Scrub up

South Africa – Motion tracking has been used to create an engaging, interactive advert – for a washing detergent

• Shot by director Luis Cerveró, renowned for his inventive music videos including Pharrell William’s Marilyn Monroe
• Viewers invited to change dancers’ outfits with a click

Working with BBH London and director Luis Cerveró, Skip detergent created an interactive advert where the viewer can choose the dancers’ outfits. The highly technical film used motion tracking to follow the dancers’ movements, which had to match exactly from one outfit to the next for nine different outfits. With each iteration, viewers are given information about how to care for the garments shown, whether coloured, woollen or denim.

The Big Picture: Learn from some of the music industry’s groundbreaking bands and create a Transmedia Video to make your content captivating.