'communications'

Whiskas tunes into feline frequencies with aural ad

Daily Signals

Whiskas tunes into feline frequencies with aural ad

As more people become devoted pet parents, the cat food brand has introduced an advert that directly markets to cats themselves.
Advertising & Branding : Society : Media & Entertainment
Réduit is revolutionising skincare application

Viewpoints

Réduit is revolutionising skincare application

Paul Peros, founder of Réduit, discusses the beauty industry’s need to move away from hand-applied products to smart delivery devices for enhanced ...
Beauty : Wellness : Technology
Have Instagram influencers lost their sway?

Viewpoints

Have Instagram influencers lost their sway?

As consumers become acutely aware of sponsored Instagram posts, will a new form of authentic brand promotion come to the fore?
Youth : Digital : Retail
How brands can use augmented reality to drive engagement

Big Ideas

How brands can use augmented reality to drive engagement

With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for how to use the medium.
Retail : Digital : Advertising
Will their own airlines engage Millennial travellers?

Viewpoints

Will their own airlines engage Millennial travellers?

With youth-focused airlines taking off this year, brands need to avoid surrendering to stereotypes when marketing to Millennials.
Travel : Branding : Mobility
Post-ownership Products

Micro Trends

Post-ownership Products

Brands are responding to the continued growth of collaborative consumption by designing products that appeal to multiple temporary users rather tha...
Civic Brands : Collaborative Consumption : MINI
​Biohacking with hallucinogens

Viewpoints

​Biohacking with hallucinogens

Will psilocybin mushrooms and LSD be next year’s go-to ingredients for optimisers?
Psychadelics : The Optimised Self : Micro-dosing
Gateway Garments

Micro Trends

Gateway Garments

Electronics brands are developing technology that has the potential to disrupt the fashion supply chain by turning our clothes into smart interfaces.
Connected : Smart Fabric : Big Data
Cracking creativity

Viewpoints

Cracking creativity

AI's ability to produce truly original creative content still holds up as the ultimate Turing Test.
Artificial Intelligence : Cannes Lions 2016 : Creativity
Sexting sells

Daily Signals

Sexting sells

New York – Calvin Klein gets raunchy in its latest campaign, inspired by the controversial world of sexting.
Calvin Klein : Mother New York : Sexting
Wear next: If LS:N Global made… wearable technology

Daily Signals

Wear next: If LS:N Global made… wearable technology

LS:N Global’s wearable device would use digital wizardry to enliven the human experience.
The Unseen : Olive : Scent Rhythm
Time to invest: Get ready for The Me-conomy Trend Briefing

Daily Signals

Time to invest: Get ready for The Me-conomy Trend Briefing

The Future Laboratory’s design team has proudly released the branding for the LS:N Global Autumn/Winter Trend Briefing, The Me-conomy, ...
Meconomy : The Sharded Self : Awakening Tech
Print Me

Micro Trends

Print Me

New platforms are reducing the time between online inspiration and physical production, empowering digital natives to become product designers.
Curation : To.Be : Print All Over Me
Netstalgics

Communities

Netstalgics

We’ve been immersed in the internet for so long that we have developed a sense of nostalgia for how it used to look. Early visions of the world wid...
Internet : 90s : Social Networks
Instant Inspiration Retail

Micro Trends

Instant Inspiration Retail

‘It’s facilitating the purchase at the point of inspiration,’ explains communications consultant Pamela Seidman, former vice-president of brand mar...
Website : E-tail : Click To Buy
To the rescue: Help is at hand for simple remedies

Daily Signals

To the rescue: Help is at hand for simple remedies

To the rescue: Help is at hand for simple remedies
New York : Drugs : Take Less
In Good Company: Seeing coffee in a new way

Daily Signals

In Good Company: Seeing coffee in a new way

In Good Company: Seeing coffee in a new way
Design : Agency : Landor
Window-shopping: Selfridges hires UK talent

Daily Signals

Window-shopping: Selfridges hires UK talent

Window-shopping: Selfridges hires UK talent
Selfridges : Visual Merchandising : Display
Health-conscious consumers log in to mobile phone apps

Big Ideas

Health-conscious consumers log in to mobile phone apps

Health-conscious consumers log in to mobile phone apps
Apps : Exercise : Smartphones
Sam Hecht : Design as a means of connection and coherence

Viewpoints

Sam Hecht : Design as a means of connection and coherence

Industrial Facility co-founder Sam Hecht talks about design as a means of connection and coherence. 
Design : Industrial Facility : Sam Hecht
Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Viewpoints

Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Buyology author Martin Lindstrom talks about unconscious consumer purchase decisions. 
 Martin Lindstrom : Marketing : Neuromarketing
Travel Agents Revisited

Markets

Travel Agents Revisited

In a fragmented tourism landscape, people are opting out of complex travel planning and hiring experts to navigate their future trips instead.
Travel : Hospitality : Tourism
Neighbourhood Tourism Market

Markets

Neighbourhood Tourism Market

With the hospitality sector forced to accept a long-term drop in tourism, it's turning its attention towards local citizens.
Travel : Tourism : Hospitality
Key themes from Techfestival 2019

Big Ideas

Key themes from Techfestival 2019

From citizens reclaiming data to positive endings, this year’s event was a global pledge to improve the future relationship between humans and tech...
Media : Technology : Dislocated World
Global Futures Forum: Meet our disruptors of 2017

Daily Signals

Global Futures Forum: Meet our disruptors of 2017

We explore how six disruptors are challenging thinking in their fields and changing the future landscape through their work.
Wellness : Retail : Food & Drink
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