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Big Ideas
Fruitful eating
US – Okanagan Specialty Fruits (OSF) has developed the first non-browning apple.
GM Food
:
Sustainability
:
Whole-system Thinking
Daily Signals
Fibre futures
Global – H&M has launched the next version of its Garment Collecting initiative with the new Bring It On campaign.
H&M
:
Crystal Moselle
:
Garment Collecting Initiative
Big Ideas
Revenue records
Global – The record industry is experiencing major growth driven by sales of vinyl records and the rise of music-streaming services.
Music
:
Streaming
:
Vinyl
Daily Signals
Novel re-sourcing
Barcelona – Luxury furniture brand BD Barcelona is demonstrating its commitment to sustainability with a new product range crafted from reclaime...
Whole-system Thinking
:
Curro Claret
:
Ramón Ubeda
Big Ideas
Home smart home
US – A new report by McKinsey examines the proliferation of connected devices and the state of the connected home market.
McKinsey
:
Internet Of Things
:
Smart Homes
Big Ideas
Vineyard views
China – Luxury liquor producer Moët Hennessy is diversifying into the Chinese wine market, with its first red vintage produced near the Himal...
Moët Hennessey
:
Chinese
:
Chinese Wine Market
Daily Signals
A cultural desert
Texas – The new tasting menu at The Capri is inspired by the ancient cuisines of the Marfa region.
Whole-system Thinking
:
Marfa
:
The Capri
Big Ideas
Forest focus
Taiwan – Forest is an app that lets users plant virtual and real trees in an effort to help people beat their smartphone addiction.
Forest
:
Productivity
:
Smartphone Addiction
Daily Signals
Sound bites
Global – Spotify is seeing out 2016 with a data-driven campaign that references its subscribers’ listening habits.
Data Designers
:
Spotify
:
Marketing
Daily Signals
Sustainable sneakers
Global – Adidas has developed a trainer that features synthetic spider silk.
Whole-system Thinking
:
Futurecraft
:
Adidas Futurecraft Biofabric Trainers
Viewpoints
Thierry Campet: UBS Wealth Management
The global head of marketing communications introduces the brand’s Unlimited project.
UBS
:
Unlimited
:
Wealth Managment
Big Ideas
Celebrating singledom
Global – Luxury retailers in the US are adopting Singles’ Day as a lucrative retail opportunity.
Singles' Day
:
Discount Shopping
:
Retail
Big Ideas
Not so fast
US – Meal kit providers are struggling with customer retention, according to research firm 1010data.
Meal Kits
:
Convenience Culture
:
Subscription Service
Big Ideas
Insta-food
US – Land O’Lakes has launched a new social media initiative to donate food to Feeding America.
Land O'Lakes
:
Dislocated World
:
Brandstanding
Daily Signals
Audi partner
Las Vegas – Audi has partnered with Airbnb to offer consumers a luxury test drive experience.
Audi
:
Airbnb
:
Story Of Things
Daily Signals
Road to happiness
New York – Chevrolet is joining forces with IBM’s Watson to measure users’ positive social media impact in exchange for free fuel.
Chevrolet
:
Positivity Pump
:
The New Value Economy
Big Ideas
Addressing discrimination
US – Home-sharing platform Airbnb is battling issues of discrimination with a new set of guidelines.
Airbnb
:
Sharing Economy
:
Backlash Brands
Daily Signals
High-tech tales
US – Campfire is a new interactive app that brings bedtime stories to life.
Campfire
:
Bluetooth
:
Wifi
Daily Signals
Universal language
New York – Google Translate has teamed up with 18 chefs to create a pop-up restaurant featuring a range of global cuisines.
Google
:
New Bricolage Living
:
Google Translate
Daily Signals
The grace of God
US – A new campaign by Nike celebrates 86-year-old Sister Madonna Buder, a record-breaking triathlete and Catholic nun.
Nike
:
Wieden + Kennedy
:
The Flat Age Society
Viewpoints
Brexit: Terminal Velocity
The UK's EU membership referendum was yet another example of how our need for speed is harming our future.
Brexit
:
Politics
:
Backlash Brands
Daily Signals
Much ado about shopping
London – Selfridges is bringing new meaning to the term retail theatre to mark the 400th anniversary of Shakespeare’s death.
Retail Experience
:
Selfridges
:
Destination Retail
Daily Signals
Show-shopper
US – New shopping app Ever enables users to instantly purchase items from their favourite tv shows in real time.
Shop The Show
:
Shoppable Video
:
Chrome Plug-in
Daily Signals
Sporty Vice
US – Leading provider of sports news ESPN has joined forces with Vice Media in a bid to attract a younger audience.
ESPN
:
Vice
:
Gen Viz
Big Ideas
Media meals
US – The New York Times is moving into meal delivery in a bid to diversify its revenue streams.
New York Times
:
Branded Content
:
Meal Delivery
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