'communications'

Have Instagram influencers lost their sway?

Viewpoints

Have Instagram influencers lost their sway?

As consumers become acutely aware of sponsored Instagram posts, will a new form of authentic brand promotion come to the fore?
Youth : Digital : Retail
How brands can use augmented reality to drive engagement

Big Ideas

How brands can use augmented reality to drive engagement

With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for how to use the medium.
Retail : Digital : Advertising
Will their own airlines engage Millennial travellers?

Viewpoints

Will their own airlines engage Millennial travellers?

With youth-focused airlines taking off this year, brands need to avoid surrendering to stereotypes when marketing to Millennials.
Travel : Branding : Mobility
Post-ownership Products

Micro Trends

Post-ownership Products

Brands are responding to the continued growth of collaborative consumption by designing products that appeal to multiple temporary users rather tha...
Civic Brands : Collaborative Consumption : MINI
​Biohacking with hallucinogens

Viewpoints

​Biohacking with hallucinogens

Will psilocybin mushrooms and LSD be next year’s go-to ingredients for optimisers?
Psychadelics : The Optimised Self : Micro-dosing
Gateway Garments

Micro Trends

Gateway Garments

Electronics brands are developing technology that has the potential to disrupt the fashion supply chain by turning our clothes into smart interfaces.
Connected : Smart Fabric : Big Data
Cracking creativity

Viewpoints

Cracking creativity

AI's ability to produce truly original creative content still holds up as the ultimate Turing Test.
Artificial Intelligence : Cannes Lions 2016 : Creativity
Sexting sells

Signals & Stats

Sexting sells

New York – Calvin Klein gets raunchy in its latest campaign, inspired by the controversial world of sexting.
Calvin Klein : Mother New York : Sexting
Wear next: If LS:N Global made… wearable technology

Signals & Stats

Wear next: If LS:N Global made… wearable technology

LS:N Global’s wearable device would use digital wizardry to enliven the human experience.
The Unseen : Olive : Scent Rhythm
Time to invest: Get ready for The Me-conomy Trend Briefing

Signals & Stats

Time to invest: Get ready for The Me-conomy Trend Briefing

The Future Laboratory’s design team has proudly released the branding for the LS:N Global Autumn/Winter Trend Briefing, The Me-conomy, ...
Meconomy : The Sharded Self : Awakening Tech
Print Me

Micro Trends

Print Me

New platforms are reducing the time between online inspiration and physical production, empowering digital natives to become product designers.
Curation : To.Be : Print All Over Me
Netstalgics

Communities

Netstalgics

We’ve been immersed in the internet for so long that we have developed a sense of nostalgia for how it used to look. Early visions of the world wid...
Internet : 90s : Social Networks
Instant Inspiration Retail

Micro Trends

Instant Inspiration Retail

‘It’s facilitating the purchase at the point of inspiration,’ explains communications consultant Pamela Seidman, former vice-president of brand mar...
Website : E-tail : Click To Buy
To the rescue: Help is at hand for simple remedies

Signals & Stats

To the rescue: Help is at hand for simple remedies

To the rescue: Help is at hand for simple remedies
New York : Drugs : Take Less
In Good Company: Seeing coffee in a new way

Signals & Stats

In Good Company: Seeing coffee in a new way

In Good Company: Seeing coffee in a new way
Design : Agency : Landor
Window-shopping: Selfridges hires UK talent

Signals & Stats

Window-shopping: Selfridges hires UK talent

Window-shopping: Selfridges hires UK talent
Selfridges : Visual Merchandising : Display
Health-conscious consumers log in to mobile phone apps

Big Ideas

Health-conscious consumers log in to mobile phone apps

Health-conscious consumers log in to mobile phone apps
Apps : Exercise : Smartphones
Sam Hecht : Design as a means of connection and coherence

Viewpoints

Sam Hecht : Design as a means of connection and coherence

Industrial Facility co-founder Sam Hecht talks about design as a means of connection and coherence. 
Design : Industrial Facility : Sam Hecht
Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Viewpoints

Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Buyology author Martin Lindstrom talks about unconscious consumer purchase decisions. 
 Martin Lindstrom : Marketing : Neuromarketing
Designing Beyond Earth

Viewpoints

Designing Beyond Earth

Can human beings not only live, but thrive, in environments beyond Earth? Melodie Yashar discusses designing for privacy, ethics and wellbeing in s...
Design
LGBT+ Parenting Market

Markets

LGBT+ Parenting Market

LGBT+ Parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.
Society : Parenting : LGBT
Shape-shifting

Design Directions

Shape-shifting

Graphic designers are injecting brand identities with the transience and fluidity of natural movement. In tune with our Awakening Tech macrotrend...
Branding : Awakening Tech : Generative Design
Rebranding breathes new life into eco-health pantry Wholesome

Signals & Stats

Rebranding breathes new life into eco-health pantry Wholesome

Wholesome, the Australian online eco-health pantry committed to providing nourishing and planet-friendly products for everyone, has undergone a com...
Food & Drink : Retail : Delivery
Bumble celebrates the journey of dating

Signals & Stats

Bumble celebrates the journey of dating

The dating app is reframing conventional ideas about dating, using its latest campaign to promote enjoyment in the process of meeting new people.
Advertising : Society : Media And Entertainment
CALM’s rebranding speaks up about suicide prevention

Signals & Stats

CALM’s rebranding speaks up about suicide prevention

The Campaign Against Living Miserably (CALM) charity is unveiling a rebranded identity to cut through the noise surrounding mental health conversat...
Advertising & Branding : Health And Wellness : Design
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