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Design Directions
Sci-rides
Creatives in the automotive industry are constructing emotive, high-contrast imagery that references graphic novels and depicts the cars of today a...
Automotive
:
Maxime Guyon
:
The E-motional Economy
Design Directions
4NewsWall
Targeting members of Generation D with an appetite for current affairs, the first GIF-based news service has been launched by Channel 4 News.
Microcommunication
:
Channel 4 News
:
GIFs
Markets
Flat Age Men's skincare
The men’s prestige skincare market is being boosted by Flat-Agers spending on targeted anti-ageing products.
Skincare
:
Baby Boomer Beauty
:
Anti-ageing
Big Ideas
Resonate New Media Festival: Five of the best
Resonate New Media Festival, in its second year, presented an impressive roster of world-class artists at the cutting edge of technology in art, mu...
Interactive
:
The Dawn Of The Mega-systems
:
Disney Research
Design Directions
Alt Group: Graphic Design
Alt Group is a multidisciplinary design studio based in Auckland, New Zealand. It was founded by Ben Corban and Dean Poole in 2000 and now employs ...
Restaurant
:
Aukland
:
Monochrome
Design Directions
Curb Media
When he started natural media company Curb Media two years ago, many people thought Anthony Ganjou was mad.‘We went into meetings saying,...
Branding
:
Anthony Ganjou
:
Grass
Micro Trends
Anti-aspiration Advertising
Luxury brands are using prosaic moments and everyday people in their communications to appeal to a new generation of unostentatious consumers.
Luxury
:
Advertising
:
Campaign
Viewpoints
Financial branding doesn’t need to be boring
Mervyn ten Dam, founder of Dutch creative agency Achtung! discusses B2B brand identities and why it’s vital to appeal to the mindsets of tomorrow’s...
FinTech
:
Advertising
:
Branding
Signals & Stats
Looking Back: Fashion in 2017
Automated manufacturing, data-driven creativity and the merging of the physical and digital worlds have all made a serious impact on the industry i...
Fashion
:
Sustainability
:
Digital
Big Ideas
Next-generation Apps
Tired of narcissistic platforms such as Instagram, young people are moving over to private messaging apps that emphasise community, allow for ephem...
Youth
:
Digital
:
Technology
Big Ideas
Festival of Marketing Review
Truth in advertising, the potential of dark social and the problem with stereotypes were just some of the themes at this year’s Festival of Marketing.
Festival Of Marketing
:
Trust
:
Influencer Marketing
Big Ideas
Stockholm Furniture Fair: Top 10 not to be missed
The largest showcase for Scandinavian furniture design, the Stockholm Furniture and Light Fair, will be held from 5 to 9 February, marking the 62nd...
Nendo
:
Inno¨cation
:
From Us With Love
Design Directions
Words, Words, Words
As literacy standards continue to slip in Britain and children become more accustomed to communicating in text message jargon, could a whole genera...
Interactive
:
Words Words Words
:
Window Display
Viewpoints
Eric Karjaluoto : Speaking human
Author Eric Karjaluoto talks about speaking human.
Speak Human
:
Eric Karjaluoto
:
SmashLAB
Big Ideas
Five Must-See Hyperphysical Stores in New York
From appointment abodes to new third spaces designed for meditative browsing, these new stores have turned the Big Apple into a hyperphysical shopp...
Retail
:
Fashion
:
Luxury
Viewpoints
Is the metaverse the next frontier for healthcare?
Dr Arup Paul, clinical director at LovedBy, explores healthcare’s opportunity to improve access, safety and efficacy through virtual channels.
Metaverse
:
Health & Wellness
:
Technology
Micro Trends
Pop Culture Jewels
Jewellery and music are converging, as brands and pop stars use their clout to drive identity-first directions in marketing and collection developm...
Luxury
:
Identity
:
Society
Viewpoints
Natural foundations at Milan Design Week 2021
Carlo Ratti, Note Design Studio and Vestre harness the power of design and data to promote sustainable urban futures at Milan Design Week 2021.
Design
:
Sustainability
:
Future Cities
Viewpoints
Why brandsplaining is retail’s new battleground
Brands continue to market to women using sneaky sexism and corporate feminism tactics, say Jane Cunningham and Philippa Roberts, co-authors of new ...
Advertising
:
Retail
:
Society
Viewpoints
It’s time for brands to face the end
Strategist Gianfranco Chicco and designer Joana Casaca Lemos explore how brands can create happier endings for products, people and services.
Technology
:
Design
:
Entertainment
Markets
Gaming Garments Market
Esports and gaming culture are infiltrating the world of fashion, with inspiring brand collaborations and innovation in performance wear.
Fashion
:
Esports
:
Leisure
Markets
Branded Content Market: Part 1
Brands are trusting in the creative intuition of specialist teams to create groundbreaking digital projects.
Branded Content
:
Revelation Brands
:
Anti-authenticity Marketing
Design Directions
Loop.pH: Designing with science
Working across the fields of biotechnology and energy and temporary architecture, Loop.pH translates cutting-edge research into ephemeral environ...
Whole System Thinking
:
Energy
:
Architecture
Markets
The Connected Home
Smart everyday devices, from toothbrushes to security cameras, will track our movements inside the home.
Connected Home
:
Qualcomm
:
Withings
Markets
Luxury: Chengdu
Known as the Land of Abundance for its agricultural wealth, Chengdu is also the political and economic centre of western China. The capital of Sich...
Chengdu
:
China
:
Sichuan
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