LS:N Global

Macro Trends

The Synthocene Era: Merging Human and Machine Intelligence

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...

Futures 100

Futures 100 Innovators: January

Welcome to the Futures 100 Innovators, our annual longlist of global innovators and disruptors creating the future across 10 sectors.

Futures 100 Innovators : Beauty : Food

Viewpoints

How fashion NFTs can spark eco-action

Brad Morris, founder of digital fashion house MYAMI, shares how NFTs can be used as virtual tools for prompting environmental action.

Fashion : Metaverse : Climate

Design Directions

Synthesised Beauty

The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to re-imagine wha...

Beauty : Biotechnology : Digital

Futures 100

Futures 100 Innovators: December

We reveal The Future Laboratory’s chosen innovators and change-makers that are set to disrupt the lifestyle categories in 2023 and beyond.

Futures 100 Innovators

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...

Walmart : Retail Strategy : Gen Z

Design Directions

Mirrored Realms

As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of the virtual world alongside our everyd...

Programmable Realities : Immaterial Fashion : Virtual

Markets

Digital Fandom Market

Fandom in the digital age is booming, with live-streaming, tokenisation and neo-patronage changing how we think about and interact with the creator...

Technology : Entertainment : Media

Macro Trends

Alphas Now and Next: From the Sandbox to Roblox

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...

Generations : Gen Alpha : Demographics

Macro Trends

The Betterverse

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine how organis...

The Metaverse : Media & Technology : Society

Macro Trends

Anxiety Rebellion

Instead of numbing their anxiety with substances or indulging in other vices, Generation Z are turning emotions into actions, challenging existing ...

Youth : Health : Culture

Futures 100

Futures 100 Innovators: October

In our final instalment of this year’s Futures 100 Innovators, we spotlight food access advocates, post-natural perfumers and the next generation o...

Futures 100 Innovators

Markets

Gastro Gaming Market

Joining forces with video game publishers, food and drink brands are turning to gaming to offer tastes, skins and experiences that are transcending...

Food & Drink : Gaming : Food

Macro Trends

Immaterial Fashion

As the fashion industry grapples with existential questions about supply chain and overconsumption, digitisation offers a new route for consumers ...

Fashion : Sustainability : Digital

Macro Trends

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innova...

Technology : Retail : Mobility

Macro Trends

The Learning Economy

Education has changed from an early-life to a life-long activity, but traditional institutions have failed to keep up with consumers. Bra...

Brand Educators : Lifelong Learning : Immortal Brand

Design Directions

Milan Womenswear A/W 12

Designers in Milan celebrated femininity, offering a sense of fantasy and escapism. Varying from futuristic to baroque concepts, Italian fabrics an...

Baroque : Futuristic : Hyper-real

Markets

Teen Fashion Market

Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a global resurgence.

Youth : Fashion : Retail

Macro Trends

Post-purpose Brands

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...

Retail : Branding : Purpose

Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...

Generations : Boomers : Demographics

Big Ideas

Six Luxury Brands Building Loyalty with NFTs

Non-fungible tokens (NFTs) are catching their second wind, as fashion and luxury brands start to harness digital tokens as tools to build brand loy...

Luxury : Fashion : NFTs

Design Directions

Poly-reality

‘Real’ no longer trumps ‘virtual’. A new aesthetic celebrates all things digital and artificial, and is challenging notions of authenticity and ge...

Anti-authenticity Marketing : 3d Modelling : Hunter

Macro Trends

Neo-Tolkienism

There is a something afoot, a cultural shift that has been rumbling in the undergrowth of society for the past 10 years and is finally roaring to ...

Futuretainment : Storytelling : Fantasy

Communities

Anti-luxurians

Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consum...

Anti-luxurians : Fashion : Anti-authenticity

Macro Trends

Uneasy Affluence

A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers. This is forcing luxury brands to rethink the...

Luxury : Hospitality : Finance

'avatar influence' Sort By Relevance Most Recent

'avatar influence'
Sort By

Relevance

Most Recent