A bar with no name

14 : 03 : 2017 Untitled : Revelation Brands : Alcohol

London – The cocktails on offer at new bar Untitled are described according to their flavour profiles rather than ingredients.

  • The space is the third bar concept from Tony Conigliaro of drinks innovation company Drink Factory
  • It is inspired by Andy Warhol’s New York studio The Factory
Untitled by Tony Conigliaro, London Untitled by Tony Conigliaro, London
Untitled by Tony Conigliaro, London Untitled by Tony Conigliaro, London
Untitled by Tony Conigliaro, London Untitled by Tony Conigliaro, London
Untitled by Tony Conigliaro, London Untitled by Tony Conigliaro, London

Designed as a hub for East London creatives, Untitled offers seating for up to 20 people around a communal table and aims to foster interaction between guests. The space doubles as a gallery, with a curated selection of art and design pieces on display.

The cocktail menu comprises 12 original drinks inspired by sight, smell and taste, which are served in specially designed glasses or dishes to create an all-encompassing sensory experience.

Conigliaro collaborated with architectural design studio Studioprototype and graphic designer Machine17 to design the space. Its surfaces made from polished concrete and metallic walls are inspired by Andy Warhol’s New York studio The Factory, often referred to as The Silver Factory on account of its walls hung with aluminium foil.

The Big Picture

Brands are moving away from a prescriptive approach to offer experiences that surprise and excite consumers. To find out more, see the No-info Brands section of our Revelation Brands macrotrend.

Discover More Daily Signals
How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

Daily Signals

How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

At Design Miami 2025, designer Marcin Rusak partnered with champagne house Perrier-Jouët to translate the hidden life of plants into a sculptural, ...
Design : Luxury : Drink
Why Myndstream and Mayo Clinic believe music is the future of medicine

Daily Signals

Why Myndstream and Mayo Clinic believe music is the future of medicine

Global wellness music brand Myndstream has partnered with Mayo Clinic to explore the clinical potential of functional music in healthcare.
Health : Music : Technology
Stat: US sports fans show high engagement across travel, gaming and media

Daily Signals

Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with ...
Sports : Travel : Statistic
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
What Disney’s partnership with OpenAI means for enhancing in-house creativity

Daily Signals

What Disney’s partnership with OpenAI means for enhancing in-house creativity

Disney has entered a strategic agreement with OpenAI to explore how Sora, OpenAI’s text-to-video generation model, could support creative developme...
Media : Technology : AI
Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

Daily Signals

Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

During this year’s Black Friday and Cyber Monday, TikTok Shop recorded nearly 50% more shoppers than 2024, driving total sales past £372m ($500m, €...
Retail : Social Media : Discovery
Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Daily Signals

Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Dutch department store De Bijenkorf has unveiled a festive brand campaign celebrating its 155-year legacy, leaning in to cinematic storytelling.
Retail : Advertising : Branding
Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

Daily Signals

Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

MAC Cosmetics has named Grammy‑winning singer‑songwriter Chappell Roan as its newest global brand ambassador, bringing one of music’s most visually...
Beauty : Cosmetics : Identity
Stat: US teens embrace AI chatbots and constant social media use in 2025

Daily Signals

Stat: US teens embrace AI chatbots and constant social media use in 2025

A new Pew Research Center survey highlights how US teenagers are deeply engaged with social media and AI chatbots.
Technology : Social Media : Youth
Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

Daily Signals

Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

East London arts institution Whitechapel Gallery is ushering in its 125th anniversary with a bold new visual identity designed by BBH Studios, unve...
Design : Breading : Human Centered Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN