LS:N Global

Macro Trends

Paradox Personas

Unlike Millennials, Generation Z are swapping self-promotion for self-awareness, using the digital world to enrich but not define their offline sel...

Youth : Digital : Identity

Macro Trends

Uneasy Affluence

A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers. This is forcing luxury brands to rethink the...

Luxury : Hospitality : Finance

Macro Trends

Consumer 2020

In the next decade, brands need to prepare for consumers who are abandoning traditional institutions, seeking comfort in safe spaces and reassert...

Youth : Purpose : Belonging

Macro Trends

Future Media Landscapes

In the land of the brand and the media, there have always been kings, ever since media magnate Sumner Redstone declared ‘Content is king!’ way back...

Media : Technology : Transmedia

Macro Trends

Guilded Luxury

As the world enters a period of economic downturn, luxury brands are seizing strategies to build long-lasting and enriching relationships with thei...

Luxury : Travel : Hospitality

Micro Trends

Future Forecast 2025: Retail

As consumers navigate the value contradiction during a cost of living crisis, retailers in 2025 are embracing a renewed sense of in-store wonder wh...

Retail : Pop-culture & Media : Sustainability

Big Ideas

Modern Burglary

The cost of living crisis, surging inflation rates and a hacker mindset are turning theft into the next big retail turmoil.

Data Security : Retail Crime : Security

Micro Trends

Video Dating Futures

As users demand more authenticity when seeking romantic connections, dating apps are pivoting towards video-first formats.

Youth : Media & Entertainment : Technology

Daily Signals

Asif Khan visualises a hydrogen fuel cell and Pixel Coffee hits the sustainability spot

Area15 is a new retail destination experience, Crisis uses machine learning to improve work culture, AI in retail set to grow exponentially.

Food : Drink : Technology

Macro Trends

Home States Futures: Residential Retail

With hybrid working becoming the new normal, global retail footfall in decline and the loss of third spaces, the home is shifting from a fundamenta...

Retail : Home : Technology

Micro Trends

Future Forecast 2025: Fashion

In 2025 fashion will become functional and fun, and embrace new retail formats. From collaborations between high-end designers and everyday value b...

Fashion : Sustainability : Luxury

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...

Retail : Pop-culture & Media : Technology

Markets

Digital Fandom Market

Fandom in the digital age is booming, with live-streaming, tokenisation and neo-patronage changing how we think about and interact with the creator...

Technology : Entertainment : Media

Macro Trends

Futuretainment

As audiences flock to immersive, convivial experiences, entertainers are blurring the distinctions between spectator and performer, digital and phy...

Gaming : Third Rail Projects : Immersive Theatre

Macro Trends

Faction Marketing

Desensitised to authenticity, and spoiled by the know-everything, see-everything transparency culture of the web, consumers are once more suspendin...

Fact : Fiction : Fake

Macro Trends

The Focus Filter

A race for attention is raging across media, advertising and culture in our era of non-stop digital distraction.

Attention Economy : Workplace : Advertising

Big Ideas

Branded Cities

With private enterprise increasingly usurping government as architects of the future metropolis, can we create a branded city that works for everyo...

Placemaking : Architecture : Urbanism

Big Ideas

CES 2024: Smart Living Futures

The 100th edition of the Consumer Electronics Show (CES) peeled back the curtain on life in the 2030s, where flying electric vehicles, intelligent ...

Technology : CES 2024 : Automotive

Markets

Luxury Index 2015

LS:N Global plots the shifts in luxury in 2015 and identifies a market that is abandoning traditional signifiers such as wealth, permanence and sta...

The Luxury Index : New Luxury Millennials : Five Stages Of Luxury

Big Ideas

Three Key Takeaways From NRF 2025: Retail’s Big Show

Retail leaders unpacked the next wave of consumer behaviour, brand building and ownership models during NRF 2025: Retail’s Big Show. Here’s everyth...

Retail : Fashion : Global Events

Big Ideas

Cannes Lions 2023: AI Mania and the Meh-taverse

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...

Media : Advertising : Technology

Big Ideas

World Retail Congress Asia Pacific 2013: Overview

The third edition of the World Retail Congress Asia Pacific (WRCAP) took place this month in Singapore, with hundreds of presidents, CEOs and board...

China : New Normal : Boston Consulting Group

Big Ideas

Designing for Extinction

Some things are meant to last. Others are meant to disappear. As industries phase out wasteful systems, extinction becomes an innovation opportunit...

Sustainability : Design : Technology

Big Ideas

House of Beautiful Business Festival 2024: Creating a Life-centred Economy

On a mission to find poly-opportunities in a world of polycrisis, a gathering of thinkers, makers and artists came together in the city of Tangier.

Society : Culture : Technology

Big Ideas

Dutch Design Week 2022: Designing a Better Future

Creatives at Dutch Design Week 2022 confronted the critical topics of today to envisage a better tomorrow.

Dutch Design Week 2022 : Society : Technology

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