'branding'

Eco-pod: Hotel offers a sense of the outdoors

News

Eco-pod: Hotel offers a sense of the outdoors

Switzerland – Alpine ski resort Flims is allowing visitors to stay in an eco-friendly pod hotel designed by Robust Outdoor Brands that gives guests...
Wood : Glue : Sublimity
José de Cabo: Being authentic

Viewpoints

José de Cabo: Being authentic

Authentic marketing is about tapping into the potential of the social web, explains Olapic co-founder José de Cabo.
Retail Experience : Jose De Cabo : Olapic
Apps give luxury brands a wealth of connections

Big Ideas

Apps give luxury brands a wealth of connections

Apps give luxury brands a wealth of connections
Apps : Connections : Mobile
Entry into social media channels proves increasingly important for brands

Big Ideas

Entry into social media channels proves increasingly important for brands

Entry into social media channels proves increasingly important for brands
Lounge Bohemia : Shoreditch : James Bull
Stat: Amazon tops first-of-its-kind sustainability value index

News

Stat: Amazon tops first-of-its-kind sustainability value index

A study released in 2023 by Brand Finance analysed the financial value of sustainability perceptions of the world’s biggest brands.
Sustainability : Amazon : Amazon Sustainable Foundation
Rob Wood on why music is essential to brand experiences

Viewpoints

Rob Wood on why music is essential to brand experiences

The creative director of Music Concierge explains how, by creating distinct audio identities for brands and retailers, music and soundscapes can in...
Retail : Leisure : Hospitality
Value of technology

Big Ideas

Value of technology

London – Technology is the most valuable and fastest-growing industry in the world, according to a new study from Millward Brown and Wire and ...
WPP : Millward Brown : BrandZ
Rebecca Robins : Meta-luxury

Viewpoints

Rebecca Robins : Meta-luxury

Interbrand European director and writer Rebecca Robins talks meta-luxury. 
Rebecca Robins : Meta-Luxury : Heritage
Sainsbury's customers find their Brand Match

Big Ideas

Sainsbury's customers find their Brand Match

Sainsbury's customers find their Brand Match
Food : Price Match : Budget Range
Treading a fine line between luxury and value

Big Ideas

Treading a fine line between luxury and value

Treading a fine line between luxury and value
Low High Retail : Brunello Cucinelli : Gunex
Beiersdorf’s hyper-personal DTC skincare venture

News

Beiersdorf’s hyper-personal DTC skincare venture

Skincare manufacturer Beiersdorf is moving into the personalised beauty market with its new direct-to-consumer brand.
Beauty : Health : Wellness
Hendrick’s targets bartenders with lower-abv absinthe

News

Hendrick’s targets bartenders with lower-abv absinthe

The spirits brand looks beyond gin as it moves into the absinthe category for the first time.
Drinks : Spirits : Gin
Thought-starter: What’s inspiring Chinese beauty consumers?

News

Thought-starter: What’s inspiring Chinese beauty consumers?

In order to access Chinese beauty consumers, brands must embrace bricks-and-mortar stores, niche brands and make-up for men.
Beauty : Luxury : Retail
Considered consumption all to the good in UK

Big Ideas

Considered consumption all to the good in UK

Considered consumption all to the good in UK
Sustainability : Environment : Carbon Footprint
Streetwear mall offers fashion with attitude

Big Ideas

Streetwear mall offers fashion with attitude

Streetwear mall offers fashion with attitude
Shipping Container : Shipping Crates : Original Penguin
Indian retailers see the potential of private labels

Big Ideas

Indian retailers see the potential of private labels

Indian retailers see the potential of private labels
India : New Delhi : Shoppers Stop
Brexit: Comparative advantage

Viewpoints

Brexit: Comparative advantage

British luxury brands might benefit from no longer being beholden to the industry’s European origin story.
Brexit : Luxury : British Heritage
Mark Tungate : Luxury brands must return to their innovative roots

Viewpoints

Mark Tungate : Luxury brands must return to their innovative roots

Writer Mark Tungate talks about how luxury brands need to return to their innovative roots. 
The Fifth Scenario : Mark Tungate : Concierge Culture
Recession shakes up list of top brands worldwide

Big Ideas

Recession shakes up list of top brands worldwide

Recession shakes up list of top brands worldwide
BrandZ : Millward Brown : Google
Pernod Ricard introduces wines designed for pairing with greasy food

News

Pernod Ricard introduces wines designed for pairing with greasy food

Pernod Ricard is shaking up the wine industry with the launch of a new range of wines designed to be paired with takeaways and fast food.
Food : Drink : Wine
Fila targets Gen Z travellers with branded hotel

News

Fila targets Gen Z travellers with branded hotel

Sports and lifestyle brand Fila has announced its collaboration with Hyatt to build a branded hotel in Shanghai.
Travel & Hospitality : Hotels : Sports & Leisure
Tracy Yaverbaun : F-commerce 2.0

Viewpoints

Tracy Yaverbaun : F-commerce 2.0

Facebook’s group director of retail, fashion and luxury partnerships talks F-commerce 2.0.
Facebook : Tracy Yaverbaun : Social Media
The Viewpoint: Elevating Travel Narratives

News

The Viewpoint: Elevating Travel Narratives

With extensive experience gained working at IHG and The Hoxton, James Huntly set out to pave his own way when he founded his strategic design agenc...
Luxury : Travel : Hospitality
Expansionist Brands

Micro Trends

Expansionist Brands

At present, a key focus for many multinational brands is working out how they can enter and succeed in emerging markets. Most have yet to consider ...
Emerging Markets : Local Brands : Localism
Value pips price as consumers reconsider brand loyalty, survey reveals

Big Ideas

Value pips price as consumers reconsider brand loyalty, survey reveals

Value pips price as consumers reconsider brand loyalty, survey reveals
Brand Keys : Robert Passikoff : Brand Loyalty
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