LS:N Global

Viewpoints

Why brands must learn from the film and gaming universe

Brands must offer consumers the escapism they crave as routine fatigue sets in and new lockdowns loom across the globe.

Technology : Advertising : Customer Experience

Micro Trends

Wowtels

As we seemingly grow tired of what is on the Earth, will we look inside it?

Groundscrapers : Undersea Hotels : Dubai

Viewpoints

How PY1 heralds the future of mixed reality leisure

Jean Guibert, director of creation at Lune Rouge Entertainment, on the multifunctional, immersive leisure facilities emerging as key transformation...

Leisure : Entertainment : Culture

Big Ideas

TechCrunch Disrupt

Now in its third year and with its own parody of HBO’s start-up spoof Silicon Valley, TechCrunch Disrupt Europe has officially booked its place in ...

2015 TechCrunch Disrupt : Technology : Blippar

Design Directions

Meditation Nightclub

New York performance artist Lia Chavez hacks into consciousness to create an installation that turns brainwaves into light and sound.

Lia Chavez : Las Vegas : Meditation Nightclub

News

Insights from an un-conference: IAM Weekend 18

At IAM Weekend 18, speakers brought a critical eye to our relationship with the internet, technology and digital mediums.

Digital : Technology : Internet Culture

Viewpoints

Vivian Rosenthal : The virtual pop-up store

Tronic co-founder Vivian Rosenthal talks about the virtual pop-up.

Tronic : Vivian Rosenthal : Augmented Reality

Viewpoints

How choreography could shape the future of coding

Alvin Arthur, creator of Body.processing, explains how movement is creating a new, more inclusive language for coding.

Technology : Branding : Programmable Realities

Micro Trends

Confessional Clubs

Generation Z are turning from identity-driven social media platforms to safe, anonymous and judgement-free spaces that are rooted in emotional hone...

Youth : Social Media : Society

News

The joy of six: LS:N Global’s network evening

Network Evening : LS:N Global Event : Teens

Big Ideas

Decoded Beauty New York 2016: Review

Hyper-personalisation of beauty products and the importance of customised omni-channel content experiences were key talking points

Decoded Beauty : Gen Viz : Hyper-personalisation

Big Ideas

SXSW Overview 2012

Founded in 1987, South By Southwest (SXSW) began as a festival focused on music. In 1994, it added film and multimedia components, and in 2011 it a...

Nike : Pointburst : FedEx

Big Ideas

E3 Review

At this year’s Electronic Entertainment Expo (E3), the world’s biggest trade show for computer and video games, innovations on display included mot...

Nintendo : Review : Motion Tracking

Design Directions

NO_THING

NO_THING shows how projection-mapping can turn the built environment into an interface.

Interface : Milan Expo : Interaction

Big Ideas

Young people prefer printed books to digital

Kindle : E-readers : Nook

Design Directions

Sci-rides

Creatives in the automotive industry are constructing emotive, high-contrast imagery that references graphic novels and depicts the cars of today a...

Automotive : Maxime Guyon : The E-motional Economy

Viewpoints

Digital Perfumes: Why the future of fragrance is social

Digitised scent molecules will combine with social platforms to revolutionise the perfumery industry.

ONotes : FabCafe : David Edwards

Markets

Technocratic nation

Modern-day Brits are more wedded to gadgets and appliances than ever before. Where the washing machine, fridge and cooker were once the technologie...

Comet : Skype : Devices

Markets

Teen Tech Welfare

Brands are playing an increasingly supportive role to parents and children to help them approach their digital lives more mindfully.

Media : Technology : Kids

Micro Trends

Big Data Beauty

Beauty brands are harnessing the power of big data to create engaging campaigns, apps and platforms.

Big Data : Apps : Beauty

Design Directions

Vooza

Technology start-ups in California’s Silicon Valley are 10 a penny, so much so that US creative Matt Stillman and his contemporaries were inspired ...

Fake : Vooza : Fiction

Viewpoints

Bridget Jung: Today’s big ideas are gifts, not possessions

How are advertisers dreaming up big ideas in today’s complex, high-tech media environment?

Creativity : Big Ideas : Co-creation

News

Google's latest ad champions the power of questions

The technology giant is positioning itself as a tool for promoting social change.

Advertising & Branding : Society : Media & Entertainment

Viewpoints

How to be hip: Illusive cool at SXSW Interactive 2014

Yahoo! and Samsung both made an expensive splash at SXSW Interactive 2014 with the aim of positioning themselves as groovy Millennial- and creati...

SXSW : South By South West : Software

Big Ideas

How brands can use augmented reality to drive engagement

With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for how to use the medium.

Retail : Digital : Advertising

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