'communications'

Blokes and beauty: why brands need to watch their language

Viewpoints

Blokes and beauty: why brands need to watch their language

Michael Sheridan, founder of retail design agency Sheridan&Co, says the men’s beauty sector is ripe for growth, but first it must address the every...
Beauty : Retail : New Masculinity
How targeted advertising can survive the GDPR

Big Ideas

How targeted advertising can survive the GDPR

Katarzyna Szymielewicz, co-founder and president of Panoptykon Foundation, a Polish NGO that aims to protect the rights of individuals in a surveil...
Advertising : GDPR : Privacy
Calum Jacobs on why football journalism needs to create a space for black writers

Big Ideas

Calum Jacobs on why football journalism needs to create a space for black writers

The founder and editor of Caricom magazine, which explores the crossover between football and the black experience, on why the diversity of footbal...
Media : Youth : Sports
Will the future fashion showroom really live online?

Viewpoints

Will the future fashion showroom really live online?

As brands explore the potential of digital showrooms enabled by virtual reality, will fashion buyers be willing to put their money on collections t...
Fashion : Retail : Digital
Why AI will wipe out the need for traditional marketing and advertising

Viewpoints

Why AI will wipe out the need for traditional marketing and advertising

In a future world in which decision-making has been allocated to AI, there will be no need for traditional attention-grabbing campaigns.
Artificial Intelligence : Advertising : Technology
The Vagina Reconsidered

Micro Trends

The Vagina Reconsidered

A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.
Beauty : Wellness : Branding
Brexit: Brand Britain

Viewpoints

Brexit: Brand Britain

How short-term thinking has derailed the debate around the European Union referendum.
Brexit : EU Referendum : Short-term Thinking
Bare-it-all Branding

Micro Trends

Bare-it-all Branding

The underwear market is moving away from overly sexualised imagery and ‘perfect’ definitions of beauty and taking an honest, bare-it-all approach.
Underwear : The Athena Woman : Anti-authenticity Marketing
Stockholm Furniture Fair 2015 Preview: Top picks

Big Ideas

Stockholm Furniture Fair 2015 Preview: Top picks

Scandinavia’s largest design exhibition takes place during one week in February when the Stockholm Furniture Fair (SFF) and Design Week descends ...
Stylish neighbours: Finnish and Icelandic designers head for Stockholm

Daily Signals

Stylish neighbours: Finnish and Icelandic designers head for Stockholm

Stockholm – Curated living space We Live Here will be showing the best and brightest in Finnish and Icelandic design at Stockholm Design Week 2015.
We Live Here : Stockholm Design Week 2015 : Home-tail
Mass Tap

Micro Trends

Mass Tap

As consumers seek increasingly intuitive technological interactions, brands are simplifying previously complex processes into a simple tap.
Intuitive Futures : Mass Tap : Awakening Tech
Bea Appleby: We need feminism for boys too

Viewpoints

Bea Appleby: We need feminism for boys too

Boys don’t cry. Really? It’s not just girls who feel gender pressure, says the editor of pre-teen magazine Girl Talk.
Tiny Tot Feminism : Re-Con Man : Girl Talk
EuroShop 2014: Part 2

Big Ideas

EuroShop 2014: Part 2

The 2014 EuroShop retail shopfitting show attracted 109,000 visitors, with 110 nations represented. Retailers noted their interest in interactive...
Interior : Shopfitting : Lighting
No-bollocks Boutique

Micro Trends

No-bollocks Boutique

Today, brands often use words such as ‘artisanal’ and ‘authentic’ in an attempt to attract consumers. But this over-laboured language often detract...
Skincare : Online Membership : Think Positive
Coder Culture

Micro Trends

Coder Culture

A global movement is giving Generation I kids the knowledge they need to refashion the digital world as they want it.
Coding : IT : Digital Natives
Check-in commerce

Micro Trends

Check-in commerce

Consumers can now shop simply by being in a store with their smartphone in their hand. Predicted in the 2002 film Minority Report, the use of check...
Check-in : App : Loyalty
Water wonderland: Pop-up shop goes to the source

Daily Signals

Water wonderland: Pop-up shop goes to the source

Water wonderland: Pop-up shop goes to the source
Food : Carbon : Shoreditch
Australia’s Convivial Apps

Micro Trends

Australia’s Convivial Apps

These attitudes have contributed to the global rise in Conviviality Culture, which LS:N Global has been reporting since 2010. In this Conviviality ...
Social Media : Apps : Networking
Micha Weidmann : Responsible luxury

Viewpoints

Micha Weidmann : Responsible luxury

Micha Weidmann Studio founder Micha Weidmann talks about responsible luxury. 
Micha Weidmann : Responsible Luxury : Sustainability
Sole trading: Trainers on show as exhibits

Daily Signals

Sole trading: Trainers on show as exhibits

Sole trading: Trainers on show as exhibits
Trainers : Retail Space : Sneakerology
Melting pot: Cheesy words are a hot topping

Daily Signals

Melting pot: Cheesy words are a hot topping

Melting pot: Cheesy words are a hot topping
Miami : Domino's Pizza : Competition
Gamification

Micro Trends

Gamification

In pursuit of improved consumer engagement, brands are gamifying their businesses, creating playful products and campaigns that change the relation...
New York : Exchange Bar : Toylets
E3 Review

Big Ideas

E3 Review

At this year’s Electronic Entertainment Expo (E3), the world’s biggest trade show for computer and video games, innovations on display included mot...
Nintendo : Review : Motion Tracking
Hotels can turn recession into opportunity

Big Ideas

Hotels can turn recession into opportunity

Hotels can turn recession into opportunity
Recession : World Budget & Economy Hotels Congress : Budget Hotels
The new network television

Micro Trends

The new network television

The new network television
Tv : Entertainment : Online
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