LS:N Global

Micro Trends

Gastronomy Fetish

Just when we thought we couldn’t stomach any more food porn, creative industries are raising their game with a new blend of erotic exploration and ...

Daily Signals

Collaborative choreography

Milan – Danish textiles brand Kvadrat has collaborated with French artist Philippe Parreno for his show, Hypothesis.

Brand Collaboration : Art And Design : Kvadrat

Daily Signals

Border crossings

Antwerp – The iconic Museum aan de Stroom is hosting Port City Talks: Istanbul/Antwerp, curated by Turkish architect Murat Tabanlıo...

Istanbul : Antwerp : Tabanlioglu

Micro Trends

Run Stations

Tokyo’s running stations are evolving beyond basic shower and locker rooms as brands respond to the Body Temples desire for convivial fitness.

Tokyo : Body Temples : Community Retail

Viewpoints

Diana Verde Nieto: Why luxury brands need to be socially and environmentally aware

Luxury does not have to mean compromise between style and a positive impact, says the founder of luxury standards-setter Positive Luxury.

Accessories : Narcisso Rodriguez : Candice Swanepoel

Micro Trends

Smart Philanthropy

Forget charity galas and fundraisers – brands are using smart crowdsourcing strategies to convert unused consumer resources such as mobile data a...

Humanitarian Campaigns : Unused Resources : Crowd-sourcing

Big Ideas

Cannes Lions 2014: Volvo and Harvey Nichols campaigns win top honours

The Cannes Lions festival's final awards ceremony named the winners for Film, Film Craft, Innovation, Branded Content, Titanium and Integ...

Cannes Lions 2014 : Cannes Lions

Markets

Endless Aisles

Retailers are introducing virtual shelves and shoppable walls in physical retail spaces.

Sony : Digital Store Front : Kate Spade

Big Ideas

Retail Week Live 2014: Part 1

The dominant theme at the 2014 Retail Week Live (RWL) conference was personalisation. Personalised data will facilitate a more efficient, targeted ...

Personalisation : Shopping : Tesco

Daily Signals

Café culture: Dishoom serves stories on a plate

London – Communications group OgilvyOne UK has created a campaign for East London restaurant Dishoom that enables people to share their café e...

Authentic : Mumbai : Dishoom

Daily Signals

Common touch: Objects preserve iPhone gestures

London – Multi-Touch Gestures, a project by Royal College of Art student Gabriele Meldaikyte, is a series of five museum objects, each designed to ...

Gestures : Touch Screen : Finger Movement

Micro Trends

Homespital

Smartphone apps, self-quantifying technologies and home-monitoring systems are increasingly making healthcare in the home a reality. As people use ...

Health : Data : Self-help

Big Ideas

Film shows fearful side of Facebook

Los Angeles : Facebook : Data

Micro Trends

Customisation Culture

Luxury brands are launching bespoke products, and using technology to communicate their production processes in a bid to meet the growing need amon...

Heritage : Engraving : Initials

Viewpoints

Retrofitting Revolution

LS:N Global sits down with Rachael Orr, CEO of Climate Outreach, to discuss the importance of retrofitting for creating sustainable homes and achie...

Sustainability : Home : Retrofitting

Big Ideas

Five Brands Pouring Wit into Wine Branding

A new generation of winemakers are challenging the sector’s stuffiness with unconventional branding and personalities that align with younger drink...

Drink : Food : Design

Trend Tracker

Gen Viz

In 2016, LS:N Global coined the term Gen Viz to describe Generation D’s insatiable appetite for visual-first content, their hacker tendencies, DIY ...

Gen Viz : Teenagers : Generation D

Big Ideas

SXSW Interactive 2014 - Part 2

Fashion brands and retailers were out in force for South by Southwest Interactive 2014, and ‘fashion tech’ became something of a catchall buzzwor...

SXSW : SXSW Interactive : SXSWi

Markets

Flat Age Society: Retail strategies

Designing stores for Flat Age consumers – those men and women aged 50 and over who are revving up rather than slowing down – is an experienti...

Boomers : Simon Stacey : Household Design

Daily Signals

Stat: How female style media is failing women

What are women looking for in style media? Lifestyle publication Hurs has partnered with research agency The Mix to uncover how media can reclaim i...

Beauty : Society : Wellness

Daily Signals

Tymbark turns to AI to revamp iconic song

Creative agency DDB Warsaw has launched a video campaign for Tymbark, a heritage FMCG brand in Poland, using AI-generated videos and involving lead...

Food & Drink : AI : Heritage

Daily Signals

Meet Sippers, the online no-liquor store for the sober-curious

With increasing numbers of no- and low-alcohol versions of traditional tipples, finding these options on the market can be overwhelming. Enter Sipp...

Society : Food & Drink : Youth

Daily Signals

The Girl Scouts rebranding is infused with joy and optimism

A unifying rebranding brings together the 1.7m members of the Girl Scouts of the USA under one refreshed visual identity.

Youth : Advertising & Branding : Design

Daily Signals

Stat: Love Island moves the dial on pre-loved fashion

While reality tv show Love Island has historically been known for promoting fast fashion, this year’s collaboration with second-hand marketplace eB...

Fashion : Media & Entertainment : Sustainability

Daily Signals

Start-up Oku’s visual identity captures its dual heritage

The start-up, which pairs tech-savvy African entrepreneurs with Swiss expertise, is drawing on its dual heritage to communicate its cross-cultural ...

Design : Finance : Society

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