'branding'

Local beauty brands see expansion prospects in Africa

Big Ideas

Local beauty brands see expansion prospects in Africa

Local beauty brands see expansion prospects in Africa
Unilever : Procter & Gamble : L’Oréal
Social service takes off for transparent brands

Big Ideas

Social service takes off for transparent brands

Social service takes off for transparent brands
Transparency : Recommendation : Forum
Stat: Consumers are buying on belief

Daily Signals

Stat: Consumers are buying on belief

Edelman’s Earned Brand 2018 study has found that consumers around the world would prefer to spend their money on brands that take a stand on a soci...
Culture : Society : Civic Brands
Luxury brands slow to see African potential

Big Ideas

Luxury brands slow to see African potential

Luxury brands slow to see African potential
Africa : Suzy Menkes : IHT Conference
Tommy Hilfiger shouts Loud on the airwaves

Big Ideas

Tommy Hilfiger shouts Loud on the airwaves

Tommy Hilfiger shouts Loud on the airwaves
LVMH : Nowness : Branded Content
Brand register 09/10

Markets

Brand register 09/10

Despite the talk of ethics in brands, the recession has pushed an overwhelming number of consumers back to thinking about their wallet first, accor...
Brand Personality Register : Value For Money : Conscious Shopping
Cannes Lions 2016: Purpose power

Big Ideas

Cannes Lions 2016: Purpose power

Cannes Lions 2016 – To mark the launch of its new 2016 Earned Brand study, Edelman Intelligence has hosted a panel exploring brand purpose.
Cannes Lions 2016 : Brandstanding : Edelman Intelligence
More in store: Multisensory brand space opens

Daily Signals

More in store: Multisensory brand space opens

More in store: Multisensory brand space opens
Temporary : Retail : Sensory
Apple tops UK consumer poll for best storytelling brand

Big Ideas

Apple tops UK consumer poll for best storytelling brand

Consumers have named Apple as the best storytelling brand in the UK.
Storytelling : Brand Experience : Apple
Transparency keeps brands on top of the world

Big Ideas

Transparency keeps brands on top of the world

Transparency keeps brands on top of the world
InterBrand : Coca-Cola : Google
Ana Andjelic: Experiential retail

Viewpoints

Ana Andjelic: Experiential retail

Brand experience beats advertising every time, says digital strategist Ana Andjelic
Retail Experience : Seasonless Fashion : Retail Futures Forum 2015
Ren’s beauty campaign invites collective eco-action

Daily Signals

Ren’s beauty campaign invites collective eco-action

Skincare brand Ren has announced a collaborative campaign as an environmental call to action for the beauty industry.
Beauty : Sustainability : Skincare
Rebecca Minkoff creates exclusive content for OnlyFans

Daily Signals

Rebecca Minkoff creates exclusive content for OnlyFans

Fashion brand Rebecca Minkoff has joined the content-subscription platform, offering viewers a glimpse into the inner workings of the brand.
Luxury : Fashion : Retail
Online discovery presents opportunities for beauty brands

Daily Signals

Online discovery presents opportunities for beauty brands

The pandemic has pushed beauty consumers towards online shopping, but they have high expectations of e-commerce sites, according to new research.
Stat : Statistic : Beauty
Why brands need purpose

Viewpoints

Why brands need purpose

For the first time in decades, we are challenging the mindless cycle of production and consumption.
Happiness : Meaningful Brands : Service
Gucci adopts multi-tier selling in China

Big Ideas

Gucci adopts multi-tier selling in China

Gucci adopts multi-tier selling in China
Gucci : China : Tier Two Cities
Dream marketing

Daily Signals

Dream marketing

Netherlands – Animated film producer Studio Smack has imagined a world in which brands have the power to influence your dreams.
Studio Smack : Dreams : Marketing
Jacques-Antoine Granjon : Taking care of inventories

Viewpoints

Jacques-Antoine Granjon : Taking care of inventories

Vente-Privee CEO Jacques-Antoine Granjon talks about taking care of inventories. 
Email : Vente-privee : Selling
Stat: University students’ financial freedom sways brand choice

Daily Signals

Stat: University students’ financial freedom sways brand choice

Research by student marketing agency Dig-In reveals how marketing behaviours change among young Britons when they go to university.
Stat : Statistic : University
Searching for style

Big Ideas

Searching for style

New York – Google is enabling luxury fashion brands to curate image-led search carousels during Fashion Week.
Google : New York Fashion Week 2016 : Mega-systems
Domino’s and Peloton begin in-game advertising on Fortnite

Daily Signals

Domino’s and Peloton begin in-game advertising on Fortnite

Amazon and Twitch have launched The Glitch, a series of games within the Fortnite platform, with a new approach to brand integration.
Gaming : Advertising : Streaming
Haeckels takes products off the shelves for Black Friday

Daily Signals

Haeckels takes products off the shelves for Black Friday

Haeckels is adopting a radical Black Friday strategy, forgoing profits altogether instead of offering discounts.
Beauty : Retail : Society
Zag: Brand creator

Design Directions

Zag: Brand creator

Two years after advertising agency Bartle Bogle Hegarty (BBH) set up its brand creation offshoot, Zag, the company is now launching its f...
Advertising : Bartle Bogle Hegarty : BBH
Why do Londoners love Nike so much?

Viewpoints

Why do Londoners love Nike so much?

The sportswear brand found success this week because it listened to its consumers.
Youth : Fashion : Gen Z
Stat: Employee safety is key for Generation Z

Daily Signals

Stat: Employee safety is key for Generation Z

The majority of Generation Z say the main action they want to see from brands during the current pandemic is ensuring employee and consumer safety,...
Retail : Covid-19 : Coronavirus
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