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Stat: It’s not just teenagers shopping on Instagram

News

Stat: It’s not just teenagers shopping on Instagram

Instagram Shopping is an increasingly powerful selling tool for brands, according to a new study by GlobalData.
Youth : Gen Z : Retail
Young Believers

Micro Trends

Young Believers

The aesthetic, rituals and values of Christianity are being re-assessed and redefined by a younger, more socially conscious generation.
Youth : Generation Z : Branding
Bru’s Social Plates aim to curb ‘foodstagramming’

News

Bru’s Social Plates aim to curb ‘foodstagramming’

Mineral water brand Bru is urging diners to be more mindful with its series of specially designed dinner plates.
Media : Culture : Instagram
Home Cleaning Market

Markets

Home Cleaning Market

With the rise of glossy domestic influencers and design-led, eco-friendly start-ups, the mindful act of cleaning has never been more relevant.
Cleaning : Health : Wellness
Instagram introduces in-app checkout

News

Instagram introduces in-app checkout

The new feature allows Instagram users to shop and manage purchases from participating brands without leaving the app.
Retail : Digital : Fashion
Thought-starter: Are mindful influencers practicing what they preach?

News

Thought-starter: Are mindful influencers practicing what they preach?

Foresight writer Holly Friend investigates the rise of the mindful influencers, who tell followers to reduce their use of social media yet continue...
Influencers : Digital : Culture
Thought-starter: How are Generation Z transforming Instagram?

News

Thought-starter: How are Generation Z transforming Instagram?

From finstas to meme therapy, Generation Z are turning away from selfies and using Instagram to learn, debate, support and forge new friendships.
Youth : Instagram : Media
Four ways Generation Z are transforming Instagram

Big Ideas

Four ways Generation Z are transforming Instagram

From finstas to meme therapy, Generation Z are turning away from selfies and using Instagram to learn, debate, support and forge new friendships.
Youth : Social Media : Instagram
Instagram audio will assist visually impaired users

News

Instagram audio will assist visually impaired users

The image-led platform is introducing two new features so that users with visual impairments can hear both AI-generated and custom descriptions of ...
Media : Inclusivity : Culture
Shoppable Social

Markets

Shoppable Social

Social commerce continues to grow as new technologies and in-platform features transform the way consumers buy and interact with products.
Retail : Socia Media : Digital
TechCrunch Disrupt 2018: Instagram embraces the rise of Finstagrams

News

TechCrunch Disrupt 2018: Instagram embraces the rise of Finstagrams

On the final day of Tech Crunch Disrupt, Instagram’s product director Robby Stein announced the launch of its new Close Friends feature.
Youth : Digital : Generation Z
Stat: The potential for Facebook’s beauty market

News

Stat: The potential for Facebook’s beauty market

A new report by Accenture for Facebook explores the online behaviour of the UK’s beauty consumer.
Beauty : Social Media : Culture
Thought-starter: Has Instagram revolutionised dating?

News

Thought-starter: Has Instagram revolutionised dating?

Junior foresight writer Holly Friend asks whether Instagram’s users, equipped with likes, direct messages and plenty of opportunities for strategic...
Culture : Dating : Instagram
Is Instagram really a dating app?

Viewpoints

Is Instagram really a dating app?

Equipped with likes, direct messages and plenty of opportunities for strategic game play, have its users been moulding Instagram into an app for da...
Youth : Digital : Social Media
Hotels are employing Instagram experts

News

Hotels are employing Instagram experts

Fairmont Scottsdale Princess, a luxury hotel in Arizona, has created the new role of Instagram concierge to improve the stay and holiday memories o...
Social Media : Instagram : Hospitality
Personals connects individuals through old-school ads

News

Personals connects individuals through old-school ads

Dedicated to LGBTQIA women and non-binary people, Personals is a dating and community that mimics the form of newspaper personal ads.
Culture : Dating : Technology
Bacardi creates an interactive music video for IGTV

News

Bacardi creates an interactive music video for IGTV

US – Following the launch of Instagram’s new long-form video platform IGTV, Bacardi is using co-creation to determine the type of content its follo...
Drinks : Alcohol : Instagram
Instagram downsizes in a new app for developing countries

News

Instagram downsizes in a new app for developing countries

Global – The social platform has quietly launched an extension of its app that takes up less space and data. The new platform, Instagram Lite, is d...
Technology : Social Media : Instagram
YouTubers struggle to support their lifestyles

News

YouTubers struggle to support their lifestyles

Despite the publicised success of YouTube stars such as Zoella and PewDiePie, a new study highlights that most YouTube vloggers aren’t as financial...
Digital : Influencers : YouTube
Could tech brands do more to combat phone addiction?

Viewpoints

Could tech brands do more to combat phone addiction?

Global technology companies and app creators might be addressing technology addiction, but are they doing enough?
Digital : Technology : Smartphones
A t-shirt that captures pollution and skincare made from mushrooms

News

A t-shirt that captures pollution and skincare made from mushrooms

Kloters aims to reduce pollution with smart clothing, Moon Juice revives skin with mushrooms, Reebok podcast celebrates women’s streetwear community.
Fashion : Beauty : Technology
A mental health zine and eco-conscious trainers

News

A mental health zine and eco-conscious trainers

Swirl rethinks mental health communication, adidas combines sustainability efforts with data-driven design, Instagram interrupts zombie scrolling.
Mental Health : Fashion : Technology
Accommodation for economy travellers and bringing data to life

News

Accommodation for economy travellers and bringing data to life

Hoshino offers affordable hotels to leisure travellers, Studio Drift visualises nature with technology, Instagram enables in-app payments.
Travel : Hospitality : Technology
Do beauty brands need to move beyond the glossy feed?

Viewpoints

Do beauty brands need to move beyond the glossy feed?

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.
Beauty : Branding : Digital
Avatar Influence

Micro Trends

Avatar Influence

From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...
Fashion : Digital : Retail
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