LS:N Global

Big Ideas

Cannes Lions 2014 Show Report Part 2

In Part 2 of LS:N Global’s report from the 61st Cannes Lions International Festival of Creativity, we examine how brands are adapting to a rapidly ...

Cannes Lions : Advertising : Digital Billboards

Big Ideas

London Design Festival Review

The 2011 London Design Festival has drawn to a close, designers have packed up their wares and departed, leaving in their wake a new set of cultura...

Design : Benjamin Hubert : Imperfection

Design Directions

Lcafe

A new marketing café offers brands the chance to have new products sampled in the hope of new sales, customer feedback, and the chance for word of ...

Tracking : Lcafe : Toyko Sample Labs

Micro Trends

Re-engineering Indulgence

Treat foods are being redeveloped – and redefined – by biotech brands who are using science to create better foods without foregoing flavour and pl...

Food : Drink : Technology

Viewpoints

Hybri’s AI models hint at phygital intimacy

Richard Donczi, president of Realic, on blurring the boundaries between real-world experiences, human desire and virtual relationships.

Technology : Neo-Kinship : AI

Micro Trends

Civic Ads

As society struggles with climate change, rising homelessness and unsafe infrastructure, brands are turning to advertising as a force for good.

Media : Advertising : Global

Big Ideas

The digital studio driving fashion’s open-source future

Jimmy Herdberg, co-founder of Swedish fashion studio Atacac, on how digitising the design and manufacturing process can foster more meaningful rela...

Fashion : Retail : Technology

Daily Signals

Honouring Indian individuality and democratising luxury fashion

Facebook focuses on Indian youth, Entireworld makes luxury garments accessible, Juicebox offers sex and relationship advice to a wider audience.

Health : Retail : Drinks

Design Directions

Sci-rides

Creatives in the automotive industry are constructing emotive, high-contrast imagery that references graphic novels and depicts the cars of today a...

Automotive : Maxime Guyon : The E-motional Economy

Design Directions

4NewsWall

Targeting members of Generation D with an appetite for current affairs, the first GIF-based news service has been launched by Channel 4 News.

Microcommunication : Channel 4 News : GIFs

Markets

Flat Age Men's skincare

The men’s prestige skincare market is being boosted by Flat-Agers spending on targeted anti-ageing products.

Skincare : Baby Boomer Beauty : Anti-ageing

Big Ideas

Resonate New Media Festival: Five of the best

Resonate New Media Festival, in its second year, presented an impressive roster of world-class artists at the cutting edge of technology in art, mu...

Interactive : The Dawn Of The Mega-systems : Disney Research

Design Directions

Alt Group: Graphic Design

Alt Group is a multidisciplinary design studio based in Auckland, New Zealand. It was founded by Ben Corban and Dean Poole in 2000 and now employs ...

Restaurant : Aukland : Monochrome

Design Directions

Curb Media

When he started natural media company Curb Media two years ago, many people thought Anthony Ganjou was mad.‘We went into meetings saying,...

Branding : Anthony Ganjou : Grass

Markets

Mobile Money

Retailers can also look forward to using everything from QR codes to e-vouchers and smart billboards to drive profits as the global mobile money tr...

QR Codes : KPMG : Mobile Money

Viewpoints

Retrofitting Revolution

LS:N Global sits down with Rachael Orr, CEO of Climate Outreach, to discuss the importance of retrofitting for creating sustainable homes and achie...

Sustainability : Home : Retrofitting

Big Ideas

Five Brands Pouring Wit into Wine Branding

A new generation of winemakers are challenging the sector’s stuffiness with unconventional branding and personalities that align with younger drink...

Drink : Food : Design

Trend Tracker

Gen Viz

In 2016, LS:N Global coined the term Gen Viz to describe Generation D’s insatiable appetite for visual-first content, their hacker tendencies, DIY ...

Gen Viz : Teenagers : Generation D

Big Ideas

SXSW Interactive 2014 - Part 2

Fashion brands and retailers were out in force for South by Southwest Interactive 2014, and ‘fashion tech’ became something of a catchall buzzwor...

SXSW : SXSW Interactive : SXSWi

Markets

Flat Age Society: Retail strategies

Designing stores for Flat Age consumers – those men and women aged 50 and over who are revving up rather than slowing down – is an experienti...

Boomers : Simon Stacey : Household Design

Micro Trends

Conscious Fur

As the real versus fake fur debate continues, eco-innovators are disrupting fashion production with fur alternatives that are desirable and sustain...

Fashion : Sustainability : Synthetic Leather

Design Directions

Harvey Nichols Loyalty App

Ad agency Adam&Eve uses CCTV footage of shoplifters for the new Harvey Nichols campaign, showing that luxury communications do not need to be stu...

Harvey Nichols : Shoplifters : Rewards Programme

Daily Signals

Pantry staples bringing Burmese cuisine to global foodies

Burmese restaurant Burma Burma is introducing a range of pantry essentials to connect global cooks with its specially developed flavours.

Branding : Food : India

Daily Signals

Verizon launches tools for amateur live-streamers

US – Network provider Verizon is empowering creators with the launch of its all-in-one event production platform, BlueJeans Studio.

Accredited Influencers : Livestream Market : Creator Economy

Daily Signals

These conceptual billboards challenge unsustainable ads

Design Agency Point of Reference is using digital mock-ups of out-of-home (OOH) advertising campaigns to draw attention to the damaging impact of t...

Advertising & Branding : Sustainability : Design

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