Optical illusion

Endless road

News

Endless road

London – Honda’s latest advertisement goes on forever, in a good way.
Honda : Endless Road : The Immortal Brand
​Design Miami/ 2014: Gridlocked installation creates optical illusion

News

​Design Miami/ 2014: Gridlocked installation creates optical illusion

Miami – Minneapolis studio RO/LU collaborated with design companies Various Projects and Print It All Over Me to create a graphic installation in h...
Vectorism : Design Miami/ 2014 : Optical Illusion
Renaissance Redux

Design Directions

Renaissance Redux

Fascination with Renaissance art and forms found in classical architecture is fuelling a new aesthetic direction
Classical Architecture : Studio Glithero : Museum Archives
Seeing is believing: Apple’s new advert offers a different perspective

News

Seeing is believing: Apple’s new advert offers a different perspective

US – For its latest advert, technology brand Apple has jumped on the trend for using smart optical illusions. 
Apple : Haptic Illusion : Advertising
Tricky time: Music video explores break-ups using optical illusions

News

Tricky time: Music video explores break-ups using optical illusions

Brooklyn – OK Go's latest single, The Writing's on the Wall, is an ode to that moment when a person realises his or her relationship is an unhappy ...
Music Video : Trompe L'oeil : Haptic Illusion
Research in motion: Artwork under the lens

News

Research in motion: Artwork under the lens

A new installation for the Weill Cornell Medical College celebrates the institution’s philanthropists.
Lenticular : Hirsch&Mann : Daniel Hirschmann
In knots: Foam furniture is all tied up

News

In knots: Foam furniture is all tied up

Milan – Jo Nagasaka of Japanese firm Schemata Architects, presented a series of foam furniture at Salone del Mobile in Milan, but instead of t...
Ephemeral Foam : Milan : Optical Illusion
Monumental mirage: Luminous sculptures at desert festival

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Monumental mirage: Luminous sculptures at desert festival

Indio, California – Although people come for the music and the celebrity-spotting, what many will remember from the 2014 Coachella Festival is the ...
Lucid Spectrum : Phillip K. Smith : Lucid Stead
In the air: Designer’s illusion could inspire retail spaces

News

In the air: Designer’s illusion could inspire retail spaces

Seoul – Artist Kyung Woo Han’s installation, Green House, appeared to be a flooded room filled with floating furniture, when in reality it was cl...
Optical Illusion : Retail Space : Interiors
Doodle design: Furniture maker brings sketches to life

News

Doodle design: Furniture maker brings sketches to life

Gwangju, South Korea – A quick glance at designer Jinil Park’s The Drawing Series appears to show rough sketches, but in reality it is 3D furniture...
Gwangju : South Korea : Jinil Park
Light house: An optical illusion in the desert

News

Light house: An optical illusion in the desert

Joshua Tree, California – Artist Phillip K Smith III has created Lucid Stead, a light-based project that appears to turn a desert cabin into a semi...
Surrealism : Quite : Lucid Stead
Haptic Illusion

Design Directions

Haptic Illusion

Reminiscent of the Surrealism Redux trend impact that LS:N Global identified in our Faction Marketing macrotrend, this design direction is defined ...
Surrealism : Tromp L'oeil : Optical Illusion
New York womenswear S/S 2013

Design Directions

New York womenswear S/S 2013

The spring/summer 2013 collections in New York were presented in a contemporary feminine form that played with colour and experimented with textile...
Optical Illusion : 1960's : Sportswear
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