LS:N Global

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Fashion brand Alohas turns bad publicity into viral video

Fashion brand Alohas has cleverly turned what started as a PR mishap into a viral marketing campaign.

Fashion : Marketing : Viral Videos

News

An anti-choice furniture brand for modern living

As part of its rebranding, direct-to-consumer retailer Resident has introduced a streamlined sofa brand called Bundle.

Retail : Design : Furniture

News

New York’s newest shopping district spotlights digital-first brands

Hudson Yards includes a 1m-square-feet retail centre with an entire floor devoted to digital-first brands.

Retail : Leisure : Architecture

News

Thought-starter: Who are the department store disruptors?

As stores with outdated value propositions continue to decline, foresight writer Alex Hawkins explores the new multi-brand retail formats that brid...

Retail : E-commerce : Digital

Big Ideas

Future faces

Toronto – ModiFace has launched a new tool that combines live streaming with augmented reality.

ModiFace : AR : Live-streaming

Big Ideas

Insta-winning

Global – Instagram is increasingly the platform of choice for brands looking to connect with teenage consumers.

Instagram : L2 Think Tank : Marketing

Big Ideas

We are live

Global – Apps that enable users to live stream video content took off in 2015. Automotive and sportswear brands are the biggest adopters of this in...

Periscope : Live Streaming : L2 Think Tank

Big Ideas

Perceptive brands

Consumers are seeking more in return for their data when it comes to sharing their lives with brands, according to a new study by Microsoft.

Microsoft : The Sharded Self : Digital

News

Gentleman's agreement: Men's skincare back to basics

Australia – New skincare brand Gentleman’s Brand Co, created by three Australians – the creative, the entrepreneur and the alchemist – aims to...

Australia : Basics : Uncomplicated

Viewpoints

William Higham : The next big thing

Trend forecaster William Higham talks about the next big thing.

Brandtocracies : William Higham : Community

Micro Trends

Explorium Retail

Brands are using the physical store as a place of learning and inspiration, even if this means slowing the journey to purchase.

Bricks And Mortar : Revelation Brands : Discovery

Big Ideas

Coca-Cola and Sanofi to launch beauty drinks

Coca-Cola : Sanofi : Drinks

Big Ideas

Asia powers Prada to record sales in 2010

Patrizio Bertelli : Sales : Network

Micro Trends

Luxury Social Networking

E-commerce : Online : Social-media

News

World Retail Congress 2024 daily recap: Redefining retail, The Zalpha Reckoning and engaging UHNWIs

On its second day, World Retail Congress 2024 in Paris explored everything consumer – strategy, content and community.

Retail : Youth : Luxury

News

Stat: Gamers favour brands more than non-gamers

With gaming spaces ripe for branded activations, research by Newzoo reveals that gamers have more favourable attitudes to brands than their non-gam...

Gaming : Retail : Society

Viewpoints

Nicole Gallucci: How to make friends with your customer

Author and brand strategist Nicole Gallucci explains what happens when advertising meets experiential marketing.

Nicole Gallucci : Adversperience : Experiential Marketing

Viewpoints

Diana Verde Nieto: Why luxury brands need to be socially and environmentally aware

Luxury does not have to mean compromise between style and a positive impact, says the founder of luxury standards-setter Positive Luxury.

Accessories : Narcisso Rodriguez : Candice Swanepoel

Micro Trends

Brand friends

Retail and hospitality brands are no longer promoting their own products exclusively. They are also playing curator, and connecting customers with ...

J Crew : Fernando Br’zio : Shona Heath

Big Ideas

US consumers warm to own brands, says study

Own Brands : Generic Brands : Consumer Reports

News

The Big Idea: Brand Innovation Debrief: Ssense

Amid a tough landscape for multi-brand luxury e-tailers, Ssense stands out by blending emerging talents, legacy brands, pop culture, data and strat...

Fashion : Luxury : Design

News

Stat: Nike’s influence outpaced Louis Vuitton and Dior at the Olympics

Nike has emerged as the top brand in earned media value (EMV) during the 2024 Paris Olympics, surpassing luxury giants and Olympic sponsors Louis V...

Sports & Leisure : Nike : Olympics

News

Dove boosts diversity in other brands’ adverts

Beauty brand Dove is calling on global brands to improve diversity in their advertising – by offering to cover modelling costs.

Media : Beauty : Diversity

News

Colgate targets Gen Z with beautified oral care

Dental care brand Colgate is tapping into the interests of Generation Z with its new sub-brand CO.

Gen Z : Beauty : Wellness

News

Gentle Monster unites brands in a retail experiment

Eyewear brand Gentle Monster has created an avant-garde multi-brand retail space, pointing to a new direction for department store design.

Retail : Luxury : Fashion

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