Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Cosmoprof Worldwide Bologna 2017: Part 2

From anti-pollution product lines to highly sensitive formulas, brands are relieving rising anxieties about the damage to the skin caused by enviro...

Cosmoprof : Beauty : Anti-pollution

Big Ideas

Netflix and craft

US – Netflix has launched a do-it-yourself personal trainer app as part of its consumer-facing Make It project.

Netflix : Brand Educators : DIY

Big Ideas

Support network

UK – Marks & Spencer has launched the Frazzled Cafe as a space to support mental health.

Marks & Spencer : Civic Brands : Mental Health

Big Ideas

Healthy home cooking

UK – Weight Watchers UK has developed a subscription-based healthy meal kit.

Weight Watchers : Convenience Culture : Food & Drink

Big Ideas

Rethinking retail

Global – Designers Tom Ford and Thakoon have announced they will be abandoning the see-now, buy-now business model.

Tom Ford : Retail : Seasonless Style

Big Ideas

Cosmoprof Worldwide Bologna 2017: Part 1

In its 50th year, Cosmoprof launched new areas dedicated to masstige products and multicultural beauty, showing how much the exhibition has change...

Cosmoprof : Beauty : Cosmoprof 2017

Big Ideas

AI ad spend

Indianapolis – Lingerie retailer Cosabella has replaced its digital agency with an artificial intelligence platform called Albert.

Cosabella : Artificial Intelligence : Lingerie

Big Ideas

Coming into fashion

US – Amazon is now the preferred online fashion retailer among American Millennials.

Amazon : E-commerce : Millenials

Big Ideas

Organic competition

US – Premium price organic retailers face fresh competition as budget supermarket chains offer the same quality for less.

Organic : Supermarket : Millennials

Big Ideas

Responding to retail

US – Some 64% of American consumers prefer to shop in bricks-and-mortar stores, according to a new report.

Shopping : Generation Z : Brick-and-mortar

Big Ideas

Free speech

New York – Waverly Labs is launching an earpiece that translates languages in real time.

Waverly Labs : Wearable : New Bricolage Living

Big Ideas

Redefining roles

New York – Helmut Lang has hired an editor-in-residence to oversee the brand’s future creative direction.

Helmut Lang : Workplace : New York

Big Ideas

Discarded profits

Global – Businesses that commit to reducing food waste will earn a positive return on investment, according to a new report.

Whole-system Thinking : Food Waste : The Immortal Brand

Big Ideas

Speak up

Global – Design firm Doberman has designed an app that charts gender bias through voice recognition.

GenderEQ : Workplace Futures : Neutral Culture

Big Ideas

Retail Week Live 2017: Review

The Fourth Industrial Revolution, Chinese consumer mindsets and the most effective retail models were key topics at this year’s Retail Week Live.

Retail : Artificial Intelligence : China

Big Ideas

Digital dailies

Global – Radish provides original curated literary content that is aimed at digitally connected consumers.

Radish : Books : Futuretainment

Big Ideas

Selfie surgeons

Washington – A new study has revealed social media as a top driver in the rise of cosmetic procedures.

Social Media : Cosmetics : Selfies

Big Ideas

E-winners

US – A new e-sports arena in Las Vegas takes video gaming culture to the mainstream market.

E-sports : Gaming : Millennials

Big Ideas

Cosmoprof Worldwide Bologna 2017: Preview

Expect a surge in Inclusive Beauty and Next-level Natural products at this year’s Cosmoprof.

Cosmoprof : Beauty : Neutral Culture

Big Ideas

Sugar surplus

UK – Nestlé has announced it will remove 10% of the sugar from its confectionery by 2018.

Nestle : Sugar : Nutrition

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