UK – Infinite Play invites consumers to trade-in unwanted clothing and shoes in return for benefits.
Adidas has added the service to its app, encouraging its shoppers to easily trade-in worn, torn or tired products that have been purchased directly from the brand in the last five years. To use the service, existing customers can log into its Creators Club via the app, where they’ll see items eligible to trade from their purchase history.
The sportswear brand will then collect the worn gear from customers, where it will sort, clean and repair items as necessary. These will then be resold, giving them a second life and ensuring they do not end up in landfill or ocean waste. For each transaction, users will receive an e-gift card with the total value of items traded, as well as 200 Creators Club points. ‘Adidas gear was made to be played and replayed, time and time again,’ reads a statement by the brand.
By encouraging its shoppers to reconsider throwing away old garments, Adidas is contributing towards a retail future driven by the concept of Fast (Conscious) Fashion.