'Branding'

Fruitful eating

Big Ideas

Fruitful eating

US – Okanagan Specialty Fruits (OSF) has developed the first non-browning apple.
GM Food : Sustainability : Whole-system Thinking
Fibre futures

Daily Signals

Fibre futures

Global – H&M has launched the next version of its Garment Collecting initiative with the new Bring It On campaign.
H&M : Crystal Moselle : Garment Collecting Initiative
Revenue records

Big Ideas

Revenue records

Global – The record industry is experiencing major growth driven by sales of vinyl records and the rise of music-streaming services.
Music : Streaming : Vinyl
Novel re-sourcing

Daily Signals

Novel re-sourcing

Barcelona – Luxury furniture brand BD Barcelona is demonstrating its commitment to sustainability with a new product range crafted from reclaime...
Whole-system Thinking : Curro Claret : Ramón Ubeda
Home smart home

Big Ideas

Home smart home

US – A new report by McKinsey examines the proliferation of connected devices and the state of the connected home market.
​McKinsey : Internet Of Things : Smart Homes
Vineyard views

Big Ideas

Vineyard views

China – Luxury liquor producer Moët Hennessy is diversifying into the Chinese wine market, with its first red vintage produced near the Himal...
Moët Hennessey : Chinese : Chinese Wine Market
A cultural desert

Daily Signals

A cultural desert

Texas – The new tasting menu at The Capri is inspired by the ancient cuisines of the Marfa region.
Whole-system Thinking : Marfa : The Capri
Forest focus

Big Ideas

Forest focus

Taiwan – Forest is an app that lets users plant virtual and real trees in an effort to help people beat their smartphone addiction.
Forest : Productivity : Smartphone Addiction
Sound bites

Daily Signals

Sound bites

Global – Spotify is seeing out 2016 with a data-driven campaign that references its subscribers’ listening habits.
Data Designers : Spotify : Marketing
Sustainable sneakers

Daily Signals

Sustainable sneakers

Global – Adidas has developed a trainer that features synthetic spider silk.
Whole-system Thinking : Futurecraft : Adidas Futurecraft Biofabric Trainers
Thierry Campet: UBS Wealth Management

Viewpoints

Thierry Campet: UBS Wealth Management

The global head of marketing communications introduces the brand’s Unlimited project.
UBS : Unlimited : Wealth Managment
Celebrating singledom

Big Ideas

Celebrating singledom

Global – Luxury retailers in the US are adopting Singles’ Day as a lucrative retail opportunity.
Singles' Day : Discount Shopping : Retail
Not so fast

Big Ideas

Not so fast

US – Meal kit providers are struggling with customer retention, according to research firm 1010data.
Meal Kits : Convenience Culture : Subscription Service
Insta-food

Big Ideas

Insta-food

US – Land O’Lakes has launched a new social media initiative to donate food to Feeding America.
Land O'Lakes : Dislocated World : Brandstanding
Audi partner

Daily Signals

Audi partner

Las Vegas – Audi has partnered with Airbnb to offer consumers a luxury test drive experience.
Audi : Airbnb : Story Of Things
Road to happiness

Daily Signals

Road to happiness

New York – Chevrolet is joining forces with IBM’s Watson to measure users’ positive social media impact in exchange for free fuel.
Chevrolet : Positivity Pump : The New Value Economy
Addressing discrimination

Big Ideas

Addressing discrimination

US – Home-sharing platform Airbnb is battling issues of discrimination with a new set of guidelines.
Airbnb : Sharing Economy : Backlash Brands
High-tech tales

Daily Signals

High-tech tales

US – Campfire is a new interactive app that brings bedtime stories to life.
Campfire : Bluetooth : Wifi
Universal language

Daily Signals

Universal language

New York – Google Translate has teamed up with 18 chefs to create a pop-up restaurant featuring a range of global cuisines.
Google : New Bricolage Living : Google Translate
The grace of God

Daily Signals

The grace of God

US – A new campaign by Nike celebrates 86-year-old Sister Madonna Buder, a record-breaking triathlete and Catholic nun.
Nike : Wieden + Kennedy : The Flat Age Society
Brexit: Terminal Velocity

Viewpoints

Brexit: Terminal Velocity

The UK's EU membership referendum was yet another example of how our need for speed is harming our future.
Brexit : Politics : Backlash Brands
Much ado about shopping

Daily Signals

Much ado about shopping

London – Selfridges is bringing new meaning to the term retail theatre to mark the 400th anniversary of Shakespeare’s death.
Retail Experience : Selfridges : Destination Retail
Show-shopper

Daily Signals

Show-shopper

US – New shopping app Ever enables users to instantly purchase items from their favourite tv shows in real time.
Shop The Show : Shoppable Video : Chrome Plug-in
Sporty Vice

Daily Signals

Sporty Vice

US – Leading provider of sports news ESPN has joined forces with Vice Media in a bid to attract a younger audience.
ESPN : Vice : Gen Viz
Media meals

Big Ideas

Media meals

US – The New York Times is moving into meal delivery in a bid to diversify its revenue streams.
New York Times : Branded Content : Meal Delivery
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