LS:N Global

Micro Trends

Anti-aspiration Advertising

Luxury brands are using prosaic moments and everyday people in their communications to appeal to a new generation of unostentatious consumers.

Luxury : Advertising : Campaign

Viewpoints

Financial branding doesn’t need to be boring

Mervyn ten Dam, founder of Dutch creative agency Achtung! discusses B2B brand identities and why it’s vital to appeal to the mindsets of tomorrow’s...

FinTech : Advertising : Branding

Daily Signals

Looking Back: Fashion in 2017

Automated manufacturing, data-driven creativity and the merging of the physical and digital worlds have all made a serious impact on the industry i...

Fashion : Sustainability : Digital

Big Ideas

Next-generation Apps

Tired of narcissistic platforms such as Instagram, young people are moving over to private messaging apps that emphasise community, allow for ephem...

Youth : Digital : Technology

Big Ideas

Festival of Marketing Review

Truth in advertising, the potential of dark social and the problem with stereotypes were just some of the themes at this year’s Festival of Marketing.

Festival Of Marketing : Trust : Influencer Marketing

Big Ideas

Stockholm Furniture Fair: Top 10 not to be missed

The largest showcase for Scandinavian furniture design, the Stockholm Furniture and Light Fair, will be held from 5 to 9 February, marking the 62nd...

Nendo : Inno¨cation : From Us With Love

Design Directions

Words, Words, Words

As literacy standards continue to slip in Britain and children become more accustomed to communicating in text message jargon, could a whole genera...

Interactive : Words Words Words : Window Display

Viewpoints

Eric Karjaluoto : Speaking human

Author Eric Karjaluoto talks about speaking human.

Speak Human : Eric Karjaluoto : SmashLAB

Markets

Travel Agents Revisited

In a fragmented tourism landscape, people are opting out of complex travel planning and hiring experts to navigate their future trips instead.

Travel : Hospitality : Tourism

Markets

Neighbourhood Tourism Market

With the hospitality sector forced to accept a long-term drop in tourism, it's turning its attention towards local citizens.

Travel : Tourism : Hospitality

Big Ideas

Key themes from Techfestival 2019

From citizens reclaiming data to positive endings, this year’s event was a global pledge to improve the future relationship between humans and tech...

Media : Technology : Dislocated World

Daily Signals

Global Futures Forum: Meet our disruptors of 2017

We explore how six disruptors are challenging thinking in their fields and changing the future landscape through their work.

Wellness : Retail : Food & Drink

Markets

Global Luxury Market 2017: Part 2

In our luxury focuses we examine how brands are recognising the power of net culture and tapping into the resale market, and discover Mexico’s emer...

Luxury : Fashion : Advertising

Markets

Global Beauty Market 2016: Part 1

We examine the changing face of the global beauty market and the rapid rise of exciting new trends in the industry, from Social Power to Phygital S...

Instagram : Skincare : 3ina

Big Ideas

Luxe Pack Monaco 2015: Overview

Sensory applications, sustainable solutions and digital authentication were among the topics on the agenda at Luxe Pack Monaco 2015.

Luxe Pack : Packaging : Monaco

Big Ideas

ILTM: The Importance of Food and Experience

Experience generally, and food specifically, are increasingly important to the luxury traveller.

Food : Skye Gyngell : Heckfield Place

Viewpoints

Cracking the Algorithm Code

As the seemingly omnipresent power of global tech giants reaches new levels, a revaluation of individual liberty and agency is under way.  

Algorithms : Big Data : Technology

Viewpoints

Practical Paths to Planet-Positive Luxury

Diana Verde Nieto tells LS:N Global about Reimagining Luxury, her latest book on how to build a positive and sustainable future for brands.

Luxury : Advertising & Branding : Sustainability

Viewpoints

This is what real disruption looks like

Covid-19 has given the world a glimpse of what true disruption looks like. Now, it should change how businesses think about disruption for years to...

Covid-19 : Design : Society

Viewpoints

It’s time to decolonise education, say Gen Z

Galvanised by the Black Lives Matter movement, Generation Z are using social media to (un)learn behaviours and catalyse decolonised education reform.

Youth : Education : BLM

Big Ideas

Neo-food photography

Meet the four food photographers skewing ideas of perfection and health in favour of a playful and disorderly aesthetic.

Food : Design : Photography

Big Ideas

Meal kits can be a green alternative to groceries

From slashing waste to sourcing ingredients sustainably, these meal kit companies are repositioning themselves as a solution for eco-conscious shop...

Food : Drink : Meal Kits

Viewpoints

Sensory sex toys

Wan Tseng, founder of sex tech start-up Wisp, on sexual pleasure that focuses on the senses, and why the world of phallic sex toys is ripe for disr...

Health : Sex : Tehnology

Big Ideas

How AR will transform fake news into digi-tainment

Designer Clara Ormières explores how augmented reality (AR) will change the way in which we interpret and experience the news in her Unreal Plots p...

Augmented Reality : Media : Dutch Design Week

Big Ideas

The tech being developed to address Bitcoin’s failings

As Bitcoin fails to live up to many of its promises, emerging technologies aim to address the cryptocurrency’s shortcomings and usher in a new era ...

Finance : FinTech

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