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A queer wellness brand informed by nature
For Them, the LGBTQ+ wellness brand best known for its range of chest binders, opts for a nature-inspired visual identity.
Advertising & Branding
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Design
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Health And Wellness
News
Coinbase opts for clarity amid Web3 frenzy
Moving away from the meme aesthetic that dominates much of the Web3 space, cryptocurrency company Coinbase is drawing from the visual language of w...
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Finance
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Coinbase
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McCafé is marketing coffee at Middle Eastern Gen Z
McDonald's is striving to connect with Generation Z coffee-drinkers in the Gulf region, targeting young people's on-the-go lifestyles.
Food & Drink
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Youth
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Advertising & Branding
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Acne spotlights global issues in revived magazine
In a bid to stand out from oversaturated online spaces, the apparel brand is relaunching its print magazine, Acne Paper.
Fashion
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Luxury
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Type and colour clash to elevate Spanish produce
Santo Cielo, a Chinese delicatessen brand that imports Spanish products into China, has rebranded to celebrate Spain’s culture.
Food & Drink
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Design
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Advertising & Branding
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Visit Iceland mocks the metaverse to promote IRL trips
The nation's tourism board is drawing on the proliferation of the metaverse as part of its latest campaign.
Travel & Hospitality
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Advertising & Branding
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Google's latest ad champions the power of questions
The technology giant is positioning itself as a tool for promoting social change.
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Society
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Media & Entertainment
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eBay’s handbag vending machines promote authenticity
The online marketplace is promoting its Authenticity Guarantee programme for luxury items through the installation of handbag vending machines, ava...
Luxury
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Retail
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Advertising & Branding
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Eat Offbeat rebrands for truly global eating
Social impact food company Eat Offbeat is celebrating global cuisine through its visual identity, designed by Pentagram.
Advertising & Branding
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Global Homecooking
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Meal Boxes
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Hylo’s minimal branding links sport and sustainability
Design agency Otherway is supporting sportswear brand Hylo in achieving a shoe with sustainability at the fore.
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Finger-licking good
Global – KFC has embraced the weird and wonderful world of ASMR with a special film from the Colonel himself.
KFC
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E-motional Economy
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Visual ASMR
Big Ideas
Multisensory marketing
US – A new report by Shullman Research Center suggests that the best way to connect with consumers is by appealing to all the senses.
Marketing
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Sensory Splurge
Big Ideas
Boots campaign drops celebrity for real women
Boots campaign drops celebrity for real women
Cosmetics
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Real Women
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Ta Dah
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Love your scarf: Hermès takes to the streets
Love your scarf: Hermès takes to the streets
Marketing
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Hims & Hers takes on obesity crisis in provocative Super Bowl ad
Telehealth brand Hims & Hers made a bold debut at the Super Bowl with a provocative 60-second ad addressing the US obesity epidemic.
Health & Wellness
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Society
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Advertising & Branding
Viewpoints
Why Brands Must Reclaim Decision-Making
Digital anthropologist Matt Klein tells LS:N Global why we’re losing our ability to make decisions – and how rejecting curation, embracing happenst...
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Retail
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Ikea’s Hus of Frakta pop-up celebrates the iconic blue bag
Ikea has opened a luxury-inspired pop-up store, Hus of Frakta, on London’s Oxford Street, celebrating the brand’s iconic blue Frakta bag.
Retail
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Fashion
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WWF highlights underwater warming through thermal technology
During COP29 in Baku, WWF unveiled In Hot Water, a powerful stop-motion film spotlighting the devastating impact of rising ocean temperatures and m...
Sustainability
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Society
News
The Saudi Investment Bank celebrates national identity with bespoke typeface
The Saudi Investment Bank and creative agency Impact BBDO have launched I am Saudi, a campaign celebrating national heritage with a bespoke typeface.
Design
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Advertising & Branding
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Finance
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The Macallan celebrates 200 years with hero films and 3D billboards
Iconic whisky brand The Macallan is marking its 200th anniversary with a groundbreaking campaign featuring two hero films and eye-catching 3D billb...
Luxury
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Advertising & Branding
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Spirits
Micro Trends
Eau de Climate Change
As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mo...
Beauty
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Fragrance
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Sustainability
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Taco Bell's The Cantinas offers a taste of early retirement
Taco Bell is redefining retirement with the launch of The Cantinas, an early retirement community experience set to open in San Diego, California, ...
Food & Drink
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Youth
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Advertising & Branding
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Joonbyrd embraces affective wellness with nostalgic design
Joonbyrd partnered with design studio Almighty to craft a brand identity that balances credibility with a playful, immersive experience.
Health & Wellness
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Design
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Advertising & Branding
News
Peroni Nastro Azzurro 0.0% taps F1 driver Charles Leclerc as first brand ambassador
Peroni Nastro Azzurro 0.0% unveiled a new campaign titled ‘0.0% to 100%’, starring F1 driver Charles Leclerc and offering a glimpse of his life off...
Food & Drink
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Advertising & Branding
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Sports & Leisure
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Heinz and Kappa honour Italy’s game day sandwich-makers
In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...
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