'communications'

Second Internet

Micro Trends

Second Internet

People are shunning the corporate predictability and open-to-everyone nature of sites such as Facebook, and curating their own spaces online, embra...
Internet : Social Networks : Ephemeral
Hole-some drink: Tea Branding & Packaging hits the spot

Daily Signals

Hole-some drink: Tea Branding & Packaging hits the spot

Hole-some drink: Tea Branding & Packaging hits the spot
China : Tea 2.0 : Tea-Making
Up, up and away: Droog rejuvenates dead stock

Daily Signals

Up, up and away: Droog rejuvenates dead stock

Up, up and away: Droog rejuvenates dead stock
Agata Jaworska : Economic Model : Dead Stock
Consumers are becoming Facebook friends with shops

Big Ideas

Consumers are becoming Facebook friends with shops

Consumers are becoming Facebook friends with shops
Facebook : ForeSee : Following
Pam Danziger : A new luxury era, a new luxury typology

Viewpoints

Pam Danziger : A new luxury era, a new luxury typology

Unity Marketing CEO Pam Danziger talks about a new luxury era, a new luxury typology. 
Pam Danziger : Unity Marketing : Turbulent Teens
Heron Preston : Successful brand collaborations depend on brands taking a back seat

Viewpoints

Heron Preston : Successful brand collaborations depend on brands taking a back seat

Naked Communications junior strategist Heron Preston talks about successful brand collaborations. 
Naked Communication : Youth Culture : Heron Preston
Anti-aspiration Advertising

Micro Trends

Anti-aspiration Advertising

Luxury brands are using prosaic moments and everyday people in their communications to appeal to a new generation of unostentatious consumers.
Luxury : Advertising : Campaign
Financial branding doesn’t need to be boring

Viewpoints

Financial branding doesn’t need to be boring

Mervyn ten Dam, founder of Dutch creative agency Achtung! discusses B2B brand identities and why it’s vital to appeal to the mindsets of tomorrow’s...
FinTech : Advertising : Branding
Looking Back: Fashion in 2017

Daily Signals

Looking Back: Fashion in 2017

Automated manufacturing, data-driven creativity and the merging of the physical and digital worlds have all made a serious impact on the industry i...
Fashion : Sustainability : Digital
Next-generation Apps

Big Ideas

Next-generation Apps

Tired of narcissistic platforms such as Instagram, young people are moving over to private messaging apps that emphasise community, allow for ephem...
Youth : Digital : Technology
Festival of Marketing Review

Big Ideas

Festival of Marketing Review

Truth in advertising, the potential of dark social and the problem with stereotypes were just some of the themes at this year’s Festival of Marketing.
Festival Of Marketing : Trust : Influencer Marketing
Stockholm Furniture Fair: Top 10 not to be missed

Big Ideas

Stockholm Furniture Fair: Top 10 not to be missed

The largest showcase for Scandinavian furniture design, the Stockholm Furniture and Light Fair, will be held from 5 to 9 February, marking the 62nd...
Nendo : Inno¨cation : From Us With Love
Words, Words, Words

Design Directions

Words, Words, Words

As literacy standards continue to slip in Britain and children become more accustomed to communicating in text message jargon, could a whole genera...
Interactive : Words Words Words : Window Display
Eric Karjaluoto : Speaking human

Viewpoints

Eric Karjaluoto : Speaking human

Author Eric Karjaluoto talks about speaking human. 
Speak Human : Eric Karjaluoto : SmashLAB
Rebranding breathes new life into eco-health pantry Wholesome

Daily Signals

Rebranding breathes new life into eco-health pantry Wholesome

Wholesome, the Australian online eco-health pantry committed to providing nourishing and planet-friendly products for everyone, has undergone a com...
Food & Drink : Retail : Delivery
Bumble celebrates the journey of dating

Daily Signals

Bumble celebrates the journey of dating

The dating app is reframing conventional ideas about dating, using its latest campaign to promote enjoyment in the process of meeting new people.
Advertising : Society : Media And Entertainment
CALM’s rebranding speaks up about suicide prevention

Daily Signals

CALM’s rebranding speaks up about suicide prevention

The Campaign Against Living Miserably (CALM) charity is unveiling a rebranded identity to cut through the noise surrounding mental health conversat...
Advertising & Branding : Health And Wellness : Design
Pernod Ricard flips the script on responsible drinking

Daily Signals

Pernod Ricard flips the script on responsible drinking

Responding to the recent relaxation of pandemic restrictions in some regions, alcohol brand Pernod Ricard aims to deter young adults from unhealthy...
Youth : Health And Wellness : Society
Sport’s largest movement to end disability discrimination

Daily Signals

Sport’s largest movement to end disability discrimination

#WeThe15 by design studio Pentagram and advertising agency adam&eveDDB aims to break down barriers so all persons with disabilities can fulfil thei...
Sports & Leisure : Society : Media & Entertainment
Edu-packaging heralds a new direction for phygital play

Viewpoints

Edu-packaging heralds a new direction for phygital play

From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new experiences to Generation Alpha.
Retail : Youth : Sustainability
Retailers must digitise fashion for the Covid era

Viewpoints

Retailers must digitise fashion for the Covid era

Bruno Antunes Luis, co-founder of Gaspard + Bruno, on how hyper-real digital solutions offer untapped ways to experience and interact with products...
Fashion : Technology : Retail
Microbes will make manufacturing transparent

Viewpoints

Microbes will make manufacturing transparent

Dr Jessica Green, CEO and co-founder of Phylagen, on using microbiomes to verify brands’ ethical manufacturing practices.
Fashion : Supply Chain : Transparency
Mainstream media must be more inclusive of asexual people

Viewpoints

Mainstream media must be more inclusive of asexual people

At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...
Media : Identity : Entertainment
Can football clubs become the ultimate civic brands?

Viewpoints

Can football clubs become the ultimate civic brands?

A rise in incidents of discrimination on the terraces is driving debate about the game’s role in helping to tackle major societal issues.
Sport : Inclusivity : Culture
Are cities still the best place for creatives?

Viewpoints

Are cities still the best place for creatives?

What if fresh, original thinking was no longer the preserve of a megacity? Karen Rosenkranz, trend forecaster and author of City Quitters, examines...
Creative : Wellness : Millennials
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