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Minor Figures launches Dairy Disloyalty campaign
Dairy alternative milk brand Minor Figures has launched Dairy Disloyalty, a campaign encouraging coffee-lovers to try plant-based milk.
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Retail
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Advertising & Branding
News
Elf Cosmetics and Billie Jean King campaign against lack of diversity in the boardroom
Billie Jean King and Elf Beauty are partnering to serve facts in their new Board Game campaign.
Beauty
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Society
News
Tinder covers up regrettable tattoos this Valentine’s Day
This Valentine’s Day, dating app Tinder is offering free tattoo cover-ups for people with regrettable tattoos from their previous relationships, su...
Advertising & Branding
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Dating
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Pop-culture & Media
News
New York Botanical Garden unveils climate advocate brand refresh
The New York Botanical Garden (NYBG) revealed its first major brand overhaul in over a decade in January 2024, in collaboration with global brand c...
Design
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Sustainability
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Jägermeister’s rebranding is inspired by its iconic bottle
Herbal liqueur producer Jägermeister called upon Mother Design for an identity refresh. The brief? Breathe some modernity into the brand’s 90 years...
Food & Drink
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Design
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Advertising & Branding
News
MaxMara’s Fluffy Residence Experience opens in London
Italian fashion powerhouse MaxMara is bringing its whimsical haven The Fluffy Residence to London’s Covent Garden from 16 to 26 December 2023, show...
Retail
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Max Mara
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Immersive Advertising
News
Stat: Tackling societal issues on social media does not make brands memorable
In the ever-evolving landscape of social media, a new study underlines its significance in establishing brand-consumer trust.
Society
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Advertising & Branding
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Sustainability
Viewpoints
Gender Euphoria in VR
Award-winning director and self-taught game developer Cameron Kostopoulos believes virtual reality can and will be a place for empathy and safety, ...
Health & Wellness
:
Society
:
Media & Entertainment
News
Netflix Spain turns promotional vinyl billboard into free handbags for fans
A colossal vinyl billboard displayed on Madrid’s main street and promoting season two of Netflix’s reality show I Am Georgina will soon be transfor...
Media & Entertainment
:
Fashion
:
Advertising & Branding
News
Ben & Jerry’s co-founder introduces activist cannabis brand
Ben Cohen, co-founder of the global ice-cream business Ben & Jerry’s, has unveiled Ben’s Best Blnz, a new cannabis company driven by social justice...
Design
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Advertising & Branding
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Sustainability
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Jangle makes online house-hunting a playful experience
Online property portals often rhyme with lacklustre graphic design and poor user experience. Enter Jangle, a platform shaking up the sector with a ...
Property
:
Advertising & Branding
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Society
News
Under new chief creative officer Daniel Lee, Burberry is unapologetically British
Ahead of Daniel Lee’s debut show at Burberry, the brand shared the first creative expression of this next chapter aimed at taking Burberry back to ...
Luxury
:
Advertising & Branding
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Fashion
Markets
Generative AI Creativity Market
An emerging wave of consumer-facing generative AI platforms are redefining the very nature of creative work.
Technology
:
Media & Entertainment
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Design
News
Mozzo coffee rebranding cuts through ‘purposeful’ category
Coffee brand Mozzo has turned to London agency B&B to rebrand in a bid to cut through the crowded ‘purposeful’ category and move away from Italian ...
Food
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Drink
:
Design
News
Gaia strives to humanise the fertility sector
The world’s first IVF insurance business, Gaia, has been rebranded to present a more inclusive and accessible view of IVF.
Health & Wellness
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Finance
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Advertising & Branding
News
Omsom adds MSG to the classic tabletop salt and pepper set
Omsom, the ‘proud and loud’ Asian food brand, has released a condiment set with salt, pepper and an unexpected addition – MSG.
Food
:
Drink
:
Advertising & Branding
News
Innom’s punchy branding rejuvenates convenience stores
Innom is a new type of corner shop in Norway merging grocery store, kiosk and bakery.
Food & Drink
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Design
:
Advertising & Branding
News
This DAO is making Web3 more welcoming
Decentralised autonomous organisation (DAO) platform Metaphor is ditching the dark and moody visuals that dominate the Web3 space to create a more ...
Technology
:
Media And Entertainment
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Advertising & Branding
News
Symbol’s rebranding tunes into vinyl nostalgia
Tapping into the revival of the vinyl music market, audio storage company Symbol has updated its branding to broaden the appeal of its products.
Advertising & Branding
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Retail
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Sustainability
News
Stat: Influencer marketing spending soars on TikTok
In the past decade, well-known social media platforms like YouTube and Instagram have attracted the most influencer marketing investment.
Advertising & Branding
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Youth
:
Media & Entertainment
News
Bugatti’s rebranding highlights its luxury sector ambitions
The company says it plans to expand outside of the automotive industry, while also mastering new technologies within it.
Luxury
:
Advertising & Branding
:
Mobility
News
Peas of Heaven invites its customers to ‘grow’ sausages
The plant-based meat brand is running a novel campaign to encourage more people to enjoy its faux meats. Tuning into the growing adoption of home-g...
Food
:
Drink
:
Advertising & Branding
News
Alabama draws on hypnotherapy to promote tourism
In a bid to capture the wellbeing benefits of a relaxing holiday in the American state, the Alabama Tourism Department is unveiling an experiential...
Travel & Hospitality
:
Advertising & Branding
:
Health And Wellness
News
A toothpaste rebranding embracing sector taboos
Toothpaste brand Twice, by musician Lenny Kravitz, is undergoing a visual refresh that embraces an unconventional colour palette for the sector.
Advertising & Branding
:
Health & Wellness
:
Rebranding
News
Stat: Brand marketing fails to get personal
As companies have access to more data and personal information, consumers are no longer satisfied by generic brand communications.
Stat
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