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Daily Signals

Stat: Young Brits are taking up traditional pastimes

A study by Mintel has shown that many Britons have been engaging in traditional pastimes including knitting and board games, with 31% of women and ...

Society : Gen Z : Craft

Daily Signals

Bru’s Social Plates aim to curb ‘foodstagramming’

Mineral water brand Bru is urging diners to be more mindful with its series of specially designed dinner plates.

Media : Culture : Instagram

Daily Signals

Puma designs an augmented reality shoe

The sportswear brand has launched an augmented reality shoe called LQD Cell Origin AR, which incorporates QR codes into its design.

Fashion : Technology : Programmable Realities

Daily Signals

A blockchain platform for sports fandom

USA – Unblockable is a new platform that enables fans to buy, exchange and sell digital tokens that are tied to pro-athletes.

Technology : Blockchain : Sports

Daily Signals

High-minded advertising: Adidas and Abramović film explores team spirit

New York – Adidas has worked with artist Marina Abramović on a recreation of her iconic 1978 performance piece, Work Relation, to celebrate the spi...

Adidas : New York : World Cup 2014

Viewpoints

Yesim Kunter : Play to connect

Futurologist and play expert Yesim Kunter talks about using play to inform business.

Yesim Kunter : Play : Business

Big Ideas

App aims to rekindle the wonders of air Travel & Hospitality

App : Air Travel : Flights

Daily Signals

String theory: New toy nurtures the imagination

Madrid – Spanish designer Sergio Guijarro has collaborated with Miriam Tochijara to create a new game concept that enables children to create their...

Games : Toys : Play

Daily Signals

Friendly rivalry: Video signals shift in attitudes

Video Games : Rivalry : Hot Chip

Daily Signals

Pre-school physics: App makes animation easy

Apps : IPad : Linden Lab

Daily Signals

Just log it: Nike+ unveils in-home training

Interactive : Intuitive Futures : Future Home

Micro Trends

Playful Branding & Packaging

A new playfulness in packaging is encouraging customers to engage with the products they contain. Rather than being an afterthought, packaging now ...

Fun : Experience : El Kombo

Big Ideas

H&M uses AR to capture a new virtual reality

H&M : Augmented Reality : GoldRun

Daily Signals

iFork therefore iCook: Kraft Food’s new iPad app

Northfield : Illinois : Kraft

Daily Signals

A whole new ballgame: Baseball cards enter augmented reality

Augmented Reality : Engaging Consumers : 3-D Avatar

Micro Trends

Teen Ad-tivism

In a grand subversion of marketing, youth collectives and brands are using satire and brandstanding to distance themselves from capitalist hegemonies.

Youth : Marketing : Technology

Daily Signals

Vietnam becomes a luxury focal point and Viagra is now prescription-free

The growth of Vietnamese luxury retail, Uber works with healthcare organisations, Boots helps men with erectile dysfunction.

Luxury : Beauty : Wellness

Daily Signals

Defining a new generation of coders and other stories

In today’s digest: A gym for pregnant women, the growing collagen drinks market, Ikea’s Space 10 looks to the future of co-living and other sto...

Technology : Youth : Wellness

Daily Signals

Stat: Virtual reality to augment home entertainment

While at-home virtual reality (VR) entertainment remains a relatively niche market, a new study by YouGov reveals growing consumer interest.

Health

Daily Signals

Nike demonstrates the value in taking a stand

Nike’s sales rose 31% over the Labor Day holiday in 2018, far outstripping the 17% increase recorded in 2017.

Health

Daily Signals

bwin puts a new spin on online gambling advertising

bwin, an online casino, has released a new campaign that takes a more cinematic approach to gaming advertising.

Branding : Casino : Marketing

Viewpoints

Susan Greenfield : Anti-social Networking

British scientist and writer Baroness Susan Greenfield CBE talks about anti-social networking.

Susan Greenfield : Social Networks : Internet Culture

Daily Signals

Lights On: Philips Hue gets smarter with iOS app update

US – Not content with creating lighting to match your mood, Philips has launched a new app update for Hue, its web-enabled LED home ...

Philips : Lighting : Mood Lighting

Daily Signals

Game-changer: Nike jumps to Self-Quants’ aid

New York – Sportswear brand Nike is launching Nike+ Basketball, a digital experience that tracks, records and analyses every aspect of a player’s b...

Trainers : Measure : Basketball

Big Ideas

Banksy campaign is a steal for hotel guests

Hotels : Art : Banksy

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