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Micro Trends
The new network television
The new network television
Tv
:
Entertainment
:
Online
Design Directions
Hendrick's
Through smart brand partnerships and the sponsorship of some of London’s most curious parties and events, boutique Scottish distiller Hendrick...
Premium
:
Bompas & Parr
:
Events
Big Ideas
Entry into social media channels proves increasingly important for brands
Entry into social media channels proves increasingly important for brands
Lounge Bohemia
:
Shoreditch
:
James Bull
Micro Trends
Learning Shops
Learning Shops
Education
:
Learning
:
Shops
Big Ideas
Five Must-See Hyperphysical Stores in New York
From appointment abodes to new third spaces designed for meditative browsing, these new stores have turned the Big Apple into a hyperphysical shopp...
Retail
:
Fashion
:
Luxury
Viewpoints
Is the metaverse the next frontier for healthcare?
Dr Arup Paul, clinical director at LovedBy, explores healthcare’s opportunity to improve access, safety and efficacy through virtual channels.
Metaverse
:
Health & Wellness
:
Technology
Micro Trends
Pop Culture Jewels
Jewellery and music are converging, as brands and pop stars use their clout to drive identity-first directions in marketing and collection developm...
Luxury
:
Identity
:
Society
Viewpoints
Natural foundations at Milan Design Week 2021
Carlo Ratti, Note Design Studio and Vestre harness the power of design and data to promote sustainable urban futures at Milan Design Week 2021.
Design
:
Sustainability
:
Future Cities
Viewpoints
Why brandsplaining is retail’s new battleground
Brands continue to market to women using sneaky sexism and corporate feminism tactics, say Jane Cunningham and Philippa Roberts, co-authors of new ...
Advertising
:
Retail
:
Society
Viewpoints
It’s time for brands to face the end
Strategist Gianfranco Chicco and designer Joana Casaca Lemos explore how brands can create happier endings for products, people and services.
Technology
:
Design
:
Entertainment
Markets
Gaming Garments Market
Esports and gaming culture are infiltrating the world of fashion, with inspiring brand collaborations and innovation in performance wear.
Fashion
:
Esports
:
Leisure
Markets
Branded Content Market: Part 1
Brands are trusting in the creative intuition of specialist teams to create groundbreaking digital projects.
Branded Content
:
Revelation Brands
:
Anti-authenticity Marketing
Design Directions
Loop.pH: Designing with science
Working across the fields of biotechnology and energy and temporary architecture, Loop.pH translates cutting-edge research into ephemeral environ...
Whole System Thinking
:
Energy
:
Architecture
Markets
The Connected Home
Smart everyday devices, from toothbrushes to security cameras, will track our movements inside the home.
Connected Home
:
Qualcomm
:
Withings
Markets
Luxury: Chengdu
Known as the Land of Abundance for its agricultural wealth, Chengdu is also the political and economic centre of western China. The capital of Sich...
Chengdu
:
China
:
Sichuan
Design Directions
Neuro-graphic
Designers are drawing on patterns created by brain waves, movement tracking and biometrics to create a visual lexicon for communicating emotions.
Emotional Analytics
:
Biometrics
:
Neuro-marketing
Macro Trends
Post-purpose Brands
Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...
Retail
:
Branding
:
Purpose
Big Ideas
Consumer Attitudes Audit
The flat screen TV reigns supreme as the technology UK householders believe they need to live comfortably, according to our latest Consumer Attitud...
Recession
:
Bad Manners
:
Flat Screen TV
Markets
State of Luxury: Australia
Australia’s luxury market is growing, with global brands scaling up and local labels making their mark in a competitive landscape.
Australia
:
Sustainability
:
Premiumisation
Daily Signals
Xydrobe to open a VR luxury shopping universe
London-based Xydrobe is rolling out what it bills as the ‘first immersive virtual reality luxury shopping experience’.
Luxury
:
Fashion
:
E-commerce
Podcasts
Podcast: Victoria Stoyanova on Community, Collaboration and Creating Connections
The Future Laboratory co-founder Martin Raymond spoke to super-connector Victoria Stoyanova about rebooting everything from innovation to how we gr...
Podcast
:
Society
:
Back To The F**kture
Design Directions
Pliable Playscapes
Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...
Youth
:
Branding
:
Media
Daily Signals
Tagg is a social branding app for Gen Z workers
The platform is responding to the online behaviours of Generation Z, offering young people a social media app with in-built career opportunities.
Messaging
:
Gen Zalpha
:
Messaging App
Daily Signals
Mastercard’s tactile update improves card accessibility
In a bid to expand its inclusivity efforts, the financial services company is introducing an accessible card standard to support blind and partiall...
Design
:
Health & Wellness
:
Finance
Daily Signals
Whiskas tunes into feline frequencies with aural ad
As more people become devoted pet parents, the cat food brand has introduced an advert that directly markets to cats themselves.
Advertising & Branding
:
Society
:
Media & Entertainment
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