Preview: Neo-kinship
Fear and Love: Reactions to a Complex World exhibition at The Design Museum, London

Preview: Neo-kinship

As the nuclear family disappears and more fluid and complex forms of kinship take its place, technology is not only helping to run the household, it is becoming part of it.

Global – As the nuclear family disappears and more fluid and complex forms of kinship take its place, technology is not only helping to run the household, it is becoming part of it.

  • In 2014, for the first time in 130 years, an American aged 18–34 was more likely to live with his or her parents than a partner, according to Pew Research Center
  • Gartner has predicted that by 2020, the average person will have more conversations with bots than with their spouse

The era of the nuclear family is over, but no one fixed paradigm has replaced it. ‘Untraditional is the new traditional,’ explains Caroline Whaley, co-founder of Shine for Women. ‘The family has become a collective – it is not just held together by blood.’

As the concept of what constitutes the family has become more unstable, technology has emerged as the one ever-present factor dictating the way consumers now bond and interact. And with the advent of pervasive artificial intelligence, technology is now revolutionising not only the way we manage our relationships, but also increasingly becoming part of the family in its own right.

We spoke to Gary Weber, vice-president of design for Fisher-Price Baby, Peter Gasston, senior creative technologist at +rehabstudio, and Pegor Papazian, founder and CEO of Bazillion Beings, to find out how kinship is evolving.

The Big Picture

For more on how technology is rapidly transforming what constitutes today’s family unit, read our Neo-kinship macrotrend.

Discover More Daily Signals
Delta Locals reveals the rise of human-centred travel content

Daily Signals

Delta Locals reveals the rise of human-centred travel content

Delta Air Lines is entering the travel-content space with Delta Locals, a new platform that connects users to global destinations through immersive...
Travel : Hospitality : Technology
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Intelligence : Society
Stat: UK shoppers turn to agentic AI as Black Friday sparks surge in automated commerce

Daily Signals

Stat: UK shoppers turn to agentic AI as Black Friday sparks surge in automated commerce

New research from PSE Consulting, a UK payments and technology consultancy, reveals a sharp rise in AI-enabled shopping tools in the run up to Chri...
Retail : Artifical Intelligance : Agentic AI
South Africa's Pick n Pay banks on humour for its Christmas campaign

Daily Signals

South Africa's Pick n Pay banks on humour for its Christmas campaign

South African grocery retailer Pick n Pay has unveiled its 2025 Christmas campaign, a South African twist on the classic genie tale that taps into ...
Retail : Branding : Advertising
Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

Daily Signals

Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

As further evidence of our New Era of Gilded Luxury Travel trend, luxury brand Elie Saab has partnered with aircraft manufacturer Bombardier to des...
Luxury : Travel : Hospitality
Stat: UK school satisfaction improves yet disparities persist

Daily Signals

Stat: UK school satisfaction improves yet disparities persist

A new consolidated report from the Department for Education (DfE) reveals that British secondary school pupils are becoming more positive abou...
Youth : Education : School
Why Apple is leaning into artisanal charm for 2025 festive push

Daily Signals

Why Apple is leaning into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign, A Critter Carol, puts human craftsmanship front and centre.
Technology : Advertising : Design
ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

Daily Signals

ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

At ISPO 2025 in Munich, talks, panels, activations and events spanned the full value chain of sport – from materials and manufacturing to brands an...
Global Events : Sport : Community
Stat: Young Americans drive growth across emerging social media platforms

Daily Signals

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger u...
YouTube : Social Media : Facebook
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN