LS:N Global

News

Nike and Dazed re-imagine sport culture with new Dazed Maxx magazine

Nike and Dazed have launched Dazed Maxx, a 54-page print special spotlighting sport subcultures and Nike athletes, including NFL player Bijan Robin...

Sports & Leisure : Fashion : Pop-culture & Media

News

R/GA predicts brand pivot from SEO to ASO to optimise AI-driven search

As generative AI reshapes how consumers access information, advertising giant R/GA is helping brands increase their visibility with a new AI Search...

Technology : Retail : AI

News

Single mothers in China are moving in together to ease the financial burden of child-rearing

An increasing number of single mothers in China are moving in together to ease the financial, emotional and practical challenges of raising childre...

Single Parents : China : Only Child

News

Jeddah declares school holiday for 2025 Formula 1 Grand Prix

Students and education staff in Jeddah, Makkah and Taif will enjoy a two-day holiday on 20–21 April as the city hosts the STC Saudi Arabian Grand P...

Youth : Sports & Leisure : Society

News

Stat: The White Lotus fuels luxury hospitality boom in Asia

The White Lotus is redefining luxury hospitality in Asia, with new data from media intelligence firm Carma revealing its significant influence on h...

Travel & Hospitality : Society : Pop-culture & Media

Micro Trends

Innovation Debrief 2025: The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...

Technology : Pop-culture & Media : Retail

Markets

Halal Food Futures

A growing Muslim population, fast-expanding retail ranges and interest in ethical food alternatives are driving growth and innovation in the halal ...

Food & Drink : Retail : Travel & Hospitality

Big Ideas

Sensorial Sustainability

What a brand feels like matters as much as, if not more than, what it says. It isn’t messaging but experiences and spaces that drive trust. In a po...

Sustainability

Viewpoints

Augmented Futures for Next-Gen Teens

Biomedical scientist and former White House senior policy advisor Dr Knatokie Ford sits down with The Future Laboratory's co-founder Martin Raymond...

Youth : Gen Alpha : Education

Micro Trends

EQ-Homes

From calming kettles to mood-sensing fridges, brands are embedding emotional intelligence into everyday appliances, signalling a shift from smart t...

Technology : Health & Wellness : Design

Viewpoints

The New Youth Club

Moot is a membership-based third space redefining UK youth clubs for a generation craving real-world connection, culture and community. LS:N Global...

Youth : Future Spaces : Gen Z

Micro Trends

Mood-matching Fashion

Emotionally attuned styling and shopping tools are reshaping fashion discovery, helping consumers to move away from keyword and product searches to...

Retail : Technology : Fashion

Big Ideas

SXSW London 2025: Gaming and Brand Strategy

From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best insights on gaming from the inaugural e...

Technology : Pop Culture & Media : Youth

Big Ideas

SXSW 2025: Designing AI With Intent

At SXSW 2025, the focus was on AI designed with intention and empathy rather than defaulted into systems shaped by control and efficiency.

SXSW 2025 : AI : Intentional AI

Communities

The Value Vanguard

Meet the consumers redefining value through imperfect sustainability, emotional spending and radical pragmatism, offering brands a glimpse into the...

Value : Finance : Society

Big Ideas

Brand Innovation Debrief: Aman

Aman stands at the pinnacle of ultra-luxury, marrying other-worldly natural beauty, bespoke hospitality and unrivalled rare experiences perfe...

Luxury : Travel : Hospitality

Big Ideas

Apple rolls out iAd in Europe

Apple : Iad : Unilever

Big Ideas

Over half of consumers engage with app Media

Digital : Always-on : Phone

Big Ideas

Chinese social networks ideal for advertisers

China : Social Networks : Ban

Big Ideas

Coca-Cola rolls out digital billboards

Coca-Cola : Digital Network : Clear Channel

News

Covid-19: Realtor.com spotlights the changing role of home

The property listings website has released a new ad to emphasise how Covid-19 has changed perceptions of home environments.

Covid-19 : Coronavirus : Society

Big Ideas

Baidu to buy online video service for $370m

Baidu : Online : Video

News

Digi-print: Lexus turns the page on conventional ads

Interactive : Ad : Adverts

Big Ideas

Cosmopolitan blurs the line with advertorial cover

US – Cosmopolitan magazine’s May subscriber issue features a stick-on cover sponsored by L’Oréal.

Future Media Landscapes : Magazines : Women's Magazines

News

MSCHF pays TikTok users to bash big brands

Internet collective MSCHF launched the Anti-Advertising Advertising Club, encouraging TikTok users to share hate videos on firms like Amazon and Fa...

Media : Technology : App

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