Japan – The luxury hotel group has launched OMO, a new collection of design-led hotels that will cater for a spectrum of travellers.
Located in cities across Japan, the new Hoshino brand will focus on creating personal, tourism-orientated experiences for guests that typically stay in business or mid-range hotels. Offering varied facilities, from cafés to bars, each OMO hotel will provide a different experience unique to each city. OMO7 in Asahikawa features modular Danran rooms, with fold-away tables, while its facilities include a restaurant, bar and café. OMO5 in Tokyo prioritises room design by replicating yagura – a traditional Japanese wooden tower – with a bed on stilts that provides guests with more floor space.
As notions of luxury change, high-end hotel brands are becoming inspired by the philosophy of less, enabling them cater for a wider scale of budgets.