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Big Ideas
Trust issues
UK – Marketing magazine Campaign has released a documentary that examines the issue of trust in the advertising industry.
Marketing
:
Trust
:
Ad-blocking
Big Ideas
Goodbye ads
Global – Adieu is an ad blocker with a conscience, ridding websites of obtrusive banners without damaging the revenue of content-creators.
Adieu
:
Ad Blocker
:
Sustainability
Big Ideas
Ad challenging gender stereotypes goes viral
Ad challenging gender stereotypes goes viral
Advert
:
Lean In
:
Phillippines
News
X-press yourself: Wired prints customisable ad
US – Wired magazine has unveiled an innovative interactive print advertising campaign for its January US edition that highlights the multiple colou...
US
:
New York
:
Chicago
News
CES 2024 daily recap: Audience segmentation and AI-powered shoppable reality tv
On day three at CES, attendees headed to a series of panels on the Chief Marketing Officer (CMO) Insights stage on how to keep advertising efficien...
Technology
:
Retail
:
Pop-culture & Media
Big Ideas
Best Buy commercial targets aunts
Best Buy commercial targets aunts.
Blog
:
Savvy Auntie
:
No Kids
Viewpoints
Bridget Jung: Today’s big ideas are gifts, not possessions
How are advertisers dreaming up big ideas in today’s complex, high-tech media environment?
Creativity
:
Big Ideas
:
Co-creation
News
Spain clamps down on crypto-influencers
As more celebrities and influencers begin hawking alternative currencies and assets, the Spanish National Securities Market Commission (CNMV) is in...
Finance
:
Technology
:
Influencers
Big Ideas
Night school
London – D&AD is launching a 12-week night school programme for young creatives that do not hold a formal degree.
D&AD
:
New Blood Shift
:
Night School
News
Banking’s equal future
Melbourne – ANZ Bank is working hard to end gender inequality in the finance industry with its latest campaign.
ANZ Bank
:
Jane Campion
:
Equal Future
News
Poll position
London – Why have a phone-in vote when you can do the real thing? asks Channel 4 as it prepares to close E4 for the general election.
E4
:
General Election
:
Brandstanding
News
Nice work: Employees advertise for dream role
Nice work: Employees advertise for dream role
School Of Life
:
Fantasy Job
:
Alternative Job Centre
Big Ideas
Cannes Lions 2014 Preview
From 15 to 21 June, the advertising industry will gather on the French Riviera for the 61st Cannes Lions International Festival of Creati...
Cannes Lions International Festival Of Creativity
:
Cannes Lions
:
Cannes Lions 2014
Big Ideas
China bans luxury ads on state radio and tv
China bans luxury ads on state radio and tv
China
:
Government
:
Ban
News
Empowerment overload
Toronto – In a biting satire of the present trend for femvertising, Canadian agency John St presents Jane St, an offshoot company dedicated to girl...
Femvertising
:
Peak Real
:
Female Empowerment
News
On your bike: Virgin takes re-con man to the gym
UK – January: a time of New Year’s resolutions and gym and health club advertising. Amidst the usual parade of gym bunnies and bright-eyed exhortat...
Gym
:
Health Club
:
Fitness
News
Scrub up
South Africa – Motion tracking has been used to create an engaging, interactive advert – for a washing detergent
Skip Detergent
:
Luis Cerveró
:
Interactive Video
News
Touché Burger King
France – When McDonald’s attacked Burger King in its latest French commercial, the fast food rival fought back.
Burger King
:
McDonald's
:
France
Big Ideas
Sharing is caring
London – People are more likely to share online content that reinforces their personal brand, says a new report from the Content Marketing Associat...
CMA
:
Content Marketing And Data Intelligence
:
Social Media
News
The Trend: Liberation Luxury
As we move into the 2020s, the luxury industry will hit a period of introspection, with brands and services taking stock of their position, ambitio...
Luxury
:
Travel
:
Hospitality
News
Skiing gets kids off video games, says this resort ad
A new advertising campaign by Copper Mountain pitches the ski resort as an antidote to gaming and social media.
Vsdv
News
Value judgement: How True Life Costs add up
Value judgement: How True Life Costs add up
Germany
:
Brandstanding
:
Volkswagen
News
Tweet to woo: Old Spice’s indecent proposal
Tweet to woo: Old Spice’s indecent proposal
Portland
:
Oregon
:
Old Spice
News
Moving picture: Billboard makes full use of the outside
Moving picture: Billboard makes full use of the outside
Paris
:
France
:
A3
News
Pop up, pop in: Online toaster museum suggests new Media opportunity
Pop up, pop in: Online toaster museum suggests new Media opportunity
Brand Sponsorship
:
Online Museum
:
Specialist Knowledge Individuals
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