Retail retreats combine premium retailing with luxury leisure facilities, building a branded experience similar to a private members’ club. A new Dunhill flagship store in London’s Mayfair mixes high-end clothing with gentlemen’s services such as a barber, spa, bar, leather-seated cinema and humidor, creating a location in the bustling city to which customers can escape for a pampered experience.
Located in Bourdon House, the home of Alfred Dunhill, the store combines original brand heritage with modern luxury. Regular customers can store their cigars in the well-kept humidor in the basement, and enjoy drinks brought to them wherever they are in-store. This luxury model for retail, offering premium service and facilities, helps to keep customers loyal and spending large amounts of time – and money – under one roof.