LSN : Big Ideas

Big Ideas

Dare to be different

Cannes Lions 2015 – Music producer and recording artist Pharrell Williams has highlighted authenticity and the courage to be different as essenti...

Big Ideas

Sweet and low

London – Jamie Oliver has introduced a surcharge on sugary drinks at his restaurants across England.

Jamie Oliver : Sugar : Surcharge

Big Ideas

Building blocks

Billund, Denmark – Lego, the world’s biggest toy brand, has announced it will invest £95m ($150, €134m) into a Sustainable Materials Research Centre.

Lego : Sustainable Materials Research Centre : Billund

Big Ideas

Setting up shop

Washington – The work-life divide becomes even more blurred with residential co-working space WeLive.

Washington DC : WeLive : WeWork

Big Ideas

Virtually there

UK – Virtual and augmented reality is set to become a £2.5bn ($4bn,€3.5bn) market by 2018, according to industry analysts CCS Insight.

CCS Insights : Virtual Reality : UK

Big Ideas

Sweet saviour

US – Ben & Jerry’s has created a new flavour of ice cream to raise awareness of climate change.

Ben & Jerry's : Brandstanding : Climate Change

Big Ideas

Transfats ban

US – Artificial transfats will be removed from the American diet thanks to a new ruling by the US Food and Drug Administration.

GMOs : U.S. Food And Drug Administration : Whole-system Thinking

Big Ideas

Chinese big spenders

Global – Chinese shoppers will drive growth in the luxury market, with electronic items top of the list, according to a new survey.

China : Shanghai : Beijing

Big Ideas

Local hospitality

Connecticut, US – Sheraton Hotels is finally embracing the Glocal phenomenon with its 2020 five-year business plan.

Sheraton Hotels And Resorts : Glocal : Rebranding

Big Ideas

Second language

New York – Language-learning app LexiCandy ‘uses pop culture as the classroom’ to immerse people in a foreign language.

Washington DC : LexiCandy : Carol Glenn

Big Ideas

Cannes Lions 2015 Preview

From 19 to 27 June 2015, the glamorous French Riviera will play host to the advertising industry’s finest as they gather for a nine-day celebration...

Cannes Lions : Cannes Lions International Festival Of Creativity : Cannes 2015

Big Ideas

Stick with it

London – Television still has a big part to play in advertising, despite the rise of internet tv subscriptions and other digital media, says the la...

MarketShare : IHS : Advertising

Big Ideas

Stay and stream

US – Marriott Hotels has announced a partnership with Netflix that will enable its guests to use the online video-streaming service in select locat...

Marriott Hotels : Netflix : Matthew Carroll

Big Ideas

Super-smartwatches

New York – The total value of the smartwatch market will surpass that of the conventional watch industry within the next four years, according to t...

WorldWatchReport : Digital Luxury Group : Apple Watch

Big Ideas

Bidding wars

New York – Worlds collided as eBay and Sotheby’s teamed up for a modern auction experience.

EBay : Sotheby’s : Contemporary Curated

Big Ideas

Adaptable workers

Global – New figures from Censusworld and LinkedIn reveal that modern Millennial workers are more eager to please and more image-conscious than eve...

LinkedIn : Censusworld : New Norms @Work

Big Ideas

Go deeper

London – UK retailers have to ‘go deeper’ when tapping into foreign markets, according to a new study by OC&C Strategy Consultants.

OC&C Strategy Consultants : E-commerce : Cracking The World’s Largest E-commerce Markets

Big Ideas

Hot chip

Netherlands – The Nerdalize eRadiator is putting the latent heat from servers to commercial use inside the home.

Nerdalize : ERadiator : Home

Big Ideas

Chance encounter

London – Browser extension Tab is bringing serendipity back to online dating.

London : Tab : Shib Hussain

Big Ideas

Sharing is caring

London – People are more likely to share online content that reinforces their personal brand, says a new report from the Content Marketing Associat...

CMA : Content Marketing And Data Intelligence : Social Media

Big Ideas

The ideas and innovations that hint at the future of the consumer landscape