The Discovery Wall for the Weill Cornell Medical College by Hirsh & Mann and Squint/Opera

Research in motion: Artwork under the lens

13 : 06 : 2014 Lenticular : Hirsch&Mann : Daniel Hirschmann

New York – Agencies Hirsh & Mann and Squint/Opera have created the Discovery Wall for the Weill Cornell Medical College, an installation that uses 2,800 screens and lenticular lenses to celebrate the donations of philanthropists.

A prototype of the artwork was shown at The Future Laboratory HQ during LS:N Global's Technology Futures Forum. Now the full construction has been placed in the lobby of the WCMC. 

The Discovery Wall  uses LCD screens that are magnified by the lenses. This creates the effect whereby the content changes depending on how far, or from what angle, the viewer sees it.

The premise was to create three viewing conditions. The macro-view from the other side of the street gives people a large-scale image, the meta-view also provides people with information in text format, then the most up-close micro-view allows people to see more content, information and individual high-resolution imagery.

The artwork is designed to be permanent, which means that a selection of new content can be uploaded and the installation will never become repetitive.

‘It was really about making something that had a sensitivity to the space, rather than making something that was simply interactive for its own sake,’ says Daniel Hirschmann, founder of Hirsch & Mann.

The Discovery Wall is the latest in a wave of installations and artworks that create an emotional connection to science. For more, read our Re-enlightenment Rising macrotrend.

Discover More Daily Signals
Iga Węglińska explores the power of sensory restraint

Daily Signals

Iga Węglińska explores the power of sensory restraint

Designer Iga Węglińska’s Perfect Sense explores how design can recalibrate human perception. The project comprises a series of six masks that inves...
Design : Transhumanism : Senses
Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Daily Signals

Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, co-founder Martin Ra...
Foresight Friday : Strategic Foresight : The Future Laboratory
Stat: Poor health and education drive female unemployment, new research shows

Daily Signals

Stat: Poor health and education drive female unemployment, new research shows

New research shows young women are increasingly falling out of the workforce in the UK, even as unemployment among young men declines.
Workplace : Unemployment : Women
Heineken turns winter chill into pub footfall with new campaign

Daily Signals

Heineken turns winter chill into pub footfall with new campaign

Heineken has launched a temperature-triggered digital out-of-home campaign designed to guide people out of the cold and into nearby pubs. 
Advertising : Marketing : Campaign
Why the opening of Tramp Health signals the rise of the wellness paradox

Daily Signals

Why the opening of Tramp Health signals the rise of the wellness paradox

London’s renowned private members’ nightclub Tramp is preparing to turn from late-night revelry to longevity culture.
Health And Wellness : Travel And Hospitality : Wellness Paradox
Stat: Canadians join global retreat from alcohol

Daily Signals

Stat: Canadians join global retreat from alcohol

A new report from Statistics Canada reveals that the country has recorded its largest annual decline in alcohol earnings since tracking began ...
Drinks : Satistic : Alcohol
Coach spotlights banned books in Explore Your Story campaign

Daily Signals

Coach spotlights banned books in Explore Your Story campaign

Luxury brand Coach has partnered with publishing company Penguin Random House and a range of independent publishers across Asia-Pacific to create f...
Luxury : Design : Marketing
New collagen research points to a more precise era of beauty claims

Daily Signals

New collagen research points to a more precise era of beauty claims

A review from the UK’s Anglia Ruskin University has confirmed that daily collagen supplementation delivers measurable improvements in ski...
Beauty : Wellness : Health
Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

Daily Signals

Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

More than 70% of Asia’s middle-class consumers feel anxious about their financial wellbeing, limiting their ability to plan for the long term, acco...
Anxiety : Midlife : Generation X
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN