Amortal

Film short for Centrum shows how Flat Agers are on the ball

Big Ideas

Film short for Centrum shows how Flat Agers are on the ball

Advertising agency Leo Burnett has tested just how ageless The Flat Age Society is in a film short in which a team of basketball players aged 46 ...
Boomers : Basketball : Campaign
In with the old: Cover story celebrates sporting senior citizens

News

In with the old: Cover story celebrates sporting senior citizens

New York – Out with naval-gazing 20something hipsters, in with groovy Amortals. Victory Journal celebrates the time-honoured, and now declining, US...
New York : US : Handball
Action man: Holiday is an adventure for Amortals

News

Action man: Holiday is an adventure for Amortals

LS:N Global’s typical Amortal, a member of our active tribe of Boomer men, has spent 2013 launching a business, pursuing passion projects and keepi...
Amortal : Boomers : Men
International Luxury Travel Market 2013 Overview Part 1

Big Ideas

International Luxury Travel Market 2013 Overview Part 1

For the super-rich, the world is their oyster. Nowhere is this more evident than at the International Luxury Travel Market (ILTM) event in Cannes, ...
Occupancy : COMO : Como Hotels And Resorts
JWT Austerity Index

Markets

JWT Austerity Index

Five years of recession have changed British consumer lifestyles. The JWT Austerity Index helps brands navigate this altered landscape.
Grey Pound : Over-60s : Over 60s
Amortals

Communities

Amortals

As they approach, or even sail past the traditional age for retirement, some Boomer and Generation Jones men are refusing to slow down. I...
Bleisure : Catherine Mayer : Anti-Aging
Darren Barber : Functional fitness

Viewpoints

Darren Barber : Functional fitness

Barber’s Gym founder Darren Barber talks functional fitness. 
Sport : Darren Barber : Barbers Gym
Hotel restaurant embraces modern health concept

Big Ideas

Hotel restaurant embraces modern health concept

Hotel restaurant embraces modern health concept
Anti-ageing : Low Calorie : Art Food
Rich consumers use the internet differently

Big Ideas

Rich consumers use the internet differently

Rich consumers use the internet differently
Digital : Check-in Culture : Amortal
Old school: Media urged to be positive on elderly

News

Old school: Media urged to be positive on elderly

Old school: Media urged to be positive on elderly
London : Bright Old Things : Elderly
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