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Daily Signals
Liquid Death’s horror film memeifies brand marketing
Liquid Death, Gen Z’s favourite canned water brand, is taking satirical marketing to the extreme by releasing its own horror film, Dead Till Death.
Food & Drink
:
Media & Entertainment
Micro Trends
Online Scent Concierge Services
In the Personal Information Economy, brands are able to provide consumers with bespoke products and services by analysing their online data. Beauty...
Fragrance
:
Perfume
:
Cologne
Daily Signals
Clear thinking: New water comes positively charged
Clear thinking: New water comes positively charged
Water
:
Love
:
Pack-vertising
Daily Signals
Stat: Transparency remains slow among fashion brands
Apparel brands including Adidas, Reebok and Patagonia have been named among the most transparent by Fashion Revolution in its latest Fashion Transp...
Fashion
:
Transparency
:
Sustainability
Big Ideas
The Future Laboratory explores the emotional side of due diligence
A panel at the British Fashion Council’s inaugural Fashion Forum discussed the future of fashion investment diligence.
The Future Laboratory
:
British Fashion Council
:
Investment
Big Ideas
New brand signals Chinese push for Estée Lauder
New brand signals Chinese push for Estée Lauder
Osaio
:
Estée Lauder
:
China
Daily Signals
Joyn in: Talking sense about social networks
Joyn in: Talking sense about social networks
Network Evening
:
Consumer Insight
:
Marketing
Big Ideas
German consumers lead new European optimism
German consumers lead new European optimism
Germany
:
Value For Money
:
Optimism
Daily Signals
Stat: Employers are most-trusted during Covid-19
Across Germany, Brazil, Japan and the US, respondents considered employers the most trustworthy.
Covid-19
:
Workplace
:
Media
Daily Signals
Web Summit 2019: Cocoon is using data to elevate skincare innovation
This new beauty insights platform hopes to better connect consumers with brands and the wider skincare community, while driving product innovation ...
Beauty
:
Skincare
:
Technology
Daily Signals
Film shirts: Lacoste video celebrates 80 years
Film shirts: Lacoste video celebrates 80 years
Paris
:
FX Pourre
:
Axel Courtiere
Big Ideas
Kate Spade launches lower-priced Saturday brand
Tokyo – Kate Spade has launched Saturday, a new brand offering more casual, affordable fashion items and accessories aimed at Millennials.
Kate Spade Saturday
:
E-commerce
:
Tokyo
Viewpoints
Mini A/D/O: Esther Bahne
The auto brand's new convergent space in Brooklyn, New York.
Civic Brands
:
Design
:
The Learning Economy
Viewpoints
Edu-packaging heralds a new direction for phygital play
From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new experiences to Generation Alpha.
Retail
:
Youth
:
Sustainability
Daily Signals
Tmall taps into retailtainment to reach Gen Z luxurians
Tmall Luxury is launching a new digital platform, Soho Mag, to bolster luxury brands’ connections with Generation Z.
Retail
:
Luxury
:
Youth
Daily Signals
Stat: Patriotic consumers vie for Chinese beauty brands
New research from Mintel reveals insights into the changing beauty landscape across China amid the pandemic.
Stat
:
China
:
Retail
Daily Signals
Covid-19: An AR plug-in to support cosmetics brands
YouCam developer Perfect is offering cosmetics brands free augmented reality (AR) experiences, web subscriptions and product listings while the pan...
Beauty
:
Retail
:
Beauty Tech
Daily Signals
Nike signs its first disabled athlete
The sportswear brand has exercised its commitment to diversity by signing athlete Justin Gallegos as its first professional athlete with cerebral p...
Fashion
:
Sport
:
Health And Wellness
Big Ideas
Most US university students use Snapchat daily
More than three-quarters of US college students use Snapchat daily
SnapChat
:
Social Networks
:
College Students
Daily Signals
Click to buy: YouTube rolls out shoppable videos
Click to buy: YouTube rolls out shoppable videos
Target
:
Falling For You
:
Annotations
Daily Signals
Listen up: Dutch courage for Radio Heineken
Listen up: Dutch courage for Radio Heineken
Singapore
:
Heineken
:
Branded Content
Big Ideas
Online retail becomes the fashion in China
Online retail becomes the fashion in China
Online Retail
:
China
:
Rip
Viewpoints
Why American Apparel’s latest campaign misses the point
Brands should be wary of using female empowerment as a marketing claim.
Female Futures
:
Advertising
Big Ideas
The best of 2010: The key luxury Insights of the year
The best of 2010: The key luxury Insights of the year
Emerging Markets
:
China
:
Galeries Lafayette
Podcasts
Podcast: Ana Andjelic on Prioritising Solid Cultural Growth
In this episode, sociologist, columnist and author, Ana Andjelic discusses how we should look to prioritise solid cultural growth.
Podcast
:
Ana Andjelic
:
Growth
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