology : Wellness

Micro Trends

Bed and Beverages

A new type of hotel is emerging where alcohol is not confined to the bar, but is at the core of the hospitality experience.

Travel : Hospitality : Drinks

Daily Signals

LS:N Global previews our must-see exhibitions at Milan Salone 2018

In today's daily digest, we profile five standout installations to see at this year's Milan Salone Internazionale.

Design : Architecture : Salone Del Mobile

Daily Signals

Sneakers designed for Instagram and recreating food digitally

Smart Stitch facilitates material re-use, adidas’s Deerupt is designed for social media, Sierra Leone uses blockchain to guarantee its presidential...

Food : Fashion : Technology

Markets

Voice Retail Market

As voice-enabled devices continue to enter our homes, and consumers become increasingly comfortable with the idea of talking to machines, retaile...

Retail : Technology : Digital

Daily Signals

Rapha Rides spotlights six US cities and other stories

In today’s daily digest: Honeyfi simplifies shared finances, Hungry Jack’s embraces its fast food roots and why Uber might host the next convenienc...

Drink : Advertising : Retail

Micro Trends

Decoding Masculinity

In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forwa...

Health & Wellness : Youth : Pop-culture & Media

Big Ideas

The digital future of Fashion Weeks

The impact of Covid-19 and growing climate concerns are pushing luxury and fashion brands to technology that digitises the runway and buying process.

Fashion : Luxury : Retail

Micro Trends

Fast Fashion Rental

Clothing rental is moving from high-end fashion to the high street, creating new paths to discovery and access for trend-conscious consumers.

Retail : Fashion : Retail Technology

Daily Signals

Listening to Londoners and imagining young luxury

Off The Block pushes for social good, Tiffany & Co releases a music video, Yahoo protects user's data in new private messaging app.

Luxury : Drinks : Food

Markets

Five stand-out fashion films for autumn/winter 2012

Fashion films are changing as brands use directors with a grasp of narrative and humour to bring their collections to life.

Christian Dior : YouTube : Depeche Mode

Big Ideas

Bread & Butter spring/summer 2013: Premium denim

The latest denim trends for spring/summer 2013 were on show at the Bread & Butter Berlin trade fair earlier this month, as brands returned to premi...

Scott Morrison : Temple Of Denim : Karl-Heinz Muller

Markets

Third Space Retail

Brands are reshaping stores into branded third-space hubs, providing sanctuaries for creativity, community and culture.

Retail : Third Spaces : Community

Big Ideas

The brands rethinking premium drinks packaging

Sustainable packaging for alcohol is becoming more sophisticated as premium brands push sustainability through innovative, eco-friendly bottles and...

Drinks : Packaging : Sustainability

Markets

Asian Virtual Kitchens Market

Food delivery platforms are bringing restaurant kitchens and bar culture into homes as new business models and Covid-19 disrupt the local food indu...

Food : Drink : Covid-19

Big Ideas

Are head office staff the new retail influencers?

To help build consumer trust and product authenticity, brands are starting to focus more on insider advocates than external influencers.

Retail : Fashion : Social Media

Markets

Mature Men’s Beauty Market

Beauty products aimed at an older demographic are skewed towards women, but more and more Baby Boomer men are seeking brands to address the skin ne...

Beauty : Retail : New Masculinity

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