Germany – Dutch firm MVRDV has designed a mirrored facade, laden with QR codes, for the Milestone office block in Esslingen, southern Germany. Manufactured from fritted glass – a finely porous material – and embedded with solar cells, the building has been designed to reflect the surrounding cityscape.
The surface of the building will be printed with QR codes, allowing pedestrians to interact with the facade and access information about the city. ‘Each pixel carries different information, featuring the stories of the city and its inhabitants, accompanied by a smartphone app one can discover its richness, creating the public library of the town,’ the company says in a press release.
While QR codes have not as a rule lived up to the hype they were afforded when first introduced, forward-thinking brands such as Amazon and MVRDV are demonstrating how they can be used creatively to enrich the consumer experience.