High-tech tales

When it comes to exploring the world around them, the use of digital aids is second nature for Generation I. A recent report by UK-based research firm Childwise indicated that children aged 5–16 now spend an average of six and a half hours in front of a screen.

Campfire harnesses voice recognition technology and the Internet of Things to promote the parent-child relationship through traditional bedtime stories while promoting less time spent looking at a display screen. Capable of being used with any book, the app synchronises with wifi-enabled lighting and Bluetooth speakers in order to respond to the parent’s tone of voice and adapt the visual ambience and background sounds accordingly.

David Wykes, PWW’s Seattle partner and creative director, joined forces with Freak’n Genius to co-found the app. He said: ‘We believe that with just the right combination of art and science, we can refresh the story experience, and create magical moments between parents and children around stories for years to come.’