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Micro Trends
Playful Branding & Packaging
A new playfulness in packaging is encouraging customers to engage with the products they contain. Rather than being an afterthought, packaging now ...
Fun
:
Experience
:
El Kombo
Big Ideas
H&M uses AR to capture a new virtual reality
H&M uses AR to capture a new virtual reality
H&M
:
Augmented Reality
:
GoldRun
News
iFork therefore iCook: Kraft Food’s new iPad app
iFork therefore iCook: Kraft Food’s new iPad app
Northfield
:
Illinois
:
Kraft
News
A whole new ballgame: Baseball cards enter augmented reality
A whole new ballgame: Baseball cards enter augmented reality
Augmented Reality
:
Engaging Consumers
:
3-D Avatar
Micro Trends
Teen Ad-tivism
In a grand subversion of marketing, youth collectives and brands are using satire and brandstanding to distance themselves from capitalist hegemonies.
Youth
:
Marketing
:
Technology
News
Vietnam becomes a luxury focal point and Viagra is now prescription-free
The growth of Vietnamese luxury retail, Uber works with healthcare organisations, Boots helps men with erectile dysfunction.
Luxury
:
Beauty
:
Wellness
News
Defining a new generation of coders and other stories
In today’s digest: A gym for pregnant women, the growing collagen drinks market, Ikea’s Space 10 looks to the future of co-living and other sto...
Technology
:
Youth
:
Wellness
Viewpoints
The next luxury market? It’s the virtual world
Unmatereality is a Singapore-based studio digitising and gamifying luxury fashion. Its founder Andy Ku discusses his plans for the era of v-commerce.
Luxury
:
Fashion
:
Technology
News
Stat: Community-based streaming is changing media
American consumers who use streaming services enjoy connecting with others over what they’re watching, especially with those who share the same pas...
Stat
:
Statistic
:
Digital Content
News
Nestlums gamifies financial literacy for Gen Alpha
Nestlums is a new app aimed at supporting parents in teaching their children financial literacy.
Youth
:
Media
:
Money
News
Stat: Own-brand products are thriving in the US
Own-brand products are booming in the US market, according to a new report by Coresight Research.
Retail
:
Private-label Products
:
Accessible Premium
News
Tokyo commuters get free noodles to travel off-peak
The city’s metro system hopes to reduce congestion by working with local restaurants to offer free food vouchers.
Society
:
Infrastructure
:
Transport
News
Squad targets loneliness with screensharing app
The new app combines screensharing and video chat so that friends can turn solitary screen time into shared social experiences.
Youth
:
Digital
:
Video
News
An unbreakable material for smartphones
Samsung Display, the branch dedicated to the SMART range of LED products within the company’s technology portfolio, has developed a flexible smartp...
Material Futures
:
Technology
:
Science
News
Apocalypse now: Fashion film explores dystopian world
London – For their latest collection, Casio G-Shock and streetwear brand Maharishi have created a short film that explores a post-apocalyptic...
Maharishi
:
G-Shock
:
Pacifist Preppers
News
Coder kids: DIY computer kit for the tiniest of tots
London – Kano is a colourful computer that you build yourself. Harnessing the power of Raspberry Pi, the world’s smallest motherboard, Kano makes c...
London
:
Kano
:
Programming
Big Ideas
Mobiles preferred to PCs for social networking
Mobiles preferred to PCs for social networking
Cell
:
Mobile
:
Social Networking
News
Palace coup: Prada unveils new virtual museum
Palace coup: Prada unveils new virtual museum
Myst
:
Netstalgic
:
Films
News
Going dotty: Louis Vuitton online game is spot on
Going dotty: Louis Vuitton online game is spot on
#LVKusama
:
Blogger
:
Book
Viewpoints
Stephan Sigrist : Holistic mainstream healthcare
Stephan Sigrist, founder and head of Swiss think tank W.I.R.E talks about holistic mainstream healthcare.
Stephan Sigrist
:
Health
:
W.I.R.E
News
Sweet sounds: Musical jelly breaks the mould
Sweet sounds: Musical jelly breaks the mould
Noisy Jelly
:
Raphaël Pluvinage
:
Food Futures
News
Instant stardom: Pop Mie seeks winning face
Instant stardom: Pop Mie seeks winning face
Jakarta
:
Indonesia
:
Pop Mie
News
New stage act: Theatre turns to digital arts
New stage act: Theatre turns to digital arts
Phygital
:
Storytelling
:
Conviviality Culture
Big Ideas
One in five teens on Facebook loses interest
One in five teens on Facebook loses interest
Facebook
:
Lightspeed Research
:
Social Networking
News
Prime cut: McDonald's launches a seven-episode advert
Prime cut: McDonald’s launches a seven-episode advert
Advertising
:
Skiing
:
Films
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