Brand experience

Lynk & Co Club opens Madrid store perfect for work, play and practice drives

News

Lynk & Co Club opens Madrid store perfect for work, play and practice drives

Lynk & Co has redefined the traditional car dealership with its Lynk & Co Club Madrid, an open and versatile space designed for work, shopp...
Mobility : Hospitality : Spaces
Moët Hennessy opens experiential cocktail venue Cravan in Paris

News

Moët Hennessy opens experiential cocktail venue Cravan in Paris

LVMH-owned Moët Hennessy has announced the opening of Cravan, a unique venue dedicated to celebrating French art de vivre, exceptional cocktails an...
Food & Drink : Luxury : Hospitality
Postable beauty samples for safer brand discovery

News

Postable beauty samples for safer brand discovery

Clean cosmetics brand Kosas is launching accessibly priced, postable samples of its products allowing curious consumers to try before they buy.
Beauty : E-commerce : Recuperative Living
Stat: University students’ financial freedom sways brand choice

News

Stat: University students’ financial freedom sways brand choice

Research by student marketing agency Dig-In reveals how marketing behaviours change among young Britons when they go to university.
Stat : Statistic : University
Adidas Runbase

News

Adidas Runbase

Berlin – Adidas has opened a new health and wellness centre in the German capital.
Adidas : Sportswear : Berlin
Luxury Index 2015

Markets

Luxury Index 2015

LS:N Global plots the shifts in luxury in 2015 and identifies a market that is abandoning traditional signifiers such as wealth, permanence and sta...
The Luxury Index : New Luxury Millennials : Five Stages Of Luxury
 Ana Andjelic: Experiential retail

Viewpoints

Ana Andjelic: Experiential retail

Brand experience beats advertising every time, says digital strategist Ana Andjelic
Retail Experience : Seasonless Fashion : Retail Futures Forum 2015
Millennials willing to pay a premium for eco-friendly packaging

Big Ideas

Millennials willing to pay a premium for eco-friendly packaging

Introducing sustainable packaging to stores can increase net sales by 2–4%, according to a study by fibre-based packaging manufacturer Stora Enso.
Stora Enso : Eco-friendly Packaging : Whole-chain Thinking
Apple tops UK consumer poll for best storytelling brand

Big Ideas

Apple tops UK consumer poll for best storytelling brand

Consumers have named Apple as the best storytelling brand in the UK.
Storytelling : Brand Experience : Apple
Haute horlogerie: Watchmaking comes to Harrods

News

Haute horlogerie: Watchmaking comes to Harrods

London – Customers can try out their watchmaking skills at luxury department store Harrods this month, with a series of master classes in part...
Brand Experience : Atmos : Iconic Watches And Clocks
Retail pitch: Hong Kong shopping Mongolian-style

News

Retail pitch: Hong Kong shopping Mongolian-style

Retail pitch: Hong Kong shopping Mongolian-style
Hong Kong : Shanghai Tang : Heritage
Gentleman shopper: Dunhill’s luxury retail retreat

News

Gentleman shopper: Dunhill’s luxury retail retreat

Gentleman shopper: Dunhill’s luxury retail retreat
Gentleman Shoppers : Premium Retail : Brand Experience
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