'virtual reality'

Dutch Design Week 2022: Designing a Better Future

Big Ideas

Dutch Design Week 2022: Designing a Better Future

Creatives at Dutch Design Week 2022 confronted the critical topics of today to envisage a better tomorrow.
Dutch Design Week 2022 : Society : Technology
Mexico’s Drink Innovators

Markets

Mexico’s Drink Innovators

As Mexican mainstays such as tequila and mezcal go mainstream, new drinks that augment the country’s heritage and flavours are here to challenge th...
Food & Drink : Design : Sustainability
Five comeback campaigns re-igniting travel

Big Ideas

Five comeback campaigns re-igniting travel

From galvanising homebodies to shattering Zoom fatigue, these are the destinations enticing tourists back to their shores with optimistic campaigns.
Travel : Tourism : Advertising
Bleisure Update

Markets

Bleisure Update

If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...
Bleisure : The Body Shop : Flexistentialists
The Neuroaesthetic Age

Viewpoints

The Neuroaesthetic Age

Susan Magsamen and Ivy Ross argue in Your Brain on Art that the science behind art can help us to reinvigorate the spaces around us with new kinds ...
Design : Health & Wellness : Art
Equilibrium Cities

Macro Trends

Equilibrium Cities

Citizens are demanding a more receptive and equitable built environment that will allow future urban generations, nature and businesses to thrive.
Future Cities : Health And Wellness : Intersectionality
Futures 100 Innovators: December

Futures 100

Futures 100 Innovators: December

We reveal The Future Laboratory’s chosen innovators and change-makers that are set to disrupt the lifestyle categories in 2023 and beyond.
Futures 100 Innovators
​The future is impossible to predict in China – here’s why​

Viewpoints

​The future is impossible to predict in China – here’s why​

She may not know what the future holds for China, but venture capitalist Edith Yeung explains what the government crackdowns mean for a country in ...
Media : Technology : China
Futures 100 Innovators: April

Futures 100

Futures 100 Innovators: April

The fourth instalment of our Futures 100 Innovators spotlights people designing hotel ambience, making alcohol healthier and uplifting Caribbean cr...
Futures100 Innovators : F100 : Beauty
Inter-Covid Roadmap 2021

Big Ideas

Inter-Covid Roadmap 2021

With the Covid-19 vaccine rollout offering a chance to rebuild our societies and economies, a host of new opportunities await brands and businesses.
Covid-19 : Society : Health
Maiko Gubler: Visual artist and digital sculptor

Design Directions

Maiko Gubler: Visual artist and digital sculptor

Switzerland-born Maiko Gubler studied visual communication and digital media at The Berlin University of the Arts. Based in Berlin, she worked as...
Maiko Gubler : Visual Artist : Digital Sculptor
Conscious Deceleration

Macro Trends

Conscious Deceleration

Struggling to keep up with fast-paced and demanding approaches to fitness, health-conscious consumers are looking for a more measured, long-term ap...
Wellness : Health : Technology
Anti-luxurians

Communities

Anti-luxurians

Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consum...
Anti-luxurians : Fashion : Anti-authenticity
Campaign : Retail Design

Design Directions

Campaign : Retail Design

Retail design agency Campaign sprang into life after its founder, Philip Handford, project managed and created a two-bedroom flat for Burberry’s ch...
New York : Dr Marten's : RIBA
Game-Changers: The Future of Sports Fandom

Macro Trends

Game-Changers: The Future of Sports Fandom

By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...
Sports & Leisure : Fashion : Pop-culture & Media
Anxiety Rebellion

Macro Trends

Anxiety Rebellion

Instead of numbing their anxiety with substances or indulging in other vices, Generation Z are turning emotions into actions, challenging existing ...
Youth : Health : Culture
Algorithmic Beauty

Macro Trends

Algorithmic Beauty

As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are beginning to shape a new beauty ideal.
Beauty : Technology
Morality Recoded

Macro Trends

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innova...
Technology : Retail : Mobility
Interface Market

Markets

Interface Market

In the era of Awakening Tech our devices’ interfaces are set to become more human.
Interface : Interface Design : Haptics
St Petersburg Safari

Micro Trends

St Petersburg Safari

While Communism has left its mark on St Petersburg, buildings have been restored in recent years and are being re-appropriated as co-working space...
St Petersburg : Ginza Project : Ligovsky 50
New social media landscapes

Markets

New social media landscapes

Social media has reached a tipping point, and is growing up. If social media 2.0 was a rebellious playground complete with consumer cliques and bra...
Social Media : JupiterResearch : Digital Divide
The Zalpha Reckoning

Macro Trends

The Zalpha Reckoning

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...
Youth : Media : Technology
Tech futures

Markets

Tech futures

As excited as consumers in the UK are about technology in the far future, new research suggests that exciting, enabling technologies are likely to ...
3D Printing : Home Robotics : Technology
Work States Futures

Macro Trends

Work States Futures

With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs, early adopter businesses and organisati...
Workplace : Society : Technology
New Bricolage Living

Macro Trends

New Bricolage Living

Identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed and determined your place in the world....
Third-stage Globalisation : Life-lodging : Connectivity
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