friendship

Stat: Teens and young adults want to see more friendships and less sex on screen

News

Stat: Teens and young adults want to see more friendships and less sex on screen

According to new research, teens and young adults in the US think there's too much sex and romance in television shows and films.
Youth : Pop Culture & Media : Society
The Gen Z messaging apps of tomorrow

Big Ideas

The Gen Z messaging apps of tomorrow

Forget Snapchat and WhatsApp. Today’s youth are taking it upon themselves to create fluid social apps that nurture their multimedia friendships.
Youth : Media : Gen Z
Stat: Solitude prevails among Japanese seniors

News

Stat: Solitude prevails among Japanese seniors

In Japan, many citizens aged over 60 are lacking in friendship – a situation more common in the country than in other nations.
Stat : Statistics : Japan
Dove celebrates self-love with its Girls Room series

News

Dove celebrates self-love with its Girls Room series

Dove has launched a five-part scripted series to draw attention to issues commonly faced by young women.
Beauty : Self Esteem : Dove
This hotel room encourages IRL interactions

News

This hotel room encourages IRL interactions

Element by Westin aims to redefine connectedness among modern nomads and their circle of friends.
Travel : Hospitality : Friendship
Paradox Personas

Macro Trends

Paradox Personas

Unlike Millennials, Generation Z are swapping self-promotion for self-awareness, using the digital world to enrich but not define their offline sel...
Youth : Digital : Identity
Snapchat wants to be the app for friendship

News

Snapchat wants to be the app for friendship

The photo-sharing app’s first global campaign stars real friends around the world who use Snapchat to stay in touch.
Youth : Media : Friendship
Old Spice wants men to prioritise their friendships

News

Old Spice wants men to prioritise their friendships

The brand’s latest campaign highlights the ‘guy crisis’ in which male friendships are overlooked.
Beauty : Personal Care : Advertising
Friend Bots

Micro Trends

Friend Bots

Brands are combining artificial intelligence with anthropomorphic design to create robots that offer friendship on demand.
Neo-Kinship : Kuri : Gatebox 
Preview: Neo-kinship

News

Preview: Neo-kinship

As the nuclear family disappears and more fluid and complex forms of kinship take its place, technology is not only helping to run the household, i...
Artifical Intelligence : Future Family : Relationships
Preview: Social Wellness

News

Preview: Social Wellness

Global – Exclusive wellness clubs and apps are facilitating social interactions and redefining what it means to meet, mingle and be well.
Wellness Clubs : Social Interactions : Wellness
Hand of friendship

Big Ideas

Hand of friendship

US – Hey! VINA is a new app that helps women find new friends.
Hey! VINA : New Bricolage Living : Apps
​#Sologoals: Spend time alone

Viewpoints

​#Sologoals: Spend time alone

Enough about #squadgoals. What about #sologoals?
Generation Me : JOMO : Sologoals
Robin Dunbar : The future of social networks

Viewpoints

Robin Dunbar : The future of social networks

Social networks expert Robin Dunbar talks about The Dunbar Number. 
Social Networks : Social Media : Facebook
For Millennials, tech creates ties that bind

Big Ideas

For Millennials, tech creates ties that bind

For Millennials, tech creates ties that bind
Pew Research Center : Social Networks : Friendship
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