'communications'

Post-ownership Products

Micro Trends

Post-ownership Products

Brands are responding to the continued growth of collaborative consumption by designing products that appeal to multiple temporary users rather tha...
Civic Brands : Collaborative Consumption : MINI
​Biohacking with hallucinogens

Viewpoints

​Biohacking with hallucinogens

Will psilocybin mushrooms and LSD be next year’s go-to ingredients for optimisers?
Psychadelics : The Optimised Self : Micro-dosing
Gateway Garments

Micro Trends

Gateway Garments

Electronics brands are developing technology that has the potential to disrupt the fashion supply chain by turning our clothes into smart interfaces.
Connected : Smart Fabric : Big Data
Cracking creativity

Viewpoints

Cracking creativity

AI's ability to produce truly original creative content still holds up as the ultimate Turing Test.
Artificial Intelligence : Cannes Lions 2016 : Creativity
Sexting sells

Daily Signals

Sexting sells

New York – Calvin Klein gets raunchy in its latest campaign, inspired by the controversial world of sexting.
Calvin Klein : Mother New York : Sexting
Wear next: If LS:N Global made… wearable technology

Daily Signals

Wear next: If LS:N Global made… wearable technology

LS:N Global’s wearable device would use digital wizardry to enliven the human experience.
The Unseen : Olive : Scent Rhythm
Time to invest: Get ready for The Me-conomy Trend Briefing

Daily Signals

Time to invest: Get ready for The Me-conomy Trend Briefing

The Future Laboratory’s design team has proudly released the branding for the LS:N Global Autumn/Winter Trend Briefing, The Me-conomy, ...
Meconomy : The Sharded Self : Awakening Tech
Print Me

Micro Trends

Print Me

New platforms are reducing the time between online inspiration and physical production, empowering digital natives to become product designers.
Curation : To.Be : Print All Over Me
Netstalgics

Communities

Netstalgics

We’ve been immersed in the internet for so long that we have developed a sense of nostalgia for how it used to look. Early visions of the world wid...
Internet : 90s : Social Networks
Instant Inspiration Retail

Micro Trends

Instant Inspiration Retail

‘It’s facilitating the purchase at the point of inspiration,’ explains communications consultant Pamela Seidman, former vice-president of brand mar...
Website : E-tail : Click To Buy
To the rescue: Help is at hand for simple remedies

Daily Signals

To the rescue: Help is at hand for simple remedies

To the rescue: Help is at hand for simple remedies
New York : Drugs : Take Less
In Good Company: Seeing coffee in a new way

Daily Signals

In Good Company: Seeing coffee in a new way

In Good Company: Seeing coffee in a new way
Design : Agency : Landor
Window-shopping: Selfridges hires UK talent

Daily Signals

Window-shopping: Selfridges hires UK talent

Window-shopping: Selfridges hires UK talent
Selfridges : Visual Merchandising : Display
Health-conscious consumers log in to mobile phone apps

Big Ideas

Health-conscious consumers log in to mobile phone apps

Health-conscious consumers log in to mobile phone apps
Apps : Exercise : Smartphones
Sam Hecht : Design as a means of connection and coherence

Viewpoints

Sam Hecht : Design as a means of connection and coherence

Industrial Facility co-founder Sam Hecht talks about design as a means of connection and coherence. 
Design : Industrial Facility : Sam Hecht
Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Viewpoints

Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Buyology author Martin Lindstrom talks about unconscious consumer purchase decisions. 
 Martin Lindstrom : Marketing : Neuromarketing
Post-purpose Brands

Macro Trends

Post-purpose Brands

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...
Retail : Branding : Purpose
Consumer Attitudes Audit

Big Ideas

Consumer Attitudes Audit

The flat screen TV reigns supreme as the technology UK householders believe they need to live comfortably, according to our latest Consumer Attitud...
Recession : Bad Manners : Flat Screen TV
Designing Beyond Earth

Viewpoints

Designing Beyond Earth

Can human beings not only live, but thrive, in environments beyond Earth? Melodie Yashar discusses designing for privacy, ethics and wellbeing in s...
Design
LGBT+ Parenting Market

Markets

LGBT+ Parenting Market

LGBT+ Parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.
Society : Parenting : LGBT
Shape-shifting

Design Directions

Shape-shifting

Graphic designers are injecting brand identities with the transience and fluidity of natural movement. In tune with our Awakening Tech macrotrend...
Branding : Awakening Tech : Generative Design
Virtual Happy Hours

Micro Trends

Virtual Happy Hours

Amid Covid-19 and self-isolation, digital tools combined with delivery services are reframing drinking at home as a positive, social activ...
Drink : Society : Retail
Four key themes from Web Summit 2018

Big Ideas

Four key themes from Web Summit 2018

At this year's Web Summit, loneliness emerged as the next frontier in health and wellness, while technology companies showed how they are working t...
Technology : Health & Wellness : Retail
Combating city living at Cosmoprof 2018, a holistic approach to running

Daily Signals

Combating city living at Cosmoprof 2018, a holistic approach to running

Davines Group launches new brand at Cosmoprof 2018, Nike works with Headspace, Unilever helps to fortify the urban farming community.
Wellness : Food : Beauty
Act of Love

Design Directions

Act of Love

Condom manufacturer Sagami Original’s visual dictionary of courtship rituals is the first of its kind.
Sagami Original : Sagami Rubber : Condoms
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