Gentleman shopper: Dunhill’s luxury retail retreat

14.09.2008 Gentleman Shoppers : Premium Retail : Brand Experience

Retail retreats combine premium retailing with luxury leisure facilities, building a branded experience similar to a private members’ club. A new Dunhill flagship store in London’s Mayfair mixes high-end clothing with gentlemen’s services such as a barber, spa, bar, leather-seated cinema and humidor, creating a location in the bustling city to which customers can escape for a pampered experience.

Located in Bourdon House, the home of Alfred Dunhill, the store combines original brand heritage with modern luxury. Regular customers can store their cigars in the well-kept humidor in the basement, and enjoy drinks brought to them wherever they are in-store. This luxury model for retail, offering premium service and facilities, helps to keep customers loyal and spending large amounts of time – and money – under one roof.

The home of Alfred Dunhill in Bourdon House The home of Alfred Dunhill in Bourdon House
The home of Alfred Dunhill in Bourdon House The home of Alfred Dunhill in Bourdon House
The home of Alfred Dunhill in Bourdon House The home of Alfred Dunhill in Bourdon House
The home of Alfred Dunhill in Bourdon House The home of Alfred Dunhill in Bourdon House
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