The Discovery Wall for the Weill Cornell Medical College by Hirsh & Mann and Squint/Opera

Research in motion: Artwork under the lens

13 : 06 : 2014 Lenticular : Hirsch&Mann : Daniel Hirschmann

New York – Agencies Hirsh & Mann and Squint/Opera have created the Discovery Wall for the Weill Cornell Medical College, an installation that uses 2,800 screens and lenticular lenses to celebrate the donations of philanthropists.

A prototype of the artwork was shown at The Future Laboratory HQ during LS:N Global's Technology Futures Forum. Now the full construction has been placed in the lobby of the WCMC. 

The Discovery Wall  uses LCD screens that are magnified by the lenses. This creates the effect whereby the content changes depending on how far, or from what angle, the viewer sees it.

The premise was to create three viewing conditions. The macro-view from the other side of the street gives people a large-scale image, the meta-view also provides people with information in text format, then the most up-close micro-view allows people to see more content, information and individual high-resolution imagery.

The artwork is designed to be permanent, which means that a selection of new content can be uploaded and the installation will never become repetitive.

‘It was really about making something that had a sensitivity to the space, rather than making something that was simply interactive for its own sake,’ says Daniel Hirschmann, founder of Hirsch & Mann.

The Discovery Wall is the latest in a wave of installations and artworks that create an emotional connection to science. For more, read our Re-enlightenment Rising macrotrend.

Discover More Daily Signals
Sephora joins forces with Tabasco for heat-infused lip gloss debut

Daily Signals

Sephora joins forces with Tabasco for heat-infused lip gloss debut

Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity int...
Beauty : Branding : Food
Stat: Textile recycling economy gathers pace

Daily Signals

Stat: Textile recycling economy gathers pace

The global clothing and textile recycling market is being cemented as a core pillar of fashion’s circular economy. Valued at £10.1bn ($13.6bn, ...
Sustainability : Fashion : Statistic
Norwegian Cruise Line revives 1990s tagline to re-energise the category

Daily Signals

Norwegian Cruise Line revives 1990s tagline to re-energise the category

Norwegian Cruise Line (NCL) is reviving its 1990s tagline ‘It’s Different Out Here’ as the centrepiece of a full brand reset.
Marketing : Branding : Travel
Fujifilm turns instant photography into a creative time tool

Daily Signals

Fujifilm turns instant photography into a creative time tool

Fujifilm has unveiled the instax mini Evo Cinema, a new hybrid instant camera set to launch on 30 January 2026.
Technology : Time Economy : Consumer Behaviour
Nvidia ACE drives adaptive storytelling with AI characters

Daily Signals

Nvidia ACE drives adaptive storytelling with AI characters

Nvidia is taking non-playable characters (NPCs) beyond predictable behaviour with Nvidia ACE, a platform that lets them respond naturally to player...
Gaming : Entertainment : Artificial Intelligence
Stat: India’s consumers lead spending and economic confidence across APAC

Daily Signals

Stat: India’s consumers lead spending and economic confidence across APAC

According to a new report from McKinsey & Co, while consumer sentiment across Asia-Pacific remains stable but selective, India is emerging as a...
Retail : Consumer Behaviour : Statistic
.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

Daily Signals

.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

European deep tech start-up .lumen has won the CTA Foundation Pitch Competition for Accessibility at CES 2026, receiving a £7,420 ($10,000,€8,550) ...
CES : Technology : Accessibility
The Luminaire turns curated luxury travel into a giftable object

Daily Signals

The Luminaire turns curated luxury travel into a giftable object

Luxury travel company The Luminaire has launched a new range of Experience Cards priced at up to £10,000 ($13,480, €11,530), offering a curated alt...
Travel : Luxury : Gifting
Stat: How cultural relevance is shaping Africa’s gaming market

Daily Signals

Stat: How cultural relevance is shaping Africa’s gaming market

More than half of African gamers say cultural relevance plays an important role in the games they choose, with a similar proportion wanting to see ...
Gaming : Technology : Statistic
Lego’s screen-free Smart Play tests boundaries of tech and imagination

Daily Signals

Lego’s screen-free Smart Play tests boundaries of tech and imagination

At CES 2026, Lego unveiled Smart Play, a connected system that transforms its physical bricks into responsive play experiences using light, sound a...
CES : Technology : Entertainment
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN