mother

KFC’s Believe in Chicken campaign seeks to restore faith in feel-good food

News

KFC’s Believe in Chicken campaign seeks to restore faith in feel-good food

KFC has unveiled Believe in Chicken, a campaign tapping into nostalgia and reliability, to reconnect with consumers.
Food : Drink : Branding
America’s New Age of Parenting

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...
Youth : Health & Wellness : Society
The Self-destructing Book

Design Directions

The Self-destructing Book

For the launch of crime-fiction author James Patterson’s new book, Private Vegas, agency Mother New York created an immersive, integrated campaig...
James Patterson : Reading : Book
Short fuse: James Patterson releases self-destructing limited edition

News

Short fuse: James Patterson releases self-destructing limited edition

New York – Author James Patterson has brought new meaning to the phrase ‘explosive literature’ with his latest release, a self-destructing book.
Private Vegas : Self-destructing Book : Reading
New monitoring system tracks a user’s sleep and environment

Big Ideas

New monitoring system tracks a user’s sleep and environment

The Sense sleep monitoring system assesses a user’s quality of sleep as well as his or her sleeping environment in one sleek package.
Self Quants : Self-quantification : Sleep Monitoring
Family photos: The search for a forgotten past

News

Family photos: The search for a forgotten past

New York – Like many people, art director Dave Tomkins loved his grandpa. He loved him so much that when he found a box of old slides taken by his ...
Crowdsourcing : Nostalgia : Photography
Apple moves into digital health-tracking market

Big Ideas

Apple moves into digital health-tracking market

The technology brand has launched a mobile hub that will pull together all of a user’s health data.
Apple : Self-Quants : Fitness Tracker
Mother

Design Directions

Mother

As human needs evolve and technology advances to create solutions to these fluctuating needs, we are accumulating a lot of devices. Once a device h...
Data-tracking : Internet Of Things : Self Quant
2014 International CES review part 1: Wearable tech, internet of things, mindful interfaces

Big Ideas

2014 International CES review part 1: Wearable tech, internet of things, mindful interfaces

2014 International CES review part 1: Wearable tech, internet of things, mindful interfaces
CES : Electronics : Samsung
Mum’s the word: Gifts for No-Mos, Mo-Mos, Fu-Mos

News

Mum’s the word: Gifts for No-Mos, Mo-Mos, Fu-Mos

Stumped for ideas for the perfect Christmas gift for your favourite No-Mo, Mo-Mo and Fu-Mo? Not surprising really, they’re a diverse bunch.
Pamper : Media : Magazines
Elle magazine aims to make feminism fashionable

Big Ideas

Elle magazine aims to make feminism fashionable

Elle magazine aims to make feminism fashionable
Advertising : Rebranding Feminism Project : November Issue
Virgin ad gives you control in the blink of an eye

Big Ideas

Virgin ad gives you control in the blink of an eye

Virgin ad gives you control in the blink of an eye
Tim Rodgers : Virgin Mobile : Eye
Unaged White Whiskies

Micro Trends

Unaged White Whiskies

White Dog, light whiskey and moonshine – a growing number of producers are launching these unaged white whiskies to cater for cocktail-loving consu...
Whisky : Aged : Cocktail
Chinese parents balance indulgence and education

Big Ideas

Chinese parents balance indulgence and education

Chinese parents balance indulgence and education
China : Toys R Us : Mother
Women share clothes following royal example

Big Ideas

Women share clothes following royal example

Women share clothes following royal example
Sharing : Recycle : Re-commerce
Heads up: Stella ad pours out the perfect pint

News

Heads up: Stella ad pours out the perfect pint

Heads up: Stella ad pours out the perfect pint
Advertising : Mobile Gaming : Mother London
Much-knitted: Mum turns old into new

News

Much-knitted: Mum turns old into new

Much-knitted: Mum turns old into new
The New Sobriety : Fashion : Knitwear
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