LS:N Global

Big Ideas

Virtual sanctuaries

From phygital spas to virtual hot springs, traditional wellness spaces are being rethought to combine ancient wellbeing practices with dig...

Markets

Georgia Travel Market

Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the former Soviet ...

Travel : Tourism : Hospitality

News

Listening to Londoners and imagining young luxury

Off The Block pushes for social good, Tiffany & Co releases a music video, Yahoo protects user's data in new private messaging app.

Luxury : Drinks : Food

News

Celebrating identity over products, luxury hospitality goes underwater

Ace & Tate reflects individual identity through eyewear, Four Seasons offers personal submarine journeys, Pinterest considers beauty inclusivity.

Fashion : Travel : Drinks

News

Shanghai theatre casts the audience as protagonists and other stories

In today’s daily digest: Muji ventures into perishables, introducing slow-melting ice lollies, how employees are thriving under female leadership a...

Food : Retail : Technology

Design Directions

Small World

The Small World pop-up restaurant by m ss ng p eces for Google was designed to appeal to culinary adventurers.

Google : Real-time Translation : Augmented Reality

Design Directions

Soylent 2.0

Soylent is a radical meal replacement in liquid form for time-short Millennials.

Soylent 2.0 : Rob Rhinehart : The Optimised Self

Behaviours

Emerging Youth: The Philippines

A locally aware and globally minded Filipino youth culture is emerging and ready to lead the country into the future.

Youth : Technology : Web3

Design Directions

Future Archaic

Designers are exploring concepts of time and materiality with processes that mimic archaeological practices and excavational undertakings. Taking...

Snohetta : Excavations : Archaeology

Communities

Shanghai Singles

Unmarried women in their late twenties or older are often derogatorily called sheng nu or ‘leftover women’ in Chinese society, implying that they’v...

The Girly Girl : Dafang Chai : The Multi-Tasker

Communities

Amortals

As they approach, or even sail past the traditional age for retirement, some Boomer and Generation Jones men are refusing to slow down. I...

Bleisure : Catherine Mayer : Anti-Aging

Micro Trends

Future Forecast 2024: Travel & Hospitality

2023 was a remarkable year for travel. The post-pandemic ‘revenge travel’ phenomenon shot to new heights as global travellers spent unprecedented a...

Travel : Hospitality : Luxury

Macro Trends

Work States Futures

With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs, early adopter businesses and organisati...

Workplace : Society : Technology

Communities

DIY Foodies

Raised on a healthy diet of openness, experimentation and information-sharing on the internet, DIY Foodies are bringing home the bacon.

Food : Cookery School : Trucks

Markets

Spirits Innovations

From glassless packaging to raicilla, sotol and aquavit, we are likely to see a variety of innovations in the spirits market in 2024 as it weathers...

Sustainability : Food & Drink : Technology

Communities

Generation D

The successors to the New Millennials, Generation Ds are the first true ‘digital natives’. Born between 1994 and 2002, Generation Ds cannot remembe...

Content : Spotify : Social Networks

Markets

Authentic Avatars

Meet the innovators adopting an intersectional approach to make digital avatars more authentic.

Gaming : Pop-culture & Media : Technology

Design Directions

Unrefined Intimacy

The visual narrative of sex and pleasure is being reset for a new era of raw, confrontational and inclusive advertising, communications and experie...

Design : Health And Wellness : Advertising & Branding

Big Ideas

NRF 2025: Escapism Retail

Escapism retail invites shoppers to step into another world, offering immersive experiences that provide a welcome escape from everyday life.

Retail : Luxury : Fashion

Big Ideas

Five beauty disruptors on the rise

From empowerment glitter to egg-cloned vegan skincare, discover the new innovators driving a revolution in the beauty industry.

Beauty : Health : Wellness

Markets

Chocolate Market

Despite climate change threatening supply chains, the chocolate sector is thriving, with product innovation fuelling regional flavours and free-fro...

Food : Sustainability : Supply Chains

News

Glossier offers experiential retail and other stories

In today’s daily digest: Roman addresses Millennial men’s medical needs, Eaton Hotel fosters community spirit, Chinese flock to Singapore, and othe...

Hospitality : Beauty : Retail

Design Directions

Sennep: Interactive design

Sennep aims to bring a human touch to interactive design through creative coding experimentation and self-initiated interactive projects, often wi...

Sennep : Seven Seeds : Interactive Design

Big Ideas

Cannes Lions 2013 Report: Part 1

Cannes – When rapper Sean ‘Diddy’ Combs appeared at the world’s most prestigious advertising festival last week to discuss his new music platf...

Advertising : Dove : IBM

Design Directions

Ikea: Space 10

Space 10 is a future-living lab designed to engage the public in a debate about innovation.

Ikea : Space 10 : Lab

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