UK – Online property portals often rhyme with lacklustre graphic design and poor user experience. Enter Jangle, a platform shaking up the sector with a playful, intuitive and user-friendly design.
Founded in 2022, the property portal has just enlisted Anagram to create a strong brand matching its game-changing offer. Jangle differs from competitors by positioning as a property one-stop-shop, a unified and open market that is easier to navigate for buyers.
Jangle’s entire brand concept is built around the idea of unlocking the property market for agents and buyers. It starts with the name, which evokes the noise of a full keyring and nods at the mission of the company. The warm colour palette and playful illustrations of keyholes and windows highlight the brand’s fun, inviting and accessible personality, contrasting with the stripped down and cold visuals of most property websites.
The property market is predominantly conservative and ripe for a UX boost, setting the stage for platforms better suited for younger and tech-savvy buyers like Jangle.
Strategic opportunity
The property sector needs to prepare for Zillennials and Generation Z. To attract digital native first-time buyers, ditch confusing terminology and sterile branding in favour of accessible, easy-going and visually appealing propositions