The Discovery Wall for the Weill Cornell Medical College by Hirsh & Mann and Squint/Opera

Research in motion: Artwork under the lens

13 : 06 : 2014 Lenticular : Hirsch&Mann : Daniel Hirschmann

New York – Agencies Hirsh & Mann and Squint/Opera have created the Discovery Wall for the Weill Cornell Medical College, an installation that uses 2,800 screens and lenticular lenses to celebrate the donations of philanthropists.

A prototype of the artwork was shown at The Future Laboratory HQ during LS:N Global's Technology Futures Forum. Now the full construction has been placed in the lobby of the WCMC. 

The Discovery Wall  uses LCD screens that are magnified by the lenses. This creates the effect whereby the content changes depending on how far, or from what angle, the viewer sees it.

The premise was to create three viewing conditions. The macro-view from the other side of the street gives people a large-scale image, the meta-view also provides people with information in text format, then the most up-close micro-view allows people to see more content, information and individual high-resolution imagery.

The artwork is designed to be permanent, which means that a selection of new content can be uploaded and the installation will never become repetitive.

‘It was really about making something that had a sensitivity to the space, rather than making something that was simply interactive for its own sake,’ says Daniel Hirschmann, founder of Hirsch & Mann.

The Discovery Wall is the latest in a wave of installations and artworks that create an emotional connection to science. For more, read our Re-enlightenment Rising macrotrend.

Discover More Daily Signals
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
The Trend: Mood-matching Fashion

Daily Signals

The Trend: Mood-matching Fashion

Fashion discovery is evolving, guided by emotional cues and powered by generative AI. Rather than surfacing static product results, next-gen tools ...
Fashion : Retail : Search And Discovery
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

Daily Signals

The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

At VivaTech 2025, fashion-focused innovators showcased how AI can be used to tackle the industry’s sustainability challenge.
Fashion : Technology : VivaTech
The Campaign: Depop reframes second-hand fashion as secret to personal style

Daily Signals

The Campaign: Depop reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date. Created by Uncommon Creative Studio, Where T...
Fashion : Secondhand Market : Retail
The Viewpoint: Wearable Skincare

Daily Signals

The Viewpoint: Wearable Skincare

Sylva’s founder Tallulah Harlech was diagnosed with psoriasis when she was just nine years old. LS:N Global spoke to the fashion stylist and consul...
Fashion : Skincare : Wellness
The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

Daily Signals

The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Fashion : Couture : Biofabrication
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN