US – The sports brand is tapping into the trend for outdoor activities with a collection of trainers and apparel for trekking.
Combining functionality with retro street style, the Reebok Classic Trail Pack includes unisex apparel such as jackets, hoodies and leggings. The line is accompanied by a campaign shot against a series of surrealistic backdrops and terrain, combining Generation Z’s digital aesthetic with the tactility of nature.
The brand has also put a spin on its classic trainers, updating a number of styles into hiking boots for the urban explorer. The new footwear range includes the runner Aztrek ’96 Adventure and aerodynamic Daytona DMX II, which uses cushioning technology to provide more comfortable hikes.
Tapping into our microtrend The Elevated Outdoors, Reebok is showing how Generation Z consumers are increasingly attracted to the primitive nature of activities such as hiking.