LS:N Global

Big Ideas

MAD//Fest 2025: The Formula for Fixing Boring Brands

At this year’s MAD//Fest, brands, marketers and culture leaders gathered in London’s Truman Brewery to explore how businesses can be less boring an...

Advertising : Marketing : Global Events

News

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...

Fashion : Technology : Virtual Fashion

News

Owen Nowhere brings kids’ tv to the blockchain

We Ghosted Media has announced Owen Nowhere, a new animated kids’ series that bypasses tv and streaming in favour of a decentralised platform built...

Cryptocurrency : Cryptic Currencies : Cryptic Consumers

Micro Trends

Digital Doppelgängers

Avatars are evolving beyond fiction to capture real people and true-to-life stories.

Pop-culture & Media : Design : Technology

Foresight Masterclass Series 2

Module 8 Embracing the Bias Trap

Why biases are damaging, but when we openly understand and discuss them they can become a powerful and relevant part of the forecasting process.

Masterclass

Foresight Masterclass Series 1

Module 24 Forecasting for Tomorrow

In this final session we consider the best forecasting techniques to deploy and the challenges you need to consider when making forecasts and devel...

Masterclass

Markets

Streaming’s Next Frontier

From live sports to interactive gaming, streaming platforms are evolving beyond binge-watching to capture audiences – and keep them subscribed.

Movie Streaming : Netflix : TV Streaming

News

Stat: Nearly half of Britons aged 25–34 are open to owning a robot pet

More than a quarter of Britons (26%) would consider adding a robot pet to their home, according to a new RSPCA poll, with Britons aged 25–34 the mo...

Pets : Technology : Society

Big Ideas

Kidult Craze

Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and ...

Pop Culture : Nostalgia : Hello Kitty

News

The Viewpoint: Creating a Metaverse Wine Community

LS:N Global sat down with Crurated’s founder and CEO Alfonso de Gaetano to find out how the company is re-inventing the way collectors buy, store a...

Food & Drink : Wine : Crurated

Micro Trends

Future Forecast 2025: Pop Culture & Media

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences enga...

Pop Culture & Media : Immersive Experience : Creator Economy

Micro Trends

Future Forecast 2025: Technology

Amid accelerating technologies, consumers are exploring divergent paths: from simplified ‘dumb tech’ for digital detox to AI-generated creativity a...

Technology : Health & Wellness : Society

Big Ideas

Future Five 2025: Gaming

As the gaming community extends beyond the stereotypical image of the white, male gamer, we consider the industry’s diversity challenges and highli...

Gaming : Pop-culture & Media : Techology

News

Meta expands VR education with global university partnerships

Meta is advancing its mission to integrate virtual reality (VR) in education, partnering with 13 universities across the US and the UK to beta-test...

Youth : Technology : Design

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...

Retail : Pop-culture & Media : Technology

News

Supernatural adds group-based workouts to VR fitness app

VR fitness platform Supernatural has introduced a new feature called Supernatural Together, where users participate in real-time group workouts.

VR Fitness App : Society : Technology

Macro Trends

The Synthocene Era: Merging Human and Machine Intelligence

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...

Technology : Artificial Intelligence : Society

News

Microsoft expands gaming accessibility with the Xbox Adaptive Joystick

Microsoft is pushing the boundaries of inclusive gaming with the introduction of its Xbox Adaptive Joystick.

Gaming : Technology : Design

News

Canadian distillery pioneers sustainable aviation fuel from dairy by-product

Ontario-based Dairy Distillery, known for its innovative Vodkow vodka, is converting cow’s milk into sustainable aviation fuel.

Food&Drink : Sustainability : Mobility

News

Walmart engages Gen Z with immersive dorm shopping experience

Walmart has launched a new back-to-school shopping experience designed to captivate the Gen Z market.

Retail : Youth : Technology

Big Ideas

X-tended Retail

Virtual stores and Web3 brand experiences have matured since the post-pandemic metaverse boom. Now, they offer more integrated e-commerce opportuni...

Retail : Pop-culture & Media : Technology

News

Manchester City launches official Fortnite experience

Premier League football club Manchester City has become the first British football club to launch an official Fortnite gaming experience.

Gaming : Sport : Fandom

News

Balenciaga brings runway fashion to the Apple Vision Pro

Balenciaga is the first luxury fashion house to feature runway shows on the Apple Vision Pro mixed-reality headset.

Fashion : Technology : VR

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...

Walmart : Retail Strategy : Gen Z

Macro Trends

Innovation Debrief 2024–2025

Discover the top 50 innovations shaping tomorrow in our Innovation Debrief 2024–2025.

Society : Design : Innovation

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