LSN : Big Ideas

Big Ideas

Sweet saviour

US – Ben & Jerry’s has created a new flavour of ice cream to raise awareness of climate change.

Ben & Jerry's : Brandstanding : Climate Change

Big Ideas

Transfats ban

US – Artificial transfats will be removed from the American diet thanks to a new ruling by the US Food and Drug Administration.

GMOs : U.S. Food And Drug Administration : Whole-system Thinking

Big Ideas

Chinese big spenders

Global – Chinese shoppers will drive growth in the luxury market, with electronic items top of the list, according to a new survey.

China : Shanghai : Beijing

Big Ideas

Local hospitality

Connecticut, US – Sheraton Hotels is finally embracing the Glocal phenomenon with its 2020 five-year business plan.

Sheraton Hotels And Resorts : Glocal : Rebranding

Big Ideas

Second language

New York – Language-learning app LexiCandy ‘uses pop culture as the classroom’ to immerse people in a foreign language.

Washington DC : LexiCandy : Carol Glenn

Big Ideas

Cannes Lions 2015 Preview

From 19 to 27 June 2015, the glamorous French Riviera will play host to the advertising industry’s finest as they gather for a nine-day celebration...

Cannes Lions : Cannes Lions International Festival Of Creativity : Cannes 2015

Big Ideas

Stick with it

London – Television still has a big part to play in advertising, despite the rise of internet tv subscriptions and other digital media, says the la...

MarketShare : IHS : Advertising

Big Ideas

Stay and stream

US – Marriott Hotels has announced a partnership with Netflix that will enable its guests to use the online video-streaming service in select locat...

Marriott Hotels : Netflix : Matthew Carroll

Big Ideas

Super-smartwatches

New York – The total value of the smartwatch market will surpass that of the conventional watch industry within the next four years, according to t...

WorldWatchReport : Digital Luxury Group : Apple Watch

Big Ideas

Bidding wars

New York – Worlds collided as eBay and Sotheby’s teamed up for a modern auction experience.

EBay : Sotheby’s : Contemporary Curated

Big Ideas

Adaptable workers

Global – New figures from Censusworld and LinkedIn reveal that modern Millennial workers are more eager to please and more image-conscious than eve...

LinkedIn : Censusworld : New Norms @Work

Big Ideas

Go deeper

London – UK retailers have to ‘go deeper’ when tapping into foreign markets, according to a new study by OC&C Strategy Consultants.

OC&C Strategy Consultants : E-commerce : Cracking The World’s Largest E-commerce Markets

Big Ideas

Hot chip

Netherlands – The Nerdalize eRadiator is putting the latent heat from servers to commercial use inside the home.

Nerdalize : ERadiator : Home

Big Ideas

Chance encounter

London – Browser extension Tab is bringing serendipity back to online dating.

London : Tab : Shib Hussain

Big Ideas

Sharing is caring

London – People are more likely to share online content that reinforces their personal brand, says a new report from the Content Marketing Associat...

CMA : Content Marketing And Data Intelligence : Social Media

Big Ideas

Work anywhere

New York – SpareChair is a co-working app for the Airbnb generation.

Spare Chair : Sharona Coutts : Coworking

Big Ideas

Fashion in residence

Milan – Ralph Lauren is ditching its high street store to make way for an exclusive fashion residence.

Ralph Lauren : Milan Palazzo : Retail Experience

Big Ideas

Decoded London 2015 Review

At the Decoded Fashion summit in London, industry speakers and panellists discussed technology’s role in-store, retail 3.0, social selling and th...

Big Ideas

Framing luxury

London – The latest luxury report from Deloitte reveals insights into the evolving spending habits of UK luxurians.

Deloitte : The Luxury Opportunity : Ecommerce

Big Ideas

DIY design

Stockholm – The Ikea Democratic Design Day 2015 revealed the furniture retailer’s plans to take back hacks.

Ikea : Democratic Design Day : Hacks

Big Ideas

The ideas and innovations that hint at the future of the consumer landscape