'branding'

Stat: Consumers and brands clash in the Age of Cynicism

Daily Signals

Stat: Consumers and brands clash in the Age of Cynicism

According to the annual global Meaningful Brands survey by Havas, consumer cynicism is an at all-time high, as people continue to lose trust in bra...
Stat : Statistics : Post-purpose Brands
Heritage brands offer a new category for casual luxury buyers

Big Ideas

Heritage brands offer a new category for casual luxury buyers

Heritage brands such as Filson and LVMH-backed RM Williams are shaping up to be a new sector to watch in the fashion market.
Heritage : Filson : LVMH
The Forty Story

Design Directions

The Forty Story

In fiction, the storyline of the main character coming of age is a familiar one, but never has a brand adapted this narrative hook to its own histo...
Heritage : Chronological : The Forty Story
Thought-starter: Will social media dictate packaging trends?

Daily Signals

Thought-starter: Will social media dictate packaging trends?

Catwalks have historically set colour trends, says James Cropper’s Mark Starrs, but in today’s digital-first world a new order of inspiration is co...
Colour : Design : Packaging
Havana Club launches a streetwear line

Daily Signals

Havana Club launches a streetwear line

The rum brand is seeking to build a fan base among streetwear aficionados by collaborating with clothing label Daily Paper.
Fashion : Drinks : Youth
Celinununu’s kidswear frees children from gender binaries

Daily Signals

Celinununu’s kidswear frees children from gender binaries

The singer stars as herself in a tongue-in-cheek campaign to accompany the launch of her new childrenswear brand Celinununu.
Fashion : Youth : Gender Neutral
Chivas targets football fans

Daily Signals

Chivas targets football fans

The Scotch whisky brand has joined forces with Manchester United in its first affiliation with football fandom.
Drinks : Football : Culture
Claire’s fans haul the brand into the future

Big Ideas

Claire’s fans haul the brand into the future

Claire’s fans haul the brand into the future
Claire's : Curation : Blogging
Stat: Gen Z want employers to help them build personal brands

Daily Signals

Stat: Gen Z want employers to help them build personal brands

Growing up consuming a steady stream of influencer content, Gen Z feel compelled to develop personal brands and want their employers to help facili...
Identity : Workplace : Society
Stat: Gen Z values brands which embrace co-creation

Daily Signals

Stat: Gen Z values brands which embrace co-creation

Gen Z values brands which are willing to co-create, according to a new report from advertising agency Ogilvy.
Youth : Education : Retail
Stat: Beauty shoppers don’t trust brands’ sustainability claims

Daily Signals

Stat: Beauty shoppers don’t trust brands’ sustainability claims

Europe and US – A recent study has revealed that many beauty shoppers don’t trust sustainability claims made by brands in the industry.
Beauty : Sustainability : Society
Nuud chewing gum is bold about responsibility

Daily Signals

Nuud chewing gum is bold about responsibility

Nuud is a biodegradable chewing gum brand tackling the issue of single-use plastic in the category.
Food : Design : Plastic-free
Superfluid plays on beauty's role in identity

Daily Signals

Superfluid plays on beauty's role in identity

SUPERFLUID embraces the fluidity of identity and the playful role of beauty in individual self-expression.
Beauty : Make-up : Cosmetics
Getting intimate

Big Ideas

Getting intimate

Global – A report on brand intimacy highlights the impact human emotions have on the consumer industries by examining intimacy through six measura...
Sustainable Scandinavia

Big Ideas

Sustainable Scandinavia

Stockholm – Swedish sustainability agency SB Insight has released the 2015 edition of its Sustainable Brand Index, outlining consumer attitudes to...
SB Insight : Sustainability : Sweden
Backlash prompts change in Starbucks tax policy

Big Ideas

Backlash prompts change in Starbucks tax policy

Backlash prompts change in Starbucks tax policy
Starbucks : Tax : Boycott
Silkworms and the story of the process at eco-luxury conference

Big Ideas

Silkworms and the story of the process at eco-luxury conference

Silkworms and the story of the process at eco-luxury conference
1.618 : Osklen : Oskar Metsavaht
Social networks raise profile of local brands

Big Ideas

Social networks raise profile of local brands

Social networks raise profile of local brands
Social Network : Local : Firefly Millward Brown
Turbulent teens: LS:N Global describes the decade

Daily Signals

Turbulent teens: LS:N Global describes the decade

Turbulent teens: LS:N Global describes the decade
Trend Briefing : Beyond Retail : Betapreneurs
To serve Generation Z brands must get philosophical

Viewpoints

To serve Generation Z brands must get philosophical

Brand longevity isn’t just about user experience, but about forming an understanding of the world view of tomorrow’s young consumers.
Gen Z : Gen Alpha : Technology
Unearthing opportunity

Viewpoints

Unearthing opportunity

Why big business need to move beyond opportunistic hashtagging in order to become true Civic Brands.
Civic Brands : Earth Day : Reformation
Frozen fancy

Daily Signals

Frozen fancy

Mexico – Subisú’s range of frozen treats will have adults and children alike chasing the ice cream van.
Subisu : Futura : Ice Cream
Luxury brands in China need more net focus

Big Ideas

Luxury brands in China need more net focus

Luxury brands in China need more net focus
China : L2 Think Tank : E-commerce
Consumers look East for new wave of emerging brands

Big Ideas

Consumers look East for new wave of emerging brands

Consumers look East for new wave of emerging brands
Wolff Olins : Financial Times : Juan Valdez Café
The estate agent working to democratise housing

Daily Signals

The estate agent working to democratise housing

How&How, a London-based branding agency, has partnered with Flyp to develop a new brand identity that offers a colourful take on real estate.
Design : Technology : Finance
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