News 30.10.2019

Need to Know

Element by Westin is a hotel for long-distance friends, T Levels offer a new route into British higher education, and the flourishing market for luxury tourism.

Adidas rewards customers for reselling fashion

Infinite Play, Adidas

UK – Infinite Play invites consumers to trade-in unwanted clothing and shoes in return for benefits.

Adidas has added the service to its app, encouraging its shoppers to easily trade-in worn, torn or tired products that have been purchased directly from the brand in the last five years. To use the service, existing customers can log into its Creators Club via the app, where they’ll see items eligible to trade from their purchase history.

The sportswear brand will then collect the worn gear from customers, where it will sort, clean and repair items as necessary. These will then be resold, giving them a second life and ensuring they do not end up in landfill or ocean waste. For each transaction, users will receive an e-gift card with the total value of items traded, as well as 200 Creators Club points. ‘Adidas gear was made to be played and replayed, time and time again,’ reads a statement by the brand.

By encouraging its shoppers to reconsider throwing away old garments, Adidas is contributing towards a retail future driven by the concept of Fast (Conscious) Fashion.

T Levels will offer British youth a new qualification

T Levels, The Department for Education (DfE), campaign by Havas London T Levels, The Department for Education (DfE), campaign by Havas London
T Levels, The Department for Education (DfE), campaign by Havas London T Levels, The Department for Education (DfE), campaign by Havas London

UK – The Department for Education (DfE) has unveiled a new marketing campaign for its new, post-GCSE technical qualification.

T Levels, which are the equivalent of three A Levels, will combine classroom learning and an extended industry placement to provide an alternative to traditional higher education pathways. Alongside apprenticeships and A Levels, the DfE hopes to establish T Levels as one of the main choices for 16-19-year-old students after GCSEs.

Ahead of T Levels’ introduction in September 2020, a UK-wide campaign created by Havas London aims to raise awareness and generate interest in these ‘Next Level qualifications’. The campaign comprises bold out-of-home, digital and social advertising, a Snapchat lens, a provider toolkit for schools and colleges, and a new commercial, which will run across video and social platforms.

‘This campaign doesn’t look, feel or act like any education advertising that has come before – because T Levels aren’t like any qualification that has come before,’ says Jennifer Black, managing director at Havas London. In our latest youth macrotrend, Paradox Personas, we explore how alternative school systems are slowly acknowledging Generation Z’s faltering trust in increasingly irrelevant education programmes.

This hotel room encourages IRL interactions

US – Element by Westin aims to redefine connectedness among modern nomads and their circle of friends.

The newest member of the Marriott group, the Element brand blends a hotel room with the flexibility of a home. Each suite is comprised of four private guest rooms and large shared kitchen and living room areas, allowing guests to live as they would at home without compromising space, comfort or amenities.

The concept is rooted in research carried out by Element, which found that more than a quarter (27%) of Americans live in a different city than their childhood or college friends and family, and depend on trips to see each other. With contemporary travellers’ friendship groups spread over the world, Element aims to bring friends together for IRL travel experiences that create closer bonds.

As explored in Neo-kinship, living long-distance from friends and family is an increasing reality for people around the world. However, travel and hospitality brands have the power to bring together these networks for memorable experiences.

Studio Common room, Element by Westin

Stat: Luxury tourism is growing faster than overall tourism

According to new figures from Statista, luxury tourism is outpacing the wider tourism market. While tourism in general is forecast to grow at a compound annual growth rate of 6.4% over the next five years, luxury tourism will grow at 7.3% during the same period.

The study defines luxury tourism as consumer goods, services and valuables for and during trips by individuals whose net assets amount to more than $1 million (£777k, €900k). With a value of nearly $263 billion (£204.4bn, €237bn), the United States currently leads the luxury travel market, but China and India’s luxury markets are expected to grow most rapidly over the next five years.

As global wealth fluctuates and younger generations gain economic influence, a new luxury mindset is emerging, with high-net-worth individuals embracing Liberation Luxury and using their wealth to pursue flexible, footloose living.

Previous News Articles
Project Yellow Canteen uses yellow paint to repel flies

News

Project Yellow Canteen uses yellow paint to repel flies

If colour in living spaces can positively affect mental health, Project Yellow Canteen in Indonesia shows that savvy use of colour can improve phys...
Design : Health : Youth
Thai spa launches Blue Zone-inspired longevity retreat

News

Thai spa launches Blue Zone-inspired longevity retreat

Kamalaya, a holistic spa and wellness sanctuary on Koh Samui in Thailand, is launching a Blue Zone group wellness retreat for guests to discover th...
Travel : Hospitality : Longevity
KIKI World creates NFC-embedded press-on nails

News

KIKI World creates NFC-embedded press-on nails

KIKI World, a beauty brand embracing crowdsourced product development, has introduced Chipped, a range of NFC-embedded press-on nails.
Beauty : Technology : Press On Nails
Stat: UK and US adults admit using cannabis or alcohol to sleep better

News

Stat: UK and US adults admit using cannabis or alcohol to sleep better

In its Snooze Report released in October 2023, meditation and sleep app Calm suggests that US and UK consumers struggle to get a good night’s sleep...
Health : Wellness
Meet Rocco, a smart minibar designed for the living room

News

Meet Rocco, a smart minibar designed for the living room

Unlike most appliances, Rocco’s Super Smart Fridge is not destined to be hidden away in the kitchen, but rather to take centre stage in living spac...
Drink : Food : Sustainanility
CarePods show the future of tech-centric medical care

News

CarePods show the future of tech-centric medical care

Arian Aoun, CEO and co-founder of Forward Health, is continuing his mission to reshape healthcare through technology.
Health : Wellness : Technology
Funq’ begins superfruit syrup in conscious packaging

News

Funq’ begins superfruit syrup in conscious packaging

Former Coca-Cola executives Michael Schwarz, Sebastian Kroth and Fabian Roschig are leading a soft drinks revolution in Germany with Funq’, the nat...
Drink : Sustainability : Packaging
Stat: Despite financial barriers, US consumers want to travel more

News

Stat: Despite financial barriers, US consumers want to travel more

As we move into the 2023 holiday season, meta-search travel platform VacationRenter conducted an online survey of 1,000 US consumers aged 25 and ab...
Finance : Travel : Hospitality
Landor turns to sonic and AI-powered services with new rebranding

News

Landor turns to sonic and AI-powered services with new rebranding

Branding agency Landor & Fitch, a WPP subsidiary, has undergone a comprehensive rebranding, unveiling its new identity as Landor in November 2023.
Design : Sustainability : Drink
New tampon line designed to minimise gender dysphoria in trans men

News

New tampon line designed to minimise gender dysphoria in trans men

Hygiene brand Vuokkoset has collaborated with advertising agency TBWA/Helsinki on tampons designed for transgender men.
Society : Health : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more