Preview: Neo-kinship
Fear and Love: Reactions to a Complex World exhibition at The Design Museum, London

Preview: Neo-kinship

As the nuclear family disappears and more fluid and complex forms of kinship take its place, technology is not only helping to run the household, it is becoming part of it.

Global – As the nuclear family disappears and more fluid and complex forms of kinship take its place, technology is not only helping to run the household, it is becoming part of it.

  • In 2014, for the first time in 130 years, an American aged 18–34 was more likely to live with his or her parents than a partner, according to Pew Research Center
  • Gartner has predicted that by 2020, the average person will have more conversations with bots than with their spouse

The era of the nuclear family is over, but no one fixed paradigm has replaced it. ‘Untraditional is the new traditional,’ explains Caroline Whaley, co-founder of Shine for Women. ‘The family has become a collective – it is not just held together by blood.’

As the concept of what constitutes the family has become more unstable, technology has emerged as the one ever-present factor dictating the way consumers now bond and interact. And with the advent of pervasive artificial intelligence, technology is now revolutionising not only the way we manage our relationships, but also increasingly becoming part of the family in its own right.

We spoke to Gary Weber, vice-president of design for Fisher-Price Baby, Peter Gasston, senior creative technologist at +rehabstudio, and Pegor Papazian, founder and CEO of Bazillion Beings, to find out how kinship is evolving.

The Big Picture

For more on how technology is rapidly transforming what constitutes today’s family unit, read our Neo-kinship macrotrend.

Discover More Daily Signals
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
Lyma builds an integrated operating system for skincare

Daily Signals

Lyma builds an integrated operating system for skincare

British medtech company Lyma has launched an AI-powered wellness app that extends its skincare proposition into a fully connected digital ecosystem.
Beauty : Wellness : Medtech
Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Daily Signals

Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Outbound travel from Asia-Pacific is accelerating, but not all markets are growing at the same pace, according to new research from MMGY.
Travel : Hospitality : Tourism
Nothing turns retail into a community engine in Bengaluru

Daily Signals

Nothing turns retail into a community engine in Bengaluru

Consumer electronics brand Nothing has opened its first Indian retail space in Bengaluru, drawing more than 2,000 people to queue on 14 February 2026.
Retail : Technology : Design
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN