Consumer engagement

SXSW 2024 daily recap: Brand-building 101 for cultural relevance

News

SXSW 2024 daily recap: Brand-building 101 for cultural relevance

With numerous superbrands present at SXSW, discussions revolved around the intricacies and insights of brand establishment, ranging from the identi...
SXSW 2024 : Marketing : Creator Economy
Micro-communities

Big Ideas

Micro-communities

Global – Influencers are becoming divided into established stars and emerging micro-influencers, according to research by Octoly and Onalytica.
Beauty : Influencer Marketing : Micro-influencers​
Yeay for video

Big Ideas

Yeay for video

Germany – Yeay is a new video-only shopping app that combines retail and social media.
YEAY : Gen Viz : Video Shopping App
Split-second impressions

Big Ideas

Split-second impressions

Global – People are browsing their social news feeds faster than ever, giving brands less than a second to make an impression.
Nielsen : Mobile Media : Mimicry Marketing
Inclusive advertising

Big Ideas

Inclusive advertising

US – Adverts featuring same-sex couples were the most digitally engaging ads of June 2015, according to data from iSpot.tv.
LGBT Advertising : ISpot.tv : Consumer Engagement
Social media has little influence on Americans' purchases

Big Ideas

Social media has little influence on Americans' purchases

Most Americans do not believe that social media explicitly influences their purchasing decisions.
Gallup : Social Media : Consumer Insight
Science fiction: Campaign brings new film to life

News

Science fiction: Campaign brings new film to life

Science fiction: Campaign brings new film to life
Prometheus : 20th Century Fox : Film
Marketing Week Live sets out rule of engagement

Big Ideas

Marketing Week Live sets out rule of engagement

Marketing Week Live sets out rule of engagement
Marketing Week Live : Consumer Engagement : Engagement
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