LS:N Global

News

The Viewpoint: Elevating Travel Narratives

With extensive experience gained working at IHG and The Hoxton, James Huntly set out to pave his own way when he founded his strategic design agenc...

Luxury : Travel : Hospitality

Micro Trends

Expansionist Brands

At present, a key focus for many multinational brands is working out how they can enter and succeed in emerging markets. Most have yet to consider ...

Emerging Markets : Local Brands : Localism

Big Ideas

Value pips price as consumers reconsider brand loyalty, survey reveals

Brand Keys : Robert Passikoff : Brand Loyalty

News

Layers of identity

London – Design studio ico has developed the interior and visual identity for Shuang Shuang, a restaurant that brings a new take on the Chinese ho...

Shuang Shuang : Ico Design : Xochi Solis

Big Ideas

Fohr Card launches tool to quantify social media impact

Fohr Card launches tool to quantify social media impact.

Luxury : Subscription : Bloggers

News

Stat: Consumers and brands clash in the Age of Cynicism

According to the annual global Meaningful Brands survey by Havas, consumer cynicism is an at all-time high, as people continue to lose trust in bra...

Stat : Statistics : Post-purpose Brands

Big Ideas

Heritage brands offer a new category for casual luxury buyers

Heritage brands such as Filson and LVMH-backed RM Williams are shaping up to be a new sector to watch in the fashion market.

Heritage : Filson : LVMH

Design Directions

The Forty Story

In fiction, the storyline of the main character coming of age is a familiar one, but never has a brand adapted this narrative hook to its own histo...

Heritage : Chronological : The Forty Story

News

Stat: Magazines are paying lip service to sustainable fashion

Magazines are not only name-checking sustainable fashion brands, but customers are buying sustainable products, according to a new report ...

Fashion : Sustainability : Media

News

Thought-starter: Will social media dictate packaging trends?

Catwalks have historically set colour trends, says James Cropper’s Mark Starrs, but in today’s digital-first world a new order of inspiration is co...

Colour : Design : Packaging

News

Havana Club launches a streetwear line

The rum brand is seeking to build a fan base among streetwear aficionados by collaborating with clothing label Daily Paper.

Fashion : Drinks : Youth

News

Celinununu’s kidswear frees children from gender binaries

The singer stars as herself in a tongue-in-cheek campaign to accompany the launch of her new childrenswear brand Celinununu.

Fashion : Youth : Gender Neutral

News

Chivas targets football fans

The Scotch whisky brand has joined forces with Manchester United in its first affiliation with football fandom.

Drinks : Football : Culture

Big Ideas

Claire’s fans haul the brand into the future

Claire's : Curation : Blogging

Big Ideas

Chinese technology mega-brands reach new heights

China : Tencent : E-commerce

Viewpoints

To serve Generation Z brands must get philosophical

Brand longevity isn’t just about user experience, but about forming an understanding of the world view of tomorrow’s young consumers.

Gen Z : Gen Alpha : Technology

Viewpoints

Unearthing opportunity

Why big business need to move beyond opportunistic hashtagging in order to become true Civic Brands.

Civic Brands : Earth Day : Reformation

News

Frozen fancy

Mexico – Subisú’s range of frozen treats will have adults and children alike chasing the ice cream van.

Subisu : Futura : Ice Cream

Big Ideas

Luxury brands in China need more net focus

China : L2 Think Tank : E-commerce

News

Stat: Gen Z want employers to help them build personal brands

Growing up consuming a steady stream of influencer content, Gen Z feel compelled to develop personal brands and want their employers to help facili...

Identity : Workplace : Society

News

Stat: Gen Z values brands which embrace co-creation

Gen Z values brands which are willing to co-create, according to a new report from advertising agency Ogilvy.

Youth : Education : Retail

News

Stat: Beauty shoppers don’t trust brands’ sustainability claims

Europe and US – A recent study has revealed that many beauty shoppers don’t trust sustainability claims made by brands in the industry.

Beauty : Sustainability : Society

News

Nuud chewing gum is bold about responsibility

Nuud is a biodegradable chewing gum brand tackling the issue of single-use plastic in the category.

Food : Design : Plastic-free

News

Superfluid plays on beauty's role in identity

SUPERFLUID embraces the fluidity of identity and the playful role of beauty in individual self-expression.

Beauty : Make-up : Cosmetics

Big Ideas

Getting intimate

Global – A report on brand intimacy highlights the impact human emotions have on the consumer industries by examining intimacy through six measura...

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