Olympic Games

Jordan unveils cultural hub for Parisian youth for the Olympics

News

Jordan unveils cultural hub for Parisian youth for the Olympics

Youssouf Fofana, founder of Maison Château Rouge and United Youth International, is taking on the role of Jordan Brand’s creative director for the ...
Retail : Sports & Leisure : Youth
Cannes Lions 2024: Three Key Conversations

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...
Cannes Lions : Creativity : Community
World Retail Congress 2024: The Value Contradiction

Big Ideas

World Retail Congress 2024: The Value Contradiction

As the cost-of-living crisis continues, the equation between price point, value for money and consumers’ own values and ethics has never been so co...
Retail : Sustainability : Youth
The Louvre museum celebrates the Olympics by hosting fitness classes

News

The Louvre museum celebrates the Olympics by hosting fitness classes

Run in the Louvre is not your average running club. As Paris prepares to host the Olympics, the museum is hosting fitness experiences.
Sport : Wellness : Spaces
World Retail Congress 2024: Community Commerce

Big Ideas

World Retail Congress 2024: Community Commerce

From Claire’s to Sporty & Rich, innovative retailers are reshaping the landscape by fostering community engagement, inclusivity and social impact.
Retail : Advertising & Branding : Youth
The LA28 Olympics’ branding is for everybody

News

The LA28 Olympics’ branding is for everybody

Diversity, inclusion and self-expression are honoured in the branding for the 2028 Olympic and Paralympic Games.
Advertising & Branding : Design : Diversity
E-lympic games

Big Ideas

E-lympic games

China – eSports will be an official medal sport at the 2022 Asian Games.
ESports : Youth Culture : Video Games
Olympic treatment

Big Ideas

Olympic treatment

London – Performance Team is a new training camp that offers athletes the opportunity to be treated like Olympians.
Performance Team : Fitness : The Optimised Self
Gold for tech

Big Ideas

Gold for tech

Tokyo – The Olympic organising committee is encouraging people to donate their old gadgets to be recycled into medals.
Olympic Games : Whole-systems Thinking : Sustainability
Rio de Janeiro Safari

Micro Trends

Rio de Janeiro Safari

Natural beauty and a colourful past have always made Rio de Janeiro an attraction, but as the host of the 2016 Olympic Games, the city is keen to...
Rio De Janeiro : Rio : Neo-Tasting Menus
Peace pitch: Glowing tents are a guiding light

News

Peace pitch: Glowing tents are a guiding light

Peace pitch: Glowing tents are a guiding light
Tourism : United Nations : Poetry
Cocktail of success in Brazil’s liquor market

Big Ideas

Cocktail of success in Brazil’s liquor market

Cocktail of success in Brazil’s liquor market
Brazil : Spirits : Euromonitor
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