LS:N Global

Signals & Stats

Pernod Ricard flips the script on responsible drinking

Responding to the recent relaxation of pandemic restrictions in some regions, alcohol brand Pernod Ricard aims to deter young adults from unhealthy...

Signals & Stats

Sport’s largest movement to end disability discrimination

#WeThe15 by design studio Pentagram and advertising agency adam&eveDDB aims to break down barriers so all persons with disabilities can fulfil thei...

Sports & Leisure : Society : Media & Entertainment

Viewpoints

Edu-packaging heralds a new direction for phygital play

From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new experiences to Generation Alpha.

Retail : Youth : Sustainability

Viewpoints

Retailers must digitise fashion for the Covid era

Bruno Antunes Luis, co-founder of Gaspard + Bruno, on how hyper-real digital solutions offer untapped ways to experience and interact with products...

Fashion : Technology : Retail

Viewpoints

Microbes will make manufacturing transparent

Dr Jessica Green, CEO and co-founder of Phylagen, on using microbiomes to verify brands’ ethical manufacturing practices.

Fashion : Supply Chain : Transparency

Viewpoints

Mainstream media must be more inclusive of asexual people

At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...

Media : Identity : Entertainment

Viewpoints

Can football clubs become the ultimate civic brands?

A rise in incidents of discrimination on the terraces is driving debate about the game’s role in helping to tackle major societal issues.

Sport : Inclusivity : Culture

Viewpoints

Are cities still the best place for creatives?

What if fresh, original thinking was no longer the preserve of a megacity? Karen Rosenkranz, trend forecaster and author of City Quitters, examines...

Creative : Wellness : Millennials

Viewpoints

Blokes and beauty: why brands need to watch their language

Michael Sheridan, founder of retail design agency Sheridan&Co, says the men’s beauty sector is ripe for growth, but first it must address the every...

Beauty : Retail : New Masculinity

Big Ideas

How targeted advertising can survive the GDPR

Katarzyna Szymielewicz, co-founder and president of Panoptykon Foundation, a Polish NGO that aims to protect the rights of individuals in a surveil...

Advertising : GDPR : Privacy

Big Ideas

Calum Jacobs on why football journalism needs to create a space for black writers

The founder and editor of Caricom magazine, which explores the crossover between football and the black experience, on why the diversity of footbal...

Media : Youth : Sports

Viewpoints

Will the future fashion showroom really live online?

As brands explore the potential of digital showrooms enabled by virtual reality, will fashion buyers be willing to put their money on collections t...

Fashion : Retail : Digital

Viewpoints

Why AI will wipe out the need for traditional marketing and advertising

In a future world in which decision-making has been allocated to AI, there will be no need for traditional attention-grabbing campaigns.

Artificial Intelligence : Advertising : Technology

Micro Trends

The Vagina Reconsidered

A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.

Beauty : Wellness : Branding

Viewpoints

Brexit: Brand Britain

How short-term thinking has derailed the debate around the European Union referendum.

Brexit : EU Referendum : Short-term Thinking

Micro Trends

Bare-it-all Branding

The underwear market is moving away from overly sexualised imagery and ‘perfect’ definitions of beauty and taking an honest, bare-it-all approach.

Underwear : The Athena Woman : Anti-authenticity Marketing

Big Ideas

Stockholm Furniture Fair 2015 Preview: Top picks

Scandinavia’s largest design exhibition takes place during one week in February when the Stockholm Furniture Fair (SFF) and Design Week descends ...

Signals & Stats

Stylish neighbours: Finnish and Icelandic designers head for Stockholm

Stockholm – Curated living space We Live Here will be showing the best and brightest in Finnish and Icelandic design at Stockholm Design Week 2015.

We Live Here : Stockholm Design Week 2015 : Home-tail

Micro Trends

Mass Tap

As consumers seek increasingly intuitive technological interactions, brands are simplifying previously complex processes into a simple tap.

Intuitive Futures : Mass Tap : Awakening Tech

Viewpoints

Bea Appleby: We need feminism for boys too

Boys don’t cry. Really? It’s not just girls who feel gender pressure, says the editor of pre-teen magazine Girl Talk.

Tiny Tot Feminism : Re-Con Man : Girl Talk

Big Ideas

EuroShop 2014: Part 2

The 2014 EuroShop retail shopfitting show attracted 109,000 visitors, with 110 nations represented. Retailers noted their interest in interactive...

Interior : Shopfitting : Lighting

Micro Trends

No-bollocks Boutique

Today, brands often use words such as ‘artisanal’ and ‘authentic’ in an attempt to attract consumers. But this over-laboured language often detract...

Skincare : Online Membership : Think Positive

Micro Trends

Coder Culture

A global movement is giving Generation I kids the knowledge they need to refashion the digital world as they want it.

Coding : IT : Digital Natives

Micro Trends

Check-in commerce

Consumers can now shop simply by being in a store with their smartphone in their hand. Predicted in the 2002 film Minority Report, the use of check...

Check-in : App : Loyalty

Signals & Stats

Water wonderland: Pop-up shop goes to the source

Food : Carbon : Shoreditch

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