'branding'

Haeckels takes products off the shelves for Black Friday

News

Haeckels takes products off the shelves for Black Friday

Haeckels is adopting a radical Black Friday strategy, forgoing profits altogether instead of offering discounts.
Beauty : Retail : Society
Searching for style

Big Ideas

Searching for style

New York – Google is enabling luxury fashion brands to curate image-led search carousels during Fashion Week.
Google : New York Fashion Week 2016 : Mega-systems
Zag: Brand creator

Design Directions

Zag: Brand creator

Two years after advertising agency Bartle Bogle Hegarty (BBH) set up its brand creation offshoot, Zag, the company is now launching its f...
Advertising : Bartle Bogle Hegarty : BBH
Barbara Coignet: Sustainable Luxury

Viewpoints

Barbara Coignet: Sustainable Luxury

The founder of sustainable luxury show 1.618 sees consumers forcing luxury brands to redefine transparency.
1.618 : Sustainability : Luxury
Stat: Employee safety is key for Generation Z

News

Stat: Employee safety is key for Generation Z

The majority of Generation Z say the main action they want to see from brands during the current pandemic is ensuring employee and consumer safety,...
Retail : Covid-19 : Coronavirus
P.S. condoms get candid about protection

News

P.S. condoms get candid about protection

The DTC brand aims to cut through the marketing spiel of sexual wellness companies.
Health : Wellness : Sex
Why do Londoners love Nike so much?

Viewpoints

Why do Londoners love Nike so much?

The sportswear brand found success this week because it listened to its consumers.
Youth : Fashion : Gen Z
Stat: US shoppers embrace direct-to-consumer brands

News

Stat: US shoppers embrace direct-to-consumer brands

Just under half of consumers in the US now purchase from direct-to-consumer (DTC) brands, according to the IAB’s Disrupting Brand Preference report.
Retail : Digital : Shopping
Shopping with meaning: The brands that will stand the test of time

News

Shopping with meaning: The brands that will stand the test of time

London – At The Future Laboratory’s Elder Street HQ last week, senior journalist Rowland Manthorpe spoke to Kate Cox, managing partner of...
The Age Of The Long Near : Network Evening 2015 : Kate Cox
Ira Kalish : Tier two retail

Viewpoints

Ira Kalish : Tier two retail

Deloitte Research director of global economics Ira Kalish talks tier two retail.
Ira Khalish : Tier Two Retail : Emerging Markets
Luxury apps provide a wealth of opportunity

Big Ideas

Luxury apps provide a wealth of opportunity

Luxury apps provide a wealth of opportunity
Luxury : Smartphones : Luxury Institute
DTC Directories

Micro Trends

DTC Directories

A crop of third-party platforms are offering new ways to filter through the growing number of digital and direct-to-consumer brands.
Retail : DTC : Shopping
The understated but loud Nike and Corteiz collaboration teaser

News

The understated but loud Nike and Corteiz collaboration teaser

Last week, Nike’s flagship store in Oxford Street became the canvas for a creative unveiling of the sportswear giant’s next brand collaboration wit...
Luxury : Retail : Fashion
Making a drama out of the Chinese web scene

Big Ideas

Making a drama out of the Chinese web scene

Making a drama out of the Chinese web scene
China : Shanghai : Online Video
Luxury conversation

Big Ideas

Luxury conversation

Global – Luxury fashion brands are losing their voice online, according to social media analysts Brandwatch.
BrandWatch : Social Media : Luxury Fashion Brands
A quarter of mobile users simultaneously interact with other screens

Big Ideas

A quarter of mobile users simultaneously interact with other screens

A quarter of mobile users simultaneously interact with other screens
Second Screen : Multi-tasking : Yahoo
Stat: UK beauty consumers uneasy about brands’ woke campaigns

News

Stat: UK beauty consumers uneasy about brands’ woke campaigns

New research commissioned by beauty and health agency The Pull Agency reveals that beauty consumers are uneasy or unsure about health and beauty br...
Stat : Statistic : Stats
Millennials demand more feedback opportunities

Big Ideas

Millennials demand more feedback opportunities

Millennials demand more feedback opportunities
Interaction : Generation X : Millennial
CultureLabel : Promoting culture brands in the consumer marketplace

Viewpoints

CultureLabel : Promoting culture brands in the consumer marketplace

CultureLabel talks about promoting culture brands in the consumer marketplace.  
CultureLabel : Online Shopping : Retail Futures
Utility workwear

Micro Trends

Utility workwear

Utility workwear
Revival : Workwear : Utility
Surfing star Slater joins Kering to work on new brand

Big Ideas

Surfing star Slater joins Kering to work on new brand

Surfer Kelly Slater has left Quiksilver to develop his own brand with Paris-based Kering Group.
Body Temples : City Surf : Kering Group
Monotype: Beyond Authenticity

Viewpoints

Monotype: Beyond Authenticity

The type foundry on winning consumer trust through co-creation, transparency and typography.
Monotype : Trust : Typography
Wild Thingz challenges the sweets market with bold new rebranding

News

Wild Thingz challenges the sweets market with bold new rebranding

Wild Thingz, formerly known as Just Wholefoods, has undergone a full rebranding in a bid to shake up the organic sweets category with a rebellious ...
Food & Drink : Design : Kids
Consumers prefer a drink made locally

Big Ideas

Consumers prefer a drink made locally

Consumers prefer a drink made locally
Alcohol : Local Beverages : Euromonitor
Fendi funds Rome’s Trevi Fountain restoration

Big Ideas

Fendi funds Rome’s Trevi Fountain restoration

Fendi funds Rome’s Trevi Fountain restoration
Renaissance Brands : Italy : Fendi
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