'branding'

Stat: Transparency remains slow among fashion brands

News

Stat: Transparency remains slow among fashion brands

Apparel brands including Adidas, Reebok and Patagonia have been named among the most transparent by Fashion Revolution in its latest Fashion Transp...
Fashion : Transparency : Sustainability
The Future Laboratory explores the emotional side of due diligence

Big Ideas

The Future Laboratory explores the emotional side of due diligence

A panel at the British Fashion Council’s inaugural Fashion Forum discussed the future of fashion investment diligence. 
The Future Laboratory : British Fashion Council : Investment
New brand signals Chinese push for Estée Lauder

Big Ideas

New brand signals Chinese push for Estée Lauder

New brand signals Chinese push for Estée Lauder
Osaio : Estée Lauder : China
Joyn in: Talking sense about social networks

News

Joyn in: Talking sense about social networks

Joyn in: Talking sense about social networks
Network Evening : Consumer Insight : Marketing
German consumers lead new European optimism

Big Ideas

German consumers lead new European optimism

German consumers lead new European optimism
Germany : Value For Money : Optimism
Stat: Employers are most-trusted during Covid-19

News

Stat: Employers are most-trusted during Covid-19

Across Germany, Brazil, Japan and the US, respondents considered employers the most trustworthy.
Covid-19 : Workplace : Media
Web Summit 2019: Cocoon is using data to elevate skincare innovation

News

Web Summit 2019: Cocoon is using data to elevate skincare innovation

This new beauty insights platform hopes to better connect consumers with brands and the wider skincare community, while driving product innovation ...
Beauty : Skincare : Technology
Film shirts: Lacoste video celebrates 80 years

News

Film shirts: Lacoste video celebrates 80 years

Film shirts: Lacoste video celebrates 80 years
Paris : FX Pourre : Axel Courtiere
Online Scent Concierge Services

Micro Trends

Online Scent Concierge Services

In the Personal Information Economy, brands are able to provide consumers with bespoke products and services by analysing their online data. Beauty...
Fragrance : Perfume : Cologne
Clear thinking: New water comes positively charged

News

Clear thinking: New water comes positively charged

Clear thinking: New water comes positively charged
Water : Love : Sydney
Kate Spade launches lower-priced Saturday brand

Big Ideas

Kate Spade launches lower-priced Saturday brand

Tokyo – Kate Spade has launched Saturday, a new brand offering more casual, affordable fashion items and accessories aimed at Millennials.
Kate Spade Saturday : E-commerce : Tokyo
Mini A/D/O: Esther Bahne

Viewpoints

Mini A/D/O: Esther Bahne

The auto brand's new convergent space in Brooklyn, New York.
Civic Brands : Design : The Learning Economy
​Why American Apparel’s latest campaign misses the point

Viewpoints

​Why American Apparel’s latest campaign misses the point

Brands should be wary of using female empowerment as a marketing claim.
Female Futures : Advertising
The best of 2010: The key luxury Insights of the year

Big Ideas

The best of 2010: The key luxury Insights of the year

The best of 2010: The key luxury Insights of the year
Emerging Markets : China : Galeries Lafayette
Edu-packaging heralds a new direction for phygital play

Viewpoints

Edu-packaging heralds a new direction for phygital play

From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new experiences to Generation Alpha.
Retail : Youth : Sustainability
Tmall taps into retailtainment to reach Gen Z luxurians

News

Tmall taps into retailtainment to reach Gen Z luxurians

Tmall Luxury is launching a new digital platform, Soho Mag, to bolster luxury brands’ connections with Generation Z.
Retail : Luxury : Youth
Stat: Patriotic consumers vie for Chinese beauty brands

News

Stat: Patriotic consumers vie for Chinese beauty brands

New research from Mintel reveals insights into the changing beauty landscape across China amid the pandemic.
Stat : China : Retail
Covid-19: An AR plug-in to support cosmetics brands

News

Covid-19: An AR plug-in to support cosmetics brands

YouCam developer Perfect is offering cosmetics brands free augmented reality (AR) experiences, web subscriptions and product listings while the pan...
Beauty : Retail : Beauty Tech
Nike signs its first disabled athlete

News

Nike signs its first disabled athlete

The sportswear brand has exercised its commitment to diversity by signing athlete Justin Gallegos as its first professional athlete with cerebral p...
Fashion : Sport : Health And Wellness
Most US university students use Snapchat daily

Big Ideas

Most US university students use Snapchat daily

More than three-quarters of US college students use Snapchat daily
SnapChat : Social Networks : College Students
Click to buy: YouTube rolls out shoppable videos

News

Click to buy: YouTube rolls out shoppable videos

Click to buy: YouTube rolls out shoppable videos
Target : Falling For You : Annotations
Listen up: Dutch courage for Radio Heineken

News

Listen up: Dutch courage for Radio Heineken

Listen up: Dutch courage for Radio Heineken
Singapore : Heineken : Branded Content
Online retail becomes the fashion in China

Big Ideas

Online retail becomes the fashion in China

Online retail becomes the fashion in China
Online Retail : China : Rip
Podcast: Ana Andjelic on Prioritising Solid Cultural Growth

Podcasts

Podcast: Ana Andjelic on Prioritising Solid Cultural Growth

In this episode, sociologist, columnist and author, Ana Andjelic discusses how we should look to prioritise solid cultural growth.
Podcast : Ana Andjelic : Growth
Johnnie Walker unveils AI-powered customised bottles in Edinburgh

News

Johnnie Walker unveils AI-powered customised bottles in Edinburgh

Diageo has launched an innovative, generative AI-powered experience at the Johnnie Walker brand home in Edinburgh.
AI : Technology : Food & Drink
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