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Big Ideas
Football Innovation Debrief
As the World Cup approaches its climax, we look at the innovators defining football’s future, from stadium design to the wearables transforming tra...
Sports
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Wellness
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Entertainment
Markets
Luxury Sports Fan Market
Long overlooked by the luxury market, premium brands are slowly recognising that there is a significant minority of wealthy mainstream sports fans.
Sport
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Luxury
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Travel
Design Directions
Neo-nutrition
Food branding and packaging is rejecting the popular visual cues of ‘organic’ and ‘artisanal’, and instead embracing a more clinical, synthetic-loo...
Food Packaging
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Anti-Authenticity Marketing
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GMO
Micro Trends
Airbnb Backlash
The peer-to-peer home rental service's growth is causing friction with both local communities and the hotel industry.
Airbnb
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The Sharing Economy
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Hospitality
Design Directions
Map: Industrial Design
Map presents a new format for the design industry, where each creative decision is backed by strategic insight.
Map Project Office
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Internet Of Things
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SAM Labs
Markets
Muslim consumer market
The global Muslim population – which comprises 1.6bn people, according to the Pew Research Center – is enjoying greater wealth than ever before.
Pew Research Center
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Middle East
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South East Asia
Viewpoints
Josh Ackerman : How touch affects spending
MIT research professor Joshua Ackerman talks about how touch affects spending.
Sensory Shopping
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Tactile Shopping
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Josh Ackerman
Viewpoints
Jamie Zigelbaum and Marcelo Coelho : Bringing computing out of the box Jamie Zigelbaum and Marcelo Coelho see pixels
Zigelbaum + Coelho’s Jamie Zigelbaum and Marcelo Coelho talk about bringing computing out of the box.
Zigelbaum + Coelho
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Jamie Zigelbaum
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Marcelo Coelho
Viewpoints
Neil Gershenfeld : A new industrial revolution is on the way
Professor Neil Gershenfeld, MIT, talks about a new industrial revolution that is on the way.
Brandtocracies
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Neil Gershenfeld
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Center For Bits And Atoms
Micro Trends
Experiential spaces
Experiential spaces
Stores
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Workshops
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Community
Micro Trends
Spiritual Retreats
Spiritual Retreats
Hotel
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Spa
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Retreat
Design Directions
Neuro-graphic
Designers are drawing on patterns created by brain waves, movement tracking and biometrics to create a visual lexicon for communicating emotions.
Emotional Analytics
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Biometrics
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Neuro-marketing
Design Directions
Graduate Fashion Week 2016: Design Directions
During Graduate Fashion Week 2016 designers presented collections that explored new aesthetics, experimental materials and unexpected textures ...
Graduate Fashion Week
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Material Experimentation
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Neutral Culture
Design Directions
Sensory Assault
Artists and image-makers have often found beauty in the grotesque. Now they are honing in on strange, slimy textures, coloured liquids and imperf...
Gen Viz
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Sensory
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Maisie Cousins
Markets
State of Luxury: Australia
Australia’s luxury market is growing, with global brands scaling up and local labels making their mark in a competitive landscape.
Australia
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Sustainability
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Premiumisation
Daily Signals
Xydrobe to open a VR luxury shopping universe
London-based Xydrobe is rolling out what it bills as the ‘first immersive virtual reality luxury shopping experience’.
Luxury
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Fashion
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E-commerce
Podcasts
Podcast: Victoria Stoyanova on Community, Collaboration and Creating Connections
The Future Laboratory co-founder Martin Raymond spoke to super-connector Victoria Stoyanova about rebooting everything from innovation to how we gr...
Podcast
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Society
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Back To The F**kture
Design Directions
Pliable Playscapes
Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...
Youth
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Branding
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Media
Daily Signals
Tagg is a social branding app for Gen Z workers
The platform is responding to the online behaviours of Generation Z, offering young people a social media app with in-built career opportunities.
Messaging
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Gen Zalpha
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Messaging App
Daily Signals
Mastercard’s tactile update improves card accessibility
In a bid to expand its inclusivity efforts, the financial services company is introducing an accessible card standard to support blind and partiall...
Design
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Health & Wellness
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Finance
Daily Signals
Whiskas tunes into feline frequencies with aural ad
As more people become devoted pet parents, the cat food brand has introduced an advert that directly markets to cats themselves.
Advertising & Branding
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Society
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Media & Entertainment
Viewpoints
Réduit is revolutionising skincare application
Paul Peros, founder of Réduit, discusses the beauty industry’s need to move away from hand-applied products to smart delivery devices for enhanced ...
Beauty
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Wellness
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Technology
Viewpoints
Have Instagram influencers lost their sway?
As consumers become acutely aware of sponsored Instagram posts, will a new form of authentic brand promotion come to the fore?
Youth
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Digital
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Retail
Big Ideas
How brands can use augmented reality to drive engagement
With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for how to use the medium.
Retail
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Digital
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Advertising
Viewpoints
Will their own airlines engage Millennial travellers?
With youth-focused airlines taking off this year, brands need to avoid surrendering to stereotypes when marketing to Millennials.
Travel
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Branding
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Mobility
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