LS:N Global

Viewpoints

Diana Verde Nieto: Why luxury brands need to be socially and environmentally aware

Luxury does not have to mean compromise between style and a positive impact, says the founder of luxury standards-setter Positive Luxury.

Accessories : Narcisso Rodriguez : Candice Swanepoel

Micro Trends

Smart Philanthropy

Forget charity galas and fundraisers – brands are using smart crowdsourcing strategies to convert unused consumer resources such as mobile data a...

Humanitarian Campaigns : Unused Resources : Crowd-sourcing

Big Ideas

Cannes Lions 2014: Volvo and Harvey Nichols campaigns win top honours

The Cannes Lions festival's final awards ceremony named the winners for Film, Film Craft, Innovation, Branded Content, Titanium and Integ...

Cannes Lions 2014 : Cannes Lions

Markets

Endless Aisles

Retailers are introducing virtual shelves and shoppable walls in physical retail spaces.

Sony : Digital Store Front : Kate Spade

Big Ideas

Retail Week Live 2014: Part 1

The dominant theme at the 2014 Retail Week Live (RWL) conference was personalisation. Personalised data will facilitate a more efficient, targeted ...

Personalisation : Shopping : Tesco

Daily Signals

Café culture: Dishoom serves stories on a plate

London – Communications group OgilvyOne UK has created a campaign for East London restaurant Dishoom that enables people to share their café e...

Authentic : Mumbai : Dishoom

Daily Signals

Common touch: Objects preserve iPhone gestures

London – Multi-Touch Gestures, a project by Royal College of Art student Gabriele Meldaikyte, is a series of five museum objects, each designed to ...

Gestures : Touch Screen : Finger Movement

Micro Trends

Homespital

Smartphone apps, self-quantifying technologies and home-monitoring systems are increasingly making healthcare in the home a reality. As people use ...

Health : Data : Self-help

Big Ideas

Film shows fearful side of Facebook

Los Angeles : Facebook : Data

Micro Trends

Customisation Culture

Luxury brands are launching bespoke products, and using technology to communicate their production processes in a bid to meet the growing need amon...

Heritage : Engraving : Initials

Big Ideas

Five Must-See Hyperphysical Stores in New York

From appointment abodes to new third spaces designed for meditative browsing, these new stores have turned the Big Apple into a hyperphysical shopp...

Retail : Fashion : Luxury

Viewpoints

Is the metaverse the next frontier for healthcare?

Dr Arup Paul, clinical director at LovedBy, explores healthcare’s opportunity to improve access, safety and efficacy through virtual channels.

Metaverse : Health & Wellness : Technology

Micro Trends

Pop Culture Jewels

Jewellery and music are converging, as brands and pop stars use their clout to drive identity-first directions in marketing and collection developm...

Luxury : Identity : Society

Viewpoints

Natural foundations at Milan Design Week 2021

Carlo Ratti, Note Design Studio and Vestre harness the power of design and data to promote sustainable urban futures at Milan Design Week 2021.

Design : Sustainability : Future Cities

Viewpoints

Why brandsplaining is retail’s new battleground

Brands continue to market to women using sneaky sexism and corporate feminism tactics, say Jane Cunningham and Philippa Roberts, co-authors of new ...

Advertising : Retail : Society

Viewpoints

It’s time for brands to face the end

Strategist Gianfranco Chicco and designer Joana Casaca Lemos explore how brands can create happier endings for products, people and services.

Technology : Design : Entertainment

Markets

Gaming Garments Market

Esports and gaming culture are infiltrating the world of fashion, with inspiring brand collaborations and innovation in performance wear.

Fashion : Esports : Leisure

Markets

Branded Content Market: Part 1

Brands are trusting in the creative intuition of specialist teams to create groundbreaking digital projects.

Branded Content : Revelation Brands : Anti-authenticity Marketing

Design Directions

Loop.pH: Designing with science

Working across the fields of biotechnology and energy and temporary architecture, Loop.pH translates cutting-edge research into ephemeral environ...

Whole System Thinking : Energy : Architecture

Markets

The Connected Home

Smart everyday devices, from toothbrushes to security cameras, will track our movements inside the home.

Connected Home : Qualcomm : Withings

Markets

Luxury: Chengdu

Known as the Land of Abundance for its agricultural wealth, Chengdu is also the political and economic centre of western China. The capital of Sich...

Chengdu : China : Sichuan

Macro Trends

Brandtocracies

As we move into the 10s, the widespread proliferation of social media networks means that consumers increasingly expect brand relationships to be b...

Brand : Conversation : Democratic Brands

Daily Signals

Stat: How female style media is failing women

What are women looking for in style media? Lifestyle publication Hurs has partnered with research agency The Mix to uncover how media can reclaim i...

Beauty : Society : Wellness

Daily Signals

Tymbark turns to AI to revamp iconic song

Creative agency DDB Warsaw has launched a video campaign for Tymbark, a heritage FMCG brand in Poland, using AI-generated videos and involving lead...

Food & Drink : AI : Heritage

Daily Signals

Meet Sippers, the online no-liquor store for the sober-curious

With increasing numbers of no- and low-alcohol versions of traditional tipples, finding these options on the market can be overwhelming. Enter Sipp...

Society : Food & Drink : Youth

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